Treeveo is a web-based project management execution platform focused on improving strategy execution through simplicity and effective task management. The company's business model targets end-users and channel partners, offering a subscription model while addressing challenges faced by organizations in executing their plans. With a potential market estimated at €7 billion, Treeveo aims to capitalize on the growing demand for streamlined project management solutions.

1. “It’s not your plan… it’s your execution”
Presentation Pitch Deck: May 2015

2. 2
Who are you?
Treeveo is a web-based project management execution platform

3. 3
Why is this problem important?
Executing strategy is hard
100% 14%
Doing it
right
Source: Financial Times
All companies

4. 4Companies have big plans

5. 5Currently done like this (excel)

6. 6Or this… (complex)

7. 7Or like this…

8. 8How do we successfully build something this?

9. 9Solution: break it down into small pieces

10. 10
So…what makes you different?
Treeveo is simple and sexy

11. Who else is in this space?
11
Treeveo bridging the gap between traditional project management
and light task management
Management
Project
responsible
Middle
management
Project
Participants
CEO
Too Complex
Only tasks
Not shareable
Bridging the gap
Secretary

12. 12
So…what makes you different?
Simplicity at the bottom of the organization
Only 3 values
asked:
CEO
Secretary

13. 13
So…what makes you different?
Reporting at the top of the organization
Reporting as
needed
CEO
Secretary

14. How do you make money with Treeveo?
14
3-channel business model
End-Users
Channel
Partners
Direct
B2B Web • €25/user/month
• Tailor made
environments
• Knowledge
management
• White label
• €25/user/month
• Tailor-made environments
• Knowledge management
• €25/user/month

15. So who do you sell to?
15
Examples of Treeveo projects
Launching a new
Business Unit
Process:, Treeveo assisted in a 1-hour
workshop. Project driven by business
development manager. Execution structure
with revenue generating initiatives
developed by organization.
$150M to be realized
• 25+ project members, usually with geographical distance
• Clear KPI goal in realization of project
• Large corporations, project driven by KPI responsible or project manager
• Success in cost-reduction projects
Client
Characteristics
“Double The Revenue”
Process: Treeveo took part in a 3-day workshop
to discover new revenue initiatives. The result
was a common agreed upon revenue execution
roadmap with initiatives that would bring
additional revenue.
>20M€ identified
“Treeveo's innovative software and processes
helped us identify initiatives to significantly grow
our top-line - and created a common framework
for an international team to work together on
realizing this uncovered potential.”
-Sales Director EMEA Channels Services at
Fortune 500. -
Cost Reduction
Process:, Treeveo supported in defining the
initial high-level cost-reduction areas. These
we subsequently delegated to those
responsible in an organization and further
cascaded into the organization. Project driven
by controller from Canon organization
>€1M (ROI 20x-50x)
“With the help of Treeveo's platform and support
we were able to identify and manage a cost-
reduction program that resulted in positive
impact in our P&L.”
-MD Iberia Fortune 500
“We chose Treeveo because we want to
concentrate on strategy execution and don’t
waste time in number crunching and
reporting. The simplicity of Treeveo is the key
factor for us. “ – Ralf Aschenbeck Business
Development Manager Fortune 500 Germany

16. Who else is doing this?
16
The Consultant
Old School
Direct Competitors
Project & Task
Management
(SaaS)

17. So Who’s involved?
17
Treeveo Team
• MBA from IESE Business School
• 4 years in corporate strategy
• Fluent in 5 languages
• Been involved with starting 2 NGO’s
• Msc in Electrical Engineering
• 4 years experience in developing software for banks
and startups
• Fluent in 3 languages
• Frequent traveler
Jeroen Kemperman Paulo Martins
Reyndert Coppelmans
Background: Msc International
Business. Founded a startup.
Experience in business development
and management consulting.
Focus: Sales
Chief Deal Maker
Adam Highfill
Background: Msc International
Finance (University of
Florida/ESADE). Consulting, and
2 year of NGO experience.
Focus: Marketing
Engagement Executioner
Co-Founder/CEO Co-Founder/CTO
Guillermo Rodriguez
Background: Msc Telecom
Engineering from Universitat
Politècnica de Catalunya. Treeveo
Employee #1. Back-end specialist.
Focus: Back-end development
Indy full stack developer

