New in Social Media by Kelly O'Brian

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ConvergeSouth 2013

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New in Social Media by Kelly O'Brian

  1. 1. Social Media #CS2013 October 11, 2013
  2. 2. New in Social Hot. Trends. Now.
  3. 3. Social Trends  Content Shorter. Micro. Faster Engagement tools= 15 to 3 second rule  Vine,  Hail Instagram, SnapChat to the #Hashtag  Social Engagment/Gamification= linking to loyalty  Smarter analytics & insights (better for local)  Embedding
  4. 4. Content Even Went Micro
  5. 5. Integration: Social Feeds
  6. 6. Instagram= InstaEngagement
  7. 7. 7 What’s Changing in Social - Community Manager’s Role Better Integration Social Gifting & Offers
  8. 8. 8 The Future!! What’s Next Tomorrow
  9. 9. Best Ways To Stay On Top of Social Trends  Do what we are doing here  Attend webinars  Find brands, people, causes, etc. that match you and see how they engage  Read Mashable  Become a developer
  10. 10. C O N F I D E N T I A L 10 How to Perform Better In Social
  11. 11. Have A Strategy
  12. 12. Identify What Your Social Media Efforts Trying To Do • • • • • To Increase fan participation Make your brand experience top of mind Drive general awareness of offerings Take fan awareness to their levels Drive fans to places
  13. 13. Voice  Utilize the best listening tools for your topic or organization  Tracking- How to measure the ROE and ROI & decide when to revamp your strategies  Determine when to leverage new tools  Improve or boost your reach on platforms  Responding to events in your area  Moderate
  14. 14. Developing The Voice  Think what you want from a page  Treat fans like it is opening day  Be playful, but not confusing or off brand  Change voice for customer service issues
  15. 15. What #DoesntorDidntWork
  16. 16. C O N F I D E N T I A L 16 Ways to Improve
  17. 17. Learnings For You To Take Home
  18. 18. 18 Questions

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