How many colors are there in the rainbow? Who are our relatives? Which plants are weeds? It may come as a surprise that not every culture organizes the world around it in the same way. For instance, our culture identifies seven basic colors (with acronym ROY G BIV—red, orange, yellow, green, blue, indigo, violet). However, some cultures have terms for just two colors: white and black (light and dark). Some may only have three colors: black, white and red, or even colors based on "wet" and "dry." (Conklin, 1955). Many languages do not have separate terms for blue and green. Similarly, we may consider our cousins on our mother's side and our father's side as relatives. But in some cultures, only those cousins through our father are in our kin group (patrilineal), or in some societies, only those cousins in our mother's side (matrilineal). In some systems, you would refer to both your mother and the mother's sister with the same term. In other systems, your father and his brothers share the same term. (O'Neil, 2014). Ethnosemantics is the study of the ways we humans organize the world, and the words we use to identify those classifications. One way to find out how a given culture organizes the world is through determining semantic domains. A semantic domain is a set of words with related meanings. These sets of words show the organization of how the speaker views the world. Think About This … The table below illustrates the semantic domain of an American fly fisherman. The terms illustrate the categories the fisherman carries in his or her mind. A fisherman from another culture might have a different way of organizing the concepts that make up the activity. Constructing a semantic domain chart helps the researcher to learn the categories of the culture being studied, as well as the native terms. The charts help give order to vocabulary and show the researcher the underlying classifications as the native informant sees them. Table 4.1 Semantic Domain of a American Fly Fisherman What are the basic categories that this fisherman carries in his or her mind? How might the categories be different for a commercial deep-sea fisherman or one that dives for abalone in the ocean? To what extent is this diagram an emic representation for the culture of fly fishing? Imagine that an alien from Mars arrives at your desk wanting to know about your work, or perhaps about a hobby you have. How would you describe to the alien what you do? What words would you list? What categories would you distinguish? What would your semantic chart look like? Media and low self-esteem. People all over the world use the media every day. whether it's using a phone or watching T.V, media is a way to communicate. However, media also plays a big role on body image and how women perceive themselves. Many ladies worry about how they look, 'Am I too fat? Too skinny? Am I ugly or pretty? So, low self-esteem being as a result of negative body image. Unfortunately, this problem has be ...

1. How many colors are there in the rainbow? Who are our
relatives? Which plants are weeds? It may come as a surprise
that not every culture organizes the world around it in the same
way. For instance, our culture identifies seven basic colors
(with acronym ROY G BIV—red, orange, yellow, green, blue,
indigo, violet). However, some cultures have terms for just two
colors: white and black (light and dark). Some may only have
three colors: black, white and red, or even colors based on
"wet" and "dry." (Conklin, 1955). Many languages do not have
separate terms for blue and green.
Similarly, we may consider our cousins on our mother's side and
our father's side as relatives. But in some cultures, only those
cousins through our father are in our kin group (patrilineal), or
in some societies, only those cousins in our mother's side
(matrilineal). In some systems, you would refer to both your
mother and the mother's sister with the same term. In other
systems, your father and his brothers share the same term.
(O'Neil, 2014).
Ethnosemantics is the study of the ways we humans organize the
world, and the words we use to identify those classifications.
One way to find out how a given culture organizes the world is
through determining semantic domains. A semantic domain is a
set of words with related meanings. These sets of words show
the organization of how the speaker views the world.
Think About This …
The table below illustrates the semantic domain of an American
fly fisherman. The terms illustrate the categories the fisherman
carries in his or her mind. A fisherman from another culture
might have a different way of organizing the concepts that make
up the activity. Constructing a semantic domain chart helps the
researcher to learn the categories of the culture being studied,
as well as the native terms. The charts help give order to
vocabulary and show the researcher the underlying
classifications as the native informant sees them.

2. Table 4.1
Semantic Domain of a American Fly Fisherman
What are the basic categories that this fisherman carries in his
or her mind? How might the categories be different for a
commercial deep-sea fisherman or one that dