How Recruiters Engage on Twitter | Social Insights ReportLeadtail
Imagine if you could listen to the daily conversations of recruiters… How would you use what you heard to better reach, engage, and influence these HR professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created this Recruiters on Twitter report to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing these Human Resources professionals.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
How Recruiters Engage on Twitter | Social Insights ReportLeadtail
Imagine if you could listen to the daily conversations of recruiters… How would you use what you heard to better reach, engage, and influence these HR professionals to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created this Recruiters on Twitter report to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing these Human Resources professionals.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Social Insights Report: How Marketers at Mid-Size Companies Engage on Social ...Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing decision makers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How Top Marketers at Mid-Size Companies Engage on Twitter” to provide insights into the patterns and behaviors of marketing decision makers with a special focus on those that work at companies ranging from 50 – 5,000 employees. This report reveals insights about these senior marketers to help you answer questions such as:
How do marketers at mid-size companies describe themselves on the Social Web?
Which social networks are these marketers active on?
What topics and people are they talking about?
Which media sources do these marketing professionals consume and share?
Which brands and people most influence marketing leaders at mid-size companies?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing professionals at mid- size companies, and getting them to take the actions you care about most.
Facts you should know before choosing social media platforms for your busines...Nativedge
Which social media platform works best for my type of content? Are my potential readers on the social media platform? Will it work for me? With all these questions and more, these facts will give you the guidance you need to choose the platform that works best for your business.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
CMO use of Twitter // Директора по маркетингу в ТвиттереEvgeniy Kozlov
Social Insights: CMO Edition
How CMOs engage with people, brands and content on Twitter.
Короткая презентация с данными о том, как директора по маркетингу используют Твиттер в своих целях.
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Following Angles & Insights CEO Suzanne McDonald’s talk on Community Building at Providence Geeks, we gather you’re interested in learning more about how can communities grow your brand? You’ve come to right resource to help you avoid pitfalls and learn from a decade+ of community-building bootstrapping!
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO
#MKTGdebate
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable.
Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as:
Which social networks should I invest time and effort in?
Is mobile something that I need to prioritize?
Which media publications should I advertise with?
What topics should I create content around?
Who should I get to speak at our events?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
This slideshow presents data to support the stance that Twitter is alive and well. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingYES
#MKTGdebate
In these slides covered by SOR SEO, we cover why it is important to expand, adapt and restructure your lead generation efforts to focus more on account-based marketing and explain the significance of LinkedIn for B2B marketing and lead generation.
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
CMO use of Twitter // Директора по маркетингу в ТвиттереEvgeniy Kozlov
Social Insights: CMO Edition
How CMOs engage with people, brands and content on Twitter.
Короткая презентация с данными о том, как директора по маркетингу используют Твиттер в своих целях.
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Following Angles & Insights CEO Suzanne McDonald’s talk on Community Building at Providence Geeks, we gather you’re interested in learning more about how can communities grow your brand? You’ve come to right resource to help you avoid pitfalls and learn from a decade+ of community-building bootstrapping!
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
This slideshow presents data to support the stance that Twitter is reaching its peak. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingNO
#MKTGdebate
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable.
Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as:
Which social networks should I invest time and effort in?
Is mobile something that I need to prioritize?
Which media publications should I advertise with?
What topics should I create content around?
Who should I get to speak at our events?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.
This short presentation highlights the new features that you will want to focus on for growing your social media accounts in 2017. It is a short presentation with bullet points.
Different types of internet marketing - Search Results MediaShaikh Zafar
Explore the most common type of digital marketing strategies used in the modern era. Have a glance at some of the most common digital marketing types used these days. For any queries, you can visit- http://www.searchresultsmedia.com/
This slideshow presents data to support the stance that Twitter is alive and well. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingYES
#MKTGdebate
In these slides covered by SOR SEO, we cover why it is important to expand, adapt and restructure your lead generation efforts to focus more on account-based marketing and explain the significance of LinkedIn for B2B marketing and lead generation.
10 Powerpack Free Linkedin Marketing Strategy in 2020 by SysTabSysTab
If you want to promote your business using Linkedin in 2020 or 2021, let us help you with some killing free Linkedin marketing strategy for your business.
