In the following pages, you’ll not only see how StrongMail’s strategists helped major brands mobile optimize their email marking campaigns, you’ll also learn how you can employ the successful strategies in your own organization.
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Fabio Carneiro
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Mobile Email Marketing: Small Screen, Big OpportunityTheClubhou.se
The document discusses best practices for mobile email marketing. It recommends designing emails optimized for mobile first, keeping content short and scannable on small screens. Key tactics include front-loading subject lines, using pre-headers, stacking content, and avoiding columns. CSS media queries can reformat emails for different devices, but testing is required. Overall, the best approach is coding one email that works for both desktop and mobile.
Cracking the code: Keys to Email Creative SuccessAlex Williams
This document discusses keys to email creative success. It recommends starting every email by answering what the point is, why the recipient should care, and how they can take action. It also promotes using "The Triangle Offense" design strategy, which optimizes each email section for quick comprehension of these three questions. Additionally, it advises making emails mobile friendly by prioritizing content, increasing font sizes, and using scalable widths. Finally, it suggests humanizing content by incorporating social elements like tweets, comments, and reviews.
This document provides an overview of mobile phone profits and the new generation of wireless technology. It discusses the capabilities of 3G networks like faster data speeds and multimedia support. Smartphones that combine phone and PDA functionality are now widely available. The document outlines the primary types of 3G phone users as casual users like teens who use messaging and social media, and business users who rely on their phones for tasks like email and meetings. It also explores opportunities for mobile advertising through websites, applications, and messaging.
Webinar includes:
a) Statistics On Indian Mobile Internet Industry
b) Steps to Improve Transactions on Mobile
c) Key Elements of a Responsive Email Design
d) Tips for Responsive Email Design
Consumers continued to become more technologically savvy in 2012. Tablets, smartphones and even traditional computers all worked in tandem to help customers shop. Today’s digital marketers must adapt and evolve their messages to speak to this customer across multiple channels or devices.
The Marketing Strategists from Bronto’s Professional Services team are on the front lines of digital marketing; they help clients drive sales by optimizing and evolving email, mobile and social programs. Each strategist looks into the future and shares his or her predictions for upcoming trends and the tools that will be essential in 2013.
This document discusses coding responsive emails. It notes that responsive design provides an optimal experience across devices without scrolling or zooming through fluid layouts and images. It also discusses why responsive design is important given email client usage statistics showing over 60% of subscribers viewing on mobile. Template strategies are discussed, including separating templates from content areas and using templating engines and preprocessing. Testing on various devices and browsers is also recommended. Resources for learning more about responsive email design patterns, tools, and blogs are provided.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
Hard-Won Lessons in Responsive Email Design - ConvergeSE 2014Fabio Carneiro
Email is a big deal, and one of the most important ways to connect with your audience. With the majority of people now reading email on mobile devices, creating robust responsive templates is no longer an option. Unfortunately email design is still considered a dark art, and its steep learning curve can be daunting. In this talk, I present email design techniques that make the task of developing for email more simple, along with strategies for optimizing user experience in email clients that will get those emails read.
Mobile Email Marketing: Small Screen, Big OpportunityTheClubhou.se
The document discusses best practices for mobile email marketing. It recommends designing emails optimized for mobile first, keeping content short and scannable on small screens. Key tactics include front-loading subject lines, using pre-headers, stacking content, and avoiding columns. CSS media queries can reformat emails for different devices, but testing is required. Overall, the best approach is coding one email that works for both desktop and mobile.
Cracking the code: Keys to Email Creative SuccessAlex Williams
This document discusses keys to email creative success. It recommends starting every email by answering what the point is, why the recipient should care, and how they can take action. It also promotes using "The Triangle Offense" design strategy, which optimizes each email section for quick comprehension of these three questions. Additionally, it advises making emails mobile friendly by prioritizing content, increasing font sizes, and using scalable widths. Finally, it suggests humanizing content by incorporating social elements like tweets, comments, and reviews.
