Evergreen content is the go-to content type for many marketers and dominates many SEO content strategies. But timely content (also known as time-sensitive content) can be an absolute gold mine of ideas for your editorial calendar—as long as you know where to look.

1. IDEAS FOR
TIMELY CONTENT
3 resources to inspire
B Y D E A R C O N T E N T

2. "The most successful
marketing is
timely and relevant."
― NEIL PATEL

3. Timely content, or
time-sensitive content,
talks about what's
going on in the world.
Right this moment.

4. IT'S OPPORTUNE.
IT'S RELEVANT.
IT'S URGENT.

5. That's why it has the potential
to go bigger and further in a
shorter period of time.

6. But where do you go to
for ideas for timely
content?
Google Analytics, Google Search Console, SEMrush, Ahrefs...
These research tools work wonders for evergreen content.

7. Here are three gold mines you
can capitalise on to inspire
ideas for timely content.

8. INDUSTRY
NEWS

9. News-related content has a
relatively short shelf life. But it
has a bigger impact.
As soon as you identify an
opportunity, get to work.

10. Focus on aspects your company
specialises in and tap on in-house
SMEs (Subject Matter Experts) to
offer expert analyses and insights.

11. How have your industry and/or
company been affected?
What short- or long-term effects
will there be?
What advice can you offer?
Consider these angles

12. Use media monitoring tools to spot opportunities
by tracking certain keywords or competitors.
Once this content is ready, send them to
journalists. This creates PR opportunities and
increases brand awareness.
PRO TIP

13. GRANDMA'S
CALENDAR

14. A simple calendar, even the one
hanging in your grandma’s kitchen,
has the potential to be a wealth of
inspiration if you know what to look for.

15. Identify dates that are relevant to your
audience and integrate them into your
editorial calendar, creating content
around them as these dates edge closer.

16. EXAMPLE
Around Mother's Day, flower delivery
company, ProFlowers, published a post on
"Mother's Day Itinerary". Activities include
pampering mothers with —you guessed it—
fresh flowers.

17. NEWS
CALENDAR

18. This combines the previous two points with a small
requirement:
Channel the inner journalist in you.

19. News is fluid.
What happens this week may not be relevant the next.
But it may resurface in a few months.
After publishing news-related content, make the effort
to follow up with developments. There, opportunities
to update your content will arise.

20. At the peak of the US-China trade war, many
companies created content around it.
During the temporary truce, chatter died down.
That meant that trade war news wasn’t as relevant.
But it wasn't dead.
example

21. As the truce comes to an end, it will be a hot topic again.
Those who put themselves one step ahead of these
developments will have an advantage in content
creation.

22. "Timely content in your blog is great for SEO,
but you can also use it to boost engagement on
social media, and spark email campaigns that
feel more urgent and current to recipients."
― ONLINE MARKETING INSTITUTE

23. those aside, we must not forget the
ORGANIC DIGITAL PR opportunities.

24. NEED IDEAS FOR YOUR
CONTENT CALENDAR?
We've got more juicy content on our blog
and social media accounts!
LOVINGLY CREATED BY DEAR CONTENT