Workshop for the Collective Global Accelerator. Best practice and principles for Funding Success and Business Development strategies, for successful growth.

1. Investment readiness + B2B connections
By
João Bocas

2. Funding sources for your start
up
personal savings….if any ?
family and friends
crowdfunding

3. Funding sources for your start
up…..continue
angel investors
venture capital – VC's
bank loans
small business administration ( SBA ) loans
Source : https://thetechpanda.com/2013/06/21/seven-types-of-funding-sources-for-your-
startup/

4. How to Value Your Company
option 1- decide how much money you want to raise
option 2 - how much equity you want to give away
option 3 - compare similar companies

6. Valuation Do’s
always talk about pre-money valuation
prepare 2 versions of your pitch deck
model equity dilution before talking to investors

7. Build your team and get
investment ready
founder agreements, vesting schedules and IP protection

10. Consider this your teaser slide that
showcases your company's mission
and vision through a killer statement. This is
your 15-second compelling elevator pitch.
Make it MEMORABLE.

12. Convince your viewer that the market opportunity
is large and attainable.
Provide the dollar value of your Total Available
Market (TAM), Serviceable Available Market (SAM)
and Serviceable Obtainable Market (SOM). Find
more info on this by clicking this page.
Key statistics work well here.

14. This is one of the most important slides to focus on in
order to build credibility. This slide should include:
This slide can also include Board Members and Advisors
in order to increase the credibility of your overall team.
Pictures of key team members
Name and title of key team members
Significant accomplishment for each person that
identifies key strengths and experience

16. What key marketing channels will you use?
What early successes have you had and what
channels have worked?
What are your preliminary customer acquisition
costs per customer?
What PRwill you be employing?
What early press or buzz have you gotten?

17. This slide is more about what you have done so far and not
what you plan on doing. Showing traction is important here.
total revenue, ARR, MRR, profits
CAC, LTV and Margin (unit economics)
no. customers and partners signed up
forecasting for 1-3 years to demonstrate your ambition
and growth plans. Don't be unrealistic.

19. Prepare two versions of your slide deck - one with
financials and fundraising details and one without so
you can send out teasers to a wide set of people,
and only give out your financials to a small set.
Never list these three things in the same sentence:
amount raising, valuation, and %equity offered
unless you've actually built your cap table and used a
tool to model your actual equity dilution.
Always talk about pre-money valuation rather than
post-money valuation.

20. SparkUp- campaign tool to reach out to your
network in an efficient and effective way
SeedLegals- useful for companies to sign up
(it’'s free!) to get investment ready with
tutorials, equity modelling, founder
agreements, and more.
Canva.com - a design tool to help create
professional looking decks without hiring a
designer

21. work hard….break ( hard ) & often

22. the best way to find the right connections is…

23. excellent for industry research
excellent for B2B connections
( P2P – people to people )

24. how to make the most out of it….
be focused
be personal
Make a human connection, common interest
NO hard sell
be you, genuine …. authentic… people feel it

25. Serial Entrepreneur & Top 100 Global Digital Health Influencer
Connect with me….I am human
https://twitter.com/WearablesExpert
e-mail me: joao@digitalsalutem.com
www.linkedin.com/in/thewearablesexpert