This document provides an overview of mobile phone profits and the new generation of wireless technology. It discusses the capabilities of 3G networks like faster data speeds and multimedia support. Smartphones that combine phone and PDA functionality are now widely available. The document outlines the primary types of 3G phone users as casual users like teens who use messaging and social media, and business users who rely on their phones for tasks like email and meetings. It also explores opportunities for mobile advertising through websites, applications, and messaging.
Webinar includes:
a) Statistics On Indian Mobile Internet Industry
b) Steps to Improve Transactions on Mobile
c) Key Elements of a Responsive Email Design
d) Tips for Responsive Email Design
Consumers continued to become more technologically savvy in 2012. Tablets, smartphones and even traditional computers all worked in tandem to help customers shop. Today’s digital marketers must adapt and evolve their messages to speak to this customer across multiple channels or devices.
The Marketing Strategists from Bronto’s Professional Services team are on the front lines of digital marketing; they help clients drive sales by optimizing and evolving email, mobile and social programs. Each strategist looks into the future and shares his or her predictions for upcoming trends and the tools that will be essential in 2013.
This document discusses coding responsive emails. It notes that responsive design provides an optimal experience across devices without scrolling or zooming through fluid layouts and images. It also discusses why responsive design is important given email client usage statistics showing over 60% of subscribers viewing on mobile. Template strategies are discussed, including separating templates from content areas and using templating engines and preprocessing. Testing on various devices and browsers is also recommended. Resources for learning more about responsive email design patterns, tools, and blogs are provided.
Mobile Marketing for Lead Generation and MoreGlennEndriga
1. Anatomy of an Engaging B2B Email Campaign
2. Getting Started
3. Creating Email Copy
4. The Landing Page
5. Test and Measure
6. Continuing the Conversation
How to maximise email marketing in a social ageMarketecture
1) While traditional email marketing is not dead, methods must evolve for the new social age with increased communication channels and two-way interactions.
2) Email marketers must optimize for mobile inboxes and platforms which have varying display preferences and restrictions. They must also address information overload and "intelligent inboxes" that filter messages.
3) Current best practices include integrating email with social media, designing for mobile, sending relevant content, and using content and technology to maximize engagement and personalization while respecting privacy. Testing is key to success.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
The report offers to marketers 25 open, click-through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
Interesting point of view from IBM on how some key trends in Social media can be harnessed for maximum business impact by using the right TOOLs, ensuring the right TALENT and having the perfect ConText. Very useful for Digital Marketing agencies interested in devising and executing Social media Strategies for their clients, CMOs who are interested maximizing business impact thru Social
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
How Often Should You Post on Social Media? Benchmarks for 9 Different IndustriesMohamed Mahdy
1. The document analyzes social media posting benchmarks for 9 different industries based on a 2015 report.
2. Key findings include that the real estate industry posts the most at an average of 14 posts per week, with marketing services and software/tech industries also posting frequently.
3. Industries differ in their use of platforms like Facebook and Twitter - for example, nonprofits have the lowest percentage of less than weekly Facebook posters and the second highest percentage of daily Facebook posters.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Duda Mobile es un proveedor de referencia en adecuar la web de una empresa a formato movil, con el objetivo de optimizar la estategia de marketing mobile.
Thom Clark jobber som Head of video i iProspect Play UK. Under Digital Performance 6.april holdt han foredrag om hvordan video bør brukes i en lønnsom data driven marketing-strategi.
The purpose of this whitepaper is to enable businesses to automate their marketing efforts. With the landscape constantly evolving, it has become critical to place operations in auto-pilot mode to streamline a variety of functions, enabling teams to laser-focus their efforts on driving revenues.
TapSense - Best practices for iOS app marketingAdRoll
Your app strategy has been effective and all growth so far has been organic. Now that the product team has worked out all the kinks, you’re ready to start marketing the app. But where should you start? Should jump right into paid? Are there free channels you can explore first?
In this guide we will provide expert advice on how to approach your app marketing. First exploring how to maximize free channels and then expanding to paid channels.