These are the proven marketing tips if your business is on Linkedin
8 Ways to Tap into the Power of LinkedIn - Ultimate Linkedin Marketing GuidePOPUPSMART.COM
Why Does Your Business Need LinkedIn?
These days in the business world, relationships matter more than ever.
People tune out irrelevant or promotional messages. But they do want
to engage with companies that focus on sharing useful and relevant
information and content. The companies that inform and engage aren’t
just selling — they’re building relationships.
LinkedIn is where, by far, the largest
number of professionals gather to stay
connected and informed, advance their
careers, and work smarter. More than
467 million professionals are on LinkedIn.
These are the decision makers, influencers,
and leaders of today and tomorrow — the
people you want to target, all in one place.
LinkedIn is the best social platform for generating leads. LinkedIn is a very powerful network for extracting leads for businesses. Our LinkedIn Data Extractor Tools is the best solution for scraping leads data from LinkedIn and save into CSV & ECXEL sheets. LinkedIn Sale Navigator Extractor
Semiocast : LinkedIn the B2B Marketing Platform (2017)Semiocast
Discover in this report by Semiocast new statistics on LinkedIn social network to establish your Social Selling strategy: Who are LinkedIn users? How to reach top 1%? What is the best frequency to share content on the social network?
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
How do B2B Marketers Engage on Social Media?Leadtail
Despite all the technology available, your ability to reach, engage, and influence B2B marketers is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding these decision makers in a way that becomes truly actionable.
With that in mind, we developed this report: “How B2B Marketers Engage on Twitter”, to provide social media insights into the patterns and behaviors of B2B marketing decision makers. Using Leadtail’s Social Insights technology to analyze data from Twitter, this report reveals insights about B2B marketing executives to help you answer questions such as:
How do B2B marketers describe themselves on the Social Web?
Which social networks are B2B marketers active on?
What topics are they talking about?
Which media sources are these marketing professionals consuming and sharing?
Who are the most influential vendors and people with B2B marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing B2B marketing professionals, and getting them to take the actions you care about most.
LinkedIn. Why you Should be Part of the 200+ million people using it, by Soph...Sophia Fantis
An article I wrote about for People and Work Magazine. The magazine of the Cyprus Human Resource Management Association (CyHRMA). This article was found in Issue 37, July 2013.
Our new whitepaper highlights the benefits that a company can reap from developing a structured ecosystem approach to the platform, backed up with a strong editorial strategy for the Company and Group discussion spaces.
In addition, the whitepaper discusses community management strategies on LinkedIn.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. LINKEDIN USER
STATISTICS
LINKEDIN CONTENT MARKETING
STATISTICS
LINKEDIN B2B FOCUSED
STATISTICS
According to Business Insider Intelligence, TechCrunch & Fortune, LinkedIn has
officially crossed the half-billion user mark in 2017. Since they were founded in
2002, they’ve continued to grow their user base year after year.
500 MILLION
SUBSCRIBERS
LINKEDIN NOW HAS OVER
1
LinkedIn’s monthly active user base reached 260 million in March 2017. That’s
almost 2.5x the 106 million monthly active users last reported in 2016. This number
comes from research conducted by web usage company Apptopia and has not
been confirmed by LinkedIn.
260 MILLION
LINKEDIN USERS
ARE LOGGING IN EACH MONTH.
2
If you think 500 million is enough for LinkedIn to sit back and celebrate, you
couldn’t be more wrong. LinkedIn CEO Jeff Weiner has said he wants LinkedIn
to be the home of all working professional across the world, and be the central
hub for every job posting across the estimated 70 million companies worldwide.
As of right now, that number works out to around 3 billion people.
They’re not done hustling.
4
Of those using the platform monthly, up to 40% are accessing it on a daily basis.
If that is the case, that’s over 100 million professionals you could be targeting
every single day. To make that even more excited, LinkedIn users typically use
the platform to find relevant content, meaning they’ll be much more willing
to check out what you’re sharing. We’ll dig into that one soon though…
40% OF MONTHLY
A C T I V E U S E R S
U S E L I N K E D I N D A I L Y .
3
This comes straight from LinkedIn’s Marketing Solutions Blog. From a B2B
perspective, the decision-makers you’re trying to reach are using LinkedIn.