18. Who supports you?
18
Advisors and investors
Helena Torras
Advisor
Background: CEO Abiquo, board
member/investor at Ducksboard and Marfeel.
Consultant. ESADE MBA.
Focus: Start-up process/Business model
Blair Maclaren
Advisor
Background: Partner at Active Venture
Partners, Corporate law, board member at
Restalo and Whisby. ESADE MBA.
Focus: Investments/Business model
Alexander Wouterse
Investor
Background: 25 years
management consulting
experience as Partner at
Bain & Company. Currently
private investor and
turn-around consultant
Aftershare: Risto Mejide & Marc Ros
Investors
Background: Aftershare.tv has been active
in media and communications for over 10
years reaching thousands of people with
corporate messaging, commercials and TV
shows.
Juan Marcos
Investor
Background: Launched
Autodesk in Spain,
strategy consulting.
Several early-stage
investments
Martin van der Mooren
Investor
Background: Founder/
CEO More group. 30+
years experience in
industry and sales.
101 Startups: Jordi Priu
Investor
Background:
Fund specialized in Spanish
internet start-ups represented by Jordi Priu with investor
experience in over 10 start-ups: Redbooth, Brainsins, Cl3ver
and Setpay.

19. So what is your market?
19
Treeveo’s potential market estimated at €7BN, growing at 23%
Project / Portfolio
Management
~€1.6Bn / 12%
SaaS ~€21Bn / 25%
Management
Consulting
~€7Bn / 20%
~€7.4Bn / 23%
Sources (see appendix for detailed rationale):
Project / Portfolio Management - Research and Markets: http://www.researchandmarkets.com/research/j659zf/project_portfolio
SaaS - Forbes; http://www.zdnet.com/article/enterprise-software-spend-to-reach-620-billion-in-2015-forrester/
Management consulting - Kennedy research: http://www.consultancy.uk/consulting-industry/global-consulting-market

20. So what have you done so far?
20
Treeveo ready for scaling phase
• Initial prototype
• First project with
HP
• Wayra selection
• Pilot with Canon
Revenue ~€130K€10K
• Platform developed
• First full project with
Canon
• Established team
• Started Sales
Raising:
€200-300K
• Establish international sales
force
• Product expansion (API,
(DONE) android, iOS, template
marketplace)
• Launch inbound marketing
• Marketing: conferences,
whitepapers
€16K ~€610K
2013 2014 2015 2016
Signed:
3 Fortune 500
clients
Other clients
Raised 210K
from Angels /
debt
Product out of
beta

21. 21
Is this your execution roadmap?

22. 22
Or this?

23. “It’s not your plan…
it’s your execution”
23
jeroen@treeveo.com

24. Appendix
1. Detailed calculation: Treeveo’s market can be estimated at: €8Bn
24

25. Saas in Project Management
where normally Management
consultants or complex software
are employed
• Made-up out of several niches, taken
smallest niche (BI/inf management,
€6Bn), and largest (enterprise process
aps, €36Bn)
~€7.4Bn
• Total €215.6Bn
• 18.6% Strategy consulting
• Assumed 75%-90% of spend not
replaceable by Treeveo
So how big is your market?
25
Detailed calculation: Treeveo’s market can be estimated at: €7.4Bn
~€21Bn
~€7Bn
SaaS
Consulting
€6Bn €36Bn
€10Bn€4Bn
TREEVEO
$16.1Bn€3.7Bn
• €1.9BN in 2014
• Trend of companies switching from on
premise to SaaS solutions
• Adoption of PPM also due to increased
project complexity and new tools available
~€1.6Bn
Project /
Portfolio
Management €1Bn €2.3Bn
Sources (see appendix for detailed rationale):
Project / Portfolio Management - Research and Markets: http://www.researchandmarkets.com/research/j659zf/project_portfolio
SaaS - Forbes; http://www.zdnet.com/article/enterprise-software-spend-to-reach-620-billion-in-2015-forrester/
Management consulting - Kennedy research: http://www.consultancy.uk/consulting-industry/global-consulting-market