Small scale survey of advertiser attitudes to mobile marketingBlonde
Survey of a cross section of Blonde clients as at March 2010, looking at the role of mobile in the digital marketing mix.
Survey conducted as part-preparation for a talk to Edinburgh's Mobile Monday (MoMo) group on June 7th 2010.
Strong Success Guide - 13 Cross Channel Marketing Strategies for 2013C.Y Wong
This document provides 13 strategies for cross-channel marketing in 2013. Strategy 1 discusses making email mobile-friendly and extending the mobile experience to the website. Strategy 2 recommends getting a 360-degree view of customers by collecting data from all engagement points. Strategy 3 states that attribution modeling is key to understanding how each channel contributes to success. The strategies provide tips for optimizing content, addressing auto-inbox filtering, personalizing messages, permission-based multi-channel engagement, and continuous testing.
Mobile Email Marketing: Small Screen, Big OpportunityMass Transmit
Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...auexpo Conference
The document discusses best practices for email campaigns in the mobile age. It emphasizes that mobile is now an integral part of email with over 40% of emails opened on mobile devices. Successful campaigns must identify mobile users, optimize designs for mobile with responsive layouts and large text, and consider payment models beyond CPA like CPC and CPM that better capture mobile conversions. Overall mobile optimization is key to the future of email marketing.
How to maximise email marketing in a social ageMarketecture
1) While traditional email marketing is not dead, methods must evolve for the new social age with increased communication channels and two-way interactions.
2) Email marketers must optimize for mobile inboxes and platforms which have varying display preferences and restrictions. They must also address information overload and "intelligent inboxes" that filter messages.
3) Current best practices include integrating email with social media, designing for mobile, sending relevant content, and using content and technology to maximize engagement and personalization while respecting privacy. Testing is key to success.
Social Networking: Should it be more about Relationship Building than Selling...Mary S. Butler
Presentation deck for today's (Oct. 15, 2009) Social Networking panel at the J.D. Power Automotive Internet Roundtable.
A large number of the car dealers now on Facebook and Twitter use their status updates to list inventory. However, the real value in joining these social networks may be the opportunity to create relationships with both customers and colleagues alike.
This panel covered:
• OEMs and dealerships who are using social networks effectively
• Opportunities to build relationships with current customers and potential rewards (increased visits for service, referrals, etc.)
• Advantages of connecting with fellow dealers (information sharing/collaboration, etc.)
Panelists:
- Christopher Barger, Director of Social Media, General Motors (@cbarger and @GMblogs)
- Jared Hamilton, CEO and Founder, Drivingsales.com (@drivingsales)
- Tom Chisholm, Midwest Sales Director, Facebook
- Eric Miltsch, IT-Web Director, Auction Direct USA (@AuctionDirect)
- Ralph Paglia, Director of Digital Marketing, ADP Dealers (@ralphpaglia)
Moderator: Mary S. Butler, Editor of Headlightblog.com and Razorfish Senior Content Strategist (@msbutler and @SocialDealers)
Presentation deck designed by Leon Li, Razorfish (@leonbignogin)
The report offers to marketers 25 open, click-through, list churn and mobile metrics to help you see where you rank, delivering more visuals so you can better understand the data, and sharing more observations to help you improve your marketing programs.
Interesting point of view from IBM on how some key trends in Social media can be harnessed for maximum business impact by using the right TOOLs, ensuring the right TALENT and having the perfect ConText. Very useful for Digital Marketing agencies interested in devising and executing Social media Strategies for their clients, CMOs who are interested maximizing business impact thru Social
Google makes more than 500 algorithm updates a year. LinkedIn now offers more ways to connect with sales prospects than ever before. Keeping track of the changes in digital marketing can make your head spin.
Review this presentation to learn what works today and what you should be thinking about as we head into 2017.
Sheila Kloefkorn, of KEO Marketing Inc, named a top 25 Interactive, Social Media, SEO and Advertising Agency by the Phoenix Business Journal, will walk you through the most important trends you should be thinking about heading into 2017.