If you double down on your LinkedIn efforts, you’ll be able to target the right
people in the place they like to spend their scrolling time.
61 MILLION LINKEDIN USERS
AND 40 MILLION
ARE SENIOR LEVEL INFLUENCERS
ARE IN DECISION-MAKING POSITIONS.
5
According to LinkedIn and Adweek, Millennials make up a significant chunk of
LinkedIn’s total user base. Like it or not, Millennials are the decision-makers of
the future (and present in many cases). As a B2B marketer, this should be seen
as a great opportunity to get in front of them now.
OF THE 2 BILLION MILLENNIALS GLOBALLY
87 MILLIONOF THEM ARE ON LINKEDIN.6
Mobile is booming and LinkedIn’s mobile user numbers reflect that. Their mobile
user count is climbing every month, which only makes it easier to reach the
people you’re trying to reach. Mobile makes it easier for a user to just open
the app and scroll through, giving you more opportunities to reach them.
MindSea Founder & CEO Bill Wilson just published a great post on their blog
highlighting Six Mobile Trends The Best CMOs Are Paying Attention To that’s
definitely worth checking out for even more info on what’s trending in the
mobile world.
THERE ARE
63 MILLIONUNIQUE MOBILE USERS MONTHLY.
According to TechCrunch, LinkedIn’s slidedeck sharing platform SlideShare is up
to at least 70 million users monthly. SlideShare expert and Foundation Marketing
President Ross Simmonds has long been an advocate of the platform and its
marketing potential. Check out his most-viewed SlideShare deck on Instagram
Marketing with over 345,000 views:
7
LINKEDIN SLIDESHARE NOW HAS
70 MILLIONMONTHLY ACTIVE USERS.8
According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn, 94% of B2B
marketers use LinkedIn as a content distribution channel, compared to Twitter
at 89%, Facebook and YouTube both at 77%, and Google+ 61%. If you have
content to distribute (which you definitely should), LinkedIn should be your
first stop. It’s where most B2B marketers go first.
L I N K E D I N I S T H E
#1 CHANNEL
B 2 B M A R K E T E R S U S E T O
DISTRIBUTE CONTENT AT 94%.
1
Yes, more than half of all social traffic to B2B sites comes from LinkedIn.
Collectively, LinkedIn, Facebook & Twitter drive 90% of social traffic to B2B sites
& blogs, with more than half of that traffic comes straight from LinkedIn.
Facebook and Twitter may have more monthly active users, but LinkedIn
clearly separates itself as the go-to for B2B content distribution.
2
3 BILLION
LINKEDIN’S REPORTED
USER GOAL IS
LINKEDIN MAKES UP MORE THAN
TO B2B WEBSITES & BLOGS.
50% OF ALL
SOCIAL TRAFFIC
What makes LinkedIn articles even better for B2B marketers is the fact that
most readers are high-level decision makers. Not only can you get your content
boosted by using their publisher platform, you can get it boosted and read by
the people you want reading it.
This one stat alone should be enough to convince you to start investing your
time in LinkedIn as a B2B marketer. Of all B2B leads coming from social media,
LinkedIn is responsible for 80%. That’s 4 out of every 5 leads coming from
LinkedIn. All other platforms combined make up less than 20%, including
Facebook and Twitter. Fewer users definitely does not mean less B2B leads.
3
ABOUT
ARE IN UPPER-LEVEL POSITIONS
(MANAGERS, VPS, DIRECTORS, C-LEVEL)
45% OF ALL
LINKEDIN ARTICLES
1 VS. 13% ON TWITTER & 7% ON FACEBOOK.
80% OF B2BLEADS COME FROM LINKEDIN
LinkedIn is the leader in driving traffic back to your business’ website and blog.
If you’re using content to drive traffic, conversions, and sales, you need to be
sharing it on LinkedIn.
2 C O M E S F R O M L I N K E D I N .
46% OF SOCIAL TRAFFIC
TO CORPORATE WEBSITES
LINKEDIN DRIVES MORE TRAFFIC TO B2B BLOGS & SITES
90% of the social traffic was driven by the big three networks,
with half of it coming f rom LinkedIn
others
80.33%
0.21%
6.73%
12.73%
NUMBER OF CONVERSIONS PER SOCIAL PLATFORM