A 60 minutes webinar, where we will talk about various aspects that should be looked into while preparing a social budget for your business. You’ll learn about: - How much should you be spending on your social media marketing? - The importance of performing a Social Media Audit before finalizing anything concerning budget - The effect of creativity on ROI, and much more Watch the complete webinar here - https://www.youtube.com/watch?v=Vhw4AVLRCrQ

1. Webinar:
How Much Should You Be Spending On
Social Media Marketing?

2. Join us on Twitter using #BrewTalk

4. Agenda
● Measuring the success of past campaigns and Social Media presence Audit.
● What amount of Gross Revenue to spend on Marketing
● % of the marketing Budget to be allocated to Social Media
● Defining the Target Audience
● Choosing Social Media Channels and the channels that allow advertisements
● The effect of creativity on the ROI & Cost
● Video content vs Static image content marketing
● Additional costs for Advertisement expenditure
● Things to keep in for a more informed Budgeting process

5. Objective
A clearer vision of all the peripherals while budgeting for social
media marketing and being sure that all dollars spent on social
media marketing are used wisely.

6. Social Media Audit
What is a Social Media Audit?
We perform a Social Audit to analyze and
review the three main factors of our social
media marketing:
● Which strategies are working and giving
us optimum results
● Which strategies are not working and are
repeatedly failing to give good returns
● What can be done to achieve better
results on our chosen social media
platforms

7. What amount of Gross Revenue is being spent on Marketing
SOURCE: www.webstrategiesinc.com

8. % of the Budget allocation to Social Media
SOURCE: www.webstrategiesinc.com

9. Defining our Target Audience

10. Choosing Social Media Channels
Twitter
If our business is fast-paced and ever-changing
Facebook
Facebook is the largest social platform in the world
Pinterest
A highly underrated platform, Pinterest is a visual-
based social network
Instagram
Like Pinterest, Instagram is a graphics-heavy social
network
YouTube
Offering video-based content

11. Which Social Media Channels Allow Advertising?
● Facebook (the most popular) – 2.2 Billion Users
● Facebook Messenger – 1.3 Billion Users
● YouTube (video) – 1.5 Billion
● Instagram (creative images) – 813 Million
● LinkedIn (great for B2B) – 260 Million
● Snapchat (young audience) – 255 Million
● Twitter (in-the-moment advertising) – 330 Million
● Pinterest (smaller audience) – 200 Million
● Yelp (expensive) – 100 Million

12. The Effect of Creativity on ROI & Cost
● More time, energy, and money invested to
add creativity to advertising
● Creativity Pays off in the Long Run as well as
the Short Run
● Good quality content has the potential of
reaching more customers at a lower cost per
interaction
● Social media channels are likely to pick up
on advertisers who produce quality content

13. Video Content vs Static Image Content
According to a test done by www.socialmediatoday.com on Facebook Ad Format
Comparison:

14. Additional Costs for Advertising Expenditure
SOURCE: www.devumi.com
Below is a rough estimate of how
much to budget for each of the
various activities involved in Social
Media Advertising:
Strategy: 10%
Project Management: 5%
Design, Graphics, Videography,
Visuals 30%
Ad Spend 40%
Copywriting 10%
Tracking Results 5%

15. Things to keep in mind for a more informed Budgeting
process
● Timing & Duration
● Risk tolerance
● Competitive pressure
● Data & Analysis requirements
● Target audience behaviors
● Analytics tools & methodology
● Visitor acquisition costs
● staffing and training
● Testing & optimization

16. “We don’t have a choice on whether we do
social media, the question is how well we do it.”
– Erik Qualman (@equalman)

17. Social Media Marketing Platform For You