How Often Should You Post on Social Media? Benchmarks for 9 Different IndustriesMohamed Mahdy
1. The document analyzes social media posting benchmarks for 9 different industries based on a 2015 report.
2. Key findings include that the real estate industry posts the most at an average of 14 posts per week, with marketing services and software/tech industries also posting frequently.
3. Industries differ in their use of platforms like Facebook and Twitter - for example, nonprofits have the lowest percentage of less than weekly Facebook posters and the second highest percentage of daily Facebook posters.
Modern Architectures: Above the Platform, Beyond the AppDreamforce
Modern Architectures need to be framed by a true API-first approach -- one that adds chapters to the lexicon of Enterprise services, rather than adding silos to the portfolio (or even micro-silos to the mobile device). Come and expand your thinking about Salesforce's API-first commitment, and explore the future of value creation in heterogeneous enterprise environments. Watch the video now: https://www.youtube.com/watch?v=fobptwuaaa0
The document discusses how brands have lost control over their messaging as customers now have more ways to directly interact with and discuss brands through social media. It argues marketers must embrace this change and find ways to empower brand advocates and influence discussions in a positive way rather than trying to directly control conversations. Examples are given of companies like Ace Hardware and Procter & Gamble that have found success by allowing more customer input and responding transparently in real time on social media.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
Need to get more of your app users to become buyers? This new study uncovers how. For app marketers, the pressure for more revenue is intense. This eguide will help you spot and understand your biggest app growth challenges, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Based upon an examination of the the conversion paths of dozens of apps worldwide, this paper will reveal the four most common PROBLEM FUNNELS - where real impediments are preventing all the purchases that these businesses need.
Which of the problem funnels is most like your business? Is it:
The "Blown-Out Umbrella" Funnel - What happens when marketers focus solely on installs
The "Where Is It? Funnel" - Where the ratios of install to engagement to purchase are good but the user base is too small
The "Bulging" Funnel - where your app drives great engagement but falls down at the purchase stage
The "Python" Funnel - you've found a responsive core audience, but haven't expanded beyond that
Understand the bottlenecks that limit your app revenue, and how you can use in-app consumer data and marketing attribution to increase ROI now.
Duda Mobile es un proveedor de referencia en adecuar la web de una empresa a formato movil, con el objetivo de optimizar la estategia de marketing mobile.
Thom Clark jobber som Head of video i iProspect Play UK. Under Digital Performance 6.april holdt han foredrag om hvordan video bør brukes i en lønnsom data driven marketing-strategi.
The purpose of this whitepaper is to enable businesses to automate their marketing efforts. With the landscape constantly evolving, it has become critical to place operations in auto-pilot mode to streamline a variety of functions, enabling teams to laser-focus their efforts on driving revenues.
TapSense - Best practices for iOS app marketingAdRoll
Your app strategy has been effective and all growth so far has been organic. Now that the product team has worked out all the kinks, you’re ready to start marketing the app. But where should you start? Should jump right into paid? Are there free channels you can explore first?
In this guide we will provide expert advice on how to approach your app marketing. First exploring how to maximize free channels and then expanding to paid channels.
Small scale survey of advertiser attitudes to mobile marketingBlonde
Survey of a cross section of Blonde clients as at March 2010, looking at the role of mobile in the digital marketing mix.
Survey conducted as part-preparation for a talk to Edinburgh's Mobile Monday (MoMo) group on June 7th 2010.
Strong Success Guide - 13 Cross Channel Marketing Strategies for 2013C.Y Wong
This document provides 13 strategies for cross-channel marketing in 2013. Strategy 1 discusses making email mobile-friendly and extending the mobile experience to the website. Strategy 2 recommends getting a 360-degree view of customers by collecting data from all engagement points. Strategy 3 states that attribution modeling is key to understanding how each channel contributes to success. The strategies provide tips for optimizing content, addressing auto-inbox filtering, personalizing messages, permission-based multi-channel engagement, and continuous testing.
