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How Much Should Digital Development Cost?
Three different vendors give you three different costs for the same project. Why? Do you get what you pay for? It's not
always that simple.
This panel is a unique gathering of perspectives from both sides of the table. Learn how to compare apples to
watermelons with the head of digital production at a major agency, a premium development shop CTO, a financial advisor
for startups, and an interactive development broker.
If you're an agency, come learn how to better vet your vendors. If you're a vendor, come learn how to set expectations
with both your developers and your clients, and win more pitches.
• How do I weigh competing bids against each other?
• How much should my project cost, really?
• How can I more effectively create (or respond to) RFPs to get better results?
Panelists:
Ryan Ritchie
Director of Operations
Open Bar Interactive / Hamagami Carroll
Kevin Cogill
CTO & Consultant
Dot Squirrels
SXSW 2015 Speaker
Frank Mastronuzzi
CFO & Financial Advisor
XCelerate Financial
Danielle Kugell
Premium Development Broker
Digital Handiwork

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How Much Should Digital Development Cost?

  • 1. How Much Should Digital Development Cost? Three different vendors give you three different costs for the same project. Why? Do you get what you pay for? It's not always that simple. This panel is a unique gathering of perspectives from both sides of the table. Learn how to compare apples to watermelons with the head of digital production at a major agency, a premium development shop CTO, a financial advisor for startups, and an interactive development broker. If you're an agency, come learn how to better vet your vendors. If you're a vendor, come learn how to set expectations with both your developers and your clients, and win more pitches. • How do I weigh competing bids against each other? • How much should my project cost, really? • How can I more effectively create (or respond to) RFPs to get better results? Panelists: Ryan Ritchie Director of Operations Open Bar Interactive / Hamagami Carroll Kevin Cogill CTO & Consultant Dot Squirrels SXSW 2015 Speaker Frank Mastronuzzi CFO & Financial Advisor XCelerate Financial Danielle Kugell