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IT’S OUR RESPONSIBILITY 
Hubert Wawrzyniak WUD na Pradze 2014
How to become engaged 
in your work?
Believe in what you do
The golden circle 
WHAT? 
WHY? 
co 
HOW?
Planning technique 
1. Collaborative 
2. Starts with „WHY”?
Impact map 
deliverable 
goal 
actor 
actor 
impact 
deliverable 
deliverable 
impact 
deliverable 
deliverable 
actor 
impact deliverable 
deliverable 
deliverable 
deliverable 
deliverable 
deliverable 
deliverable 
deliverable 
deliverable 
impact 
impact deliverable 
deliverable 
deliverable 
impact deliverable 
WHY? WHO? HOW? WHAT?
Example – app for runners 
member get member 
teams competition 
semi-automated invites 
achievements 
favourite tracks 
rating in app store 
prizes 
mechanism 
mailing 
free trial 
100k 
premium 
apps sold in 
3 months 
current free app users 
marketing 
inviting friends 
posting 
recommending app 
try premium 
publish banners 
current premium app 
users 
perceive premium app 
as much better 
sponsor running event 
remove features from free app 
notification after a week
More ideas
Engaged people 
Engaged people
Working process 
design 
research 
develop 
test
Break down silos
Observe users
Pick up the phone
Draw together
Round-robin 
Designer 
Business 
owner 
Developer 
1. Draw sketch 
2. Give feedback 
3. Combine
Go out to people
Who is taking care 
of UX in your company? ”
EVERYONE!!!
?
Thank you 
hubert.wawrzyniak@gmail.com

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It's our responsibility