Mobile Email Marketing: Small Screen, Big OpportunityMass Transmit
Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...auexpo Conference
The document discusses best practices for email campaigns in the mobile age. It emphasizes that mobile is now an integral part of email with over 40% of emails opened on mobile devices. Successful campaigns must identify mobile users, optimize designs for mobile with responsive layouts and large text, and consider payment models beyond CPA like CPC and CPM that better capture mobile conversions. Overall mobile optimization is key to the future of email marketing.
This document discusses email marketing strategies. It notes that while customers are concerned about privacy and data collection, targeted personalized messages can influence purchasing decisions. It recommends three strategies for email marketing: prioritizing clear privacy policies to build trust; optimizing communications for humans through accessible design and language; and continuously testing and improving campaigns through trial and error. By utilizing these strategies, marketers can increase loyalty, drive growth and boost sales.
1. Why B2B Marketers Should Take Mobile Marketing Seriously
2. The Case for B2B Mobile Marketing
3. Ways You Can Use Mobile to Educate Customers, Generate and Qualify Leads, and Create Brand Loyalty
4. Email Marketing Trends
5. The App Advantage
6. Connecting Through Social Media
7. The Power of Video
8. Don’t Forget Trade Shows
9. The Final Authority: Your Web Site
10. Best Practices for Mobile Marketing
11. One Stop Mobile Lead Generation
Strategies, Tactics and Design Tips for Mobile Email SuccessLitmus
It’s probably a safe bet that the percentage of your subscribers opening your emails on mobile devices is growing — and quite rapidly. Email marketers must account for the fact that we live in an always-connected world, where consumers are using their smartphones to manage their inbox while on the go. Ensure your emails don’t get lost in the mobile shuffle by getting the information you need to optimize your email program for its growing mobile subscriber base.
Topics discussed include how to identify your mobile audience, how to design your emails for optimum user experience across a variety of mobile devices, tips for increasing subscriber engagement with mobile-friendly content, and much more!
Growth hacking your email marketing will show you how to make your email ROCK…
1. why email marketing?
2. targeting your email marketing campaigns
3. subject lines and preheader text
4. email marketing for mobile
5. killer landing page design
6. understanding your results with Google Analytics
Enhance your email marketing and BOOST your ROI today
This document discusses five key elements of data-driven campaigning with Adobe Campaign: 1) Personalization - tailoring messages for individual customers, 2) Real-time marketing - sending timely messages to customers, 3) Cross-channel integration - coordinating messaging across channels, 4) Automation - using automation to free up time and improve customer experiences, and 5) Integrated technology - having a single view of the customer across systems. It provides examples of how companies can implement these elements using Adobe Campaign to improve marketing efforts.
The document outlines a mobile strategy workshop agenda for developing a mobile roadmap and vision for consumer packaged goods (CPG) companies or GlaxoSmithKline (GSK). It discusses understanding the mobile landscape and consumer, identifying opportunities and goals, and developing a vision and strategy to fulfill business and customer needs with a focus on mobile search, apps, advertising, social media, and more. Workshop sections address questions about current mobile usage, competitors, relevant devices, content, retailers, and metrics.
Mobile Marketing Strategy for Consumer Goods Shaun Quigley
The document outlines a mobile strategy workshop agenda for developing a mobile roadmap and vision for consumer packaged goods (CPG) companies or GlaxoSmithKline (GSK). It discusses understanding the mobile landscape and consumer, identifying opportunities and goals, and developing a strategy and content for mobile websites, search, apps, and more. Workshop sections address questions about current mobile usage, competitors, relevant devices and content, and success metrics.
This document outlines 12 fundamentals for designing and marketing effective mobile websites. It discusses how mobile web usage is growing as more people access the internet on their phones. To stay competitive, companies need a mobile-optimized website. The tips provided include keeping the site functional, simplifying navigation and graphics for small screens, using responsive design, and capitalizing on location-based and social media features. Mobile search engine optimization is also important to consider. Following these strategies can help companies develop an engaging mobile presence and reach more customers.
If you are looking to learn how your business and consumers can benefit from self-promotion through a mobile app, this article contains some important points to consider.
Role of e commerce applications in business growth by amritpal singh - jul,...FugenX
This document discusses the role of e-commerce applications in business growth. It begins by defining e-commerce applications as software, either web or mobile, that allows online buying and selling. It then describes the types of e-commerce like B2B, B2C, C2C, and C2B. Next, it lists reasons why businesses need e-commerce apps like increased mobility, personalized marketing, and fast payments. It concludes by stating that e-commerce apps help businesses attract more customers, increase revenue, and gain market share.
The document outlines a mobile strategy workshop agenda for a consumer packaged goods (CPG) company. It discusses analyzing mobile trends, developing a mobile vision and roadmap, understanding the consumer perspective, and brainstorming ideas for mobile search, apps, websites, and other initiatives. The goal is to identify opportunities for mobile to support business goals and meet customer needs.
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & BeyondAct-On Software
This document summarizes a webinar on email design best practices for mobile. It discusses optimizing emails for different devices like desktop, mobile, tablet, and beyond. The webinar speakers are Jason Rodriguez and Daniel Sears and it is moderated by Ethan Boldt. It provides tips for webinar attendees and discusses email design in the age of touch, focusing on mobile-friendliness and optimizing the subscriber experience across different touchpoints.
Mobile devices currently claim a mere 16% of the video ad spend, but their share will balloon to 40% in five years due to rapid adoption of video viewing on devices- especially tablets.
Courtesy of: Direct Marketing News
Mobile marketing is increasingly important as more devices and people go online. By 2020 there will be 75 billion internet connected devices, most of which will be used for mobile marketing. Effective mobile strategies must be responsive, optimize for video and apps, reduce tap requirements, and leverage location-based targeting which has grown dramatically in use. However, mobile analytics like email open rates are less useful and marketers must focus on understanding customer behavior across channels like email, SMS, and apps to improve mobile experiences and drive sales.
Mobile email: strategies and how-tos for the small screenLitmus
This document discusses strategies for designing emails for mobile screens. It begins with an introduction to the growing percentage of email opens that are happening on mobile devices. It then discusses various mobile screen sizes and the importance of focusing content for a touch-based mobile experience with clear calls to action. The document presents different approaches to mobile email design like mobile-first, fluid, and responsive layouts. It concludes with best practices for mobile email design like ensuring tappable touch targets and testing emails on different devices and clients.
Since last October, we’ve been tracking the mobile-friendliness of the promotional emails sent by a group of nearly 160 B2C brands. We saw a big bump in the adoption of mobile-aware and responsive design during the holiday season and this summer we expect serious progress, followed by another jump in adoption as we approach Christmas again.
Beyond detailing the adoption rates we’ve observed, this infographic explains the difference between desktop-centric design, mobile-aware design, and responsive design—and the future outlook for each of these. It also includes links to examples of mobile-aware and responsive design from the Email Swipe File.
The document provides lessons on optimizing content and design for mobile email subscribers. It discusses how mobile opens exceed desktop opens but have lower click rates. The key lessons are to focus content for small screens, optimize elements like images, text and calls to action for mobile, and test different designs using click data and conversion metrics. Testing on new subscribers and measuring impact on revenue are also recommended approaches.
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
6 personalizacijos strategijos el. komercijos pardavimams didintiArnas Rackauskas
Kaip išsiskirti iš kitų, būti pastebėtam, pasiūlyti savo prekę konkurencingai? Žinoma, didelę reikšmę turi tinklapio dizainas ir patogumas, tačiau šioje apžvalgoje kalbėsime apie personalizaciją.
This document discusses ways to personalize customer experiences on websites. It identifies 40 tactics across 9 categories for personalizing content, preventing abandonment, using geotargeting, targeted upselling, persuasive design, intelligent merchandizing, offers/discounts, messaging/campaigns, and data capture. Each tactic is described with examples of how companies implement them. The document aims to help businesses identify which personalization tactics suit them best.
The definitive guide to scrum: the rules of the gameArnas Rackauskas
Scrum is a framework for developing and sustaining complex products. This Guide contains the definition of Scrum. This definition consists of Scrum’s roles, events, artifacts, and the rules that bind them together. Ken Schwaber and Jeff Sutherland developed Scrum; the Scrum Guide is written and provided by them. Together, they stand behind the Scrum Guide.
This guide provides an introduction to on-site SEO, with tips and tricks on structuring your store in the most SEO-friendly way so that you can maximise your inbound organic traffic.
Master the essentials of conversion optimizationArnas Rackauskas
Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes.
This expert guide will teach you the process of optimization.
This document provides 22 growth hacks for ecommerce companies organized into sections on acquisition, conversion, and retention. The hacks include tactics for improving customer targeting on Facebook ads, SEO optimization through social referral programs, finding potential customers on Twitter, determining ideal locations for pop-up shops based on customer data, creating highly shareable content from customer data, and tapping peak customer satisfaction moments to generate more social referrals. The document recommends specific tools and provides step-by-step instructions for implementing many of the hacks.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
3. WhyShouldEmailMarketersCare?
As a marketer, you spend a lot of time and resources on your email campaigns and expect them
to deliver your message to customers without a hitch. However, the rise of mobile has made your
job a lot harder.
In 2013, it’s predicted that mobile email opens will surpass desktop opens.1
So, if you haven’t
integrated mobile optimization into your email development, there’s a good chance your entire
message is not being seen. If your customers are scrolling across the page to read all the
information, the links are too small to click, or if the text shrinks to a non-visible size, your
emails stand to benefit from mobile optimization.
StrongMail’s Mobile Optimization Success Guide is more than a “Look Book,” it’s a “Look & Action
Book” that is designed to help the 58% of email marketers who aren’t currently designing their
emails to render different on mobile devices.2
In the following pages, you’ll not only see how
StrongMail’s strategists helped major brands mobile optimize their email marking campaigns
(that’s the “Look” part), you’ll also learn how you can employ the successful strategies in your own
organization (that’s where “Action” comes in). To kick things off, here are a couple of stats to help
convince you to keep reading.
MobileOptimization
1
Knotice, “Knotice Mobile Email Opens Report: 2nd Half 2012,” 2013 • 2
MarketingSherpa “2013 Email Marketing Benchmark Report,” 2013
3
eMailmonday - “Party Safe Mobile Email Stats,” 2013 • 4
eConsultancy, “Email Marketing Industry Census,” 2012
5
BlueHornet “Consumer Views of Email Marketing,” 2012 • 6
Litmus, ”Email Analytics” Jan 2013 • 7
eDialog, “The future of Mobile Messaging,” 2011
Top5ThingsMarketersShouldKnow
1. Mobile email will account for 15 to 65% of email opens, depending
on your target audience, product and email type.3
2. 48% of marketers don’t know what percentage of their email
is read via mobile devices.4
3. If an email does not display correctly, 69.7% will delete it immediately.5
4. 42% of email is now opened on a mobile device, which is expected
to rise to more than half in 2013.1
5. 80% of consumers find reading marketing emails on mobile devices
less easy than on a PC.7
4. MOBILEOPTIMIZATION?
ThinkPlatform
While you cannot design independently for every device, you can start by designing with different
platforms in mind. For instance, a desktop user probably has more time than someone reading an
email on a smartphone.
ShowingWhat'sRelevantandHidingtheRest
EnsuresOptimalDisplayAcrossAllDevices
Sales of smartphones and tablets have already exceeded desktop purchases. And by 2015, it’s
predicted mobile devices will generate four times the sales of PCs and laptops (1.7B vs. 400M).8
Plus, time spent consuming media on mobile devices is growing 14 times faster than desktop viewing.9
It’s clear that the landscape has changed. Not only are consumers reading email on multiple devices,
they are reading them in multiple environments.
WHATIS
CONNECTwithyouraudience
Smartphone users are most likely to be thumbing through your email when they are on the go and
under a time crunch. Bringing the most relevant information to their fingertips will help provoke
action. Mobile optimization can do this by hiding the secondary information and displaying the
most relevant.
8
Kleiner Perkins Caufield & Byers , “2012 KPCB Internet Trends Year-End Update,” 2012
9
eMarketer, “Key Digital Trends for 2013,” 2012
Time Spent Reading Email: Mobile vs. Desktop
5. MOBILEOPTIMIZATION?
RESPONSIVESTRUCTURE
Responsive email design uses the same markup languages
that you’ve always used for your email design. It uses
CSS3 media queries to display different layouts of an email
depending on the size of the viewing screen. You can display
or hide elements for a true mobile experience.
SCALABLELAYOUT
This is the simplest, yet most effective way to approach
mobile optimization development. A scalable layout starts
early in the design process. It is readable and clickable no
matter which size environment it is in. It is a single design with
only one HTML version.
FLUIDCONTAINER
This layout approach will automatically adapt to the width of
the screen the email is being viewed on. It relies on no media
query. Similar to scalable design, it will wrap copy length to
the appropriate width of the screen.
ChoosetheRightApproachforYour
ConsumerandYourBusiness
It would be simpler if there was just one answer for optimizing your email campaigns for mobile
devices. There are three principle ways to code your emails so they play friendly with mobile devices:
Responsive Structure, Scalable Layout and Fluid Container. All have benefits and tradeoffs when it
comes to user experience and coding complexity.
Here’s a quick introduction to each approach:
Unfortunately, one option won’t work across all email campaigns, but it is possible to use techniques
from all three options. The trick is to find out what works for you. In the case studies that follow, you
learn from the approaches that StrongMail’s strategists have implemented at major brands.
Typesof
6. IHGOPTIMIZING
THEOBJECTIVE:
Develop a platform friendly template that not only zeroes in on the most
relevant information displayed on a smartphone, but has the flexibility to
use the same design for multiple messages and brands.
DevelopDesign StrategyCode Integrate
Click-ThroughRATE
114.2%
DisengagementRATE
14.28%
8. SCRIPPSNETWORKsOptimizing
TheObjective:
Scripps Networks tasked StrongMail with mobile optimizing an email
campaign for The Travel Network. The end product was a success,
as we were able to optimally adjust and/or hide content within a
one-column layout that’s easy on the eye and prioritizes the pertinent
information for the user.
DevelopDesign Code
Click-ThroughRATE
30%
10. StudentFlightsOptimizing
THEOBJECTIVE:
Increase sales by mobile optimizing Student Flights’ Travel Deals email.
Leverage all important elements in the email, across all devices, while
showcasing a clear call-to-action and informing busy students on the go.
CODEDEVELOP Integrate
Click-ThroughRATE
35%
12. HowWellDidYouDo?
If you checked all of the boxes above, you are well on your way to taking advantage of mobile
optimized email. However, if you missed a few boxes or have questions about getting started,
you don’t want to wait too long before getting on the right path.
As mobile viewing of email eclipses the desktop later this year, you (and parts of your template)
don’t want to be left in the dark. At StrongMail, we helped all of the brands above take their
marketing to the next level with mobile optimized email. Our strategists understand the latest
technologies and techniques that can provide the best experience for your customers across
devices of various shapes and sizes. Talk to us today to find out how we can help you as well.
AreYourEmailsMobileReady?
With smartphones and tablets on the rise, it is safe to assume that a large portion of your
customers are already viewing your email campaigns via mobile devices. If you cannot check
off all these statements as “true” you may want to consider revisiting your mobile design.
ChecklistMOBILE
oo You provide your customers
with the most relevant clickable
content in a mobile environment.
oo Your email width is less than
the screen width of the mobile
device it’s being displayed on.
oo Your font is at least 13px for
text and 25px for headlines.
oo You have touch-friendly buttons
- a minimum of 29x44px
(with 10px padding).
oo Your email campaign looks
good on both IOS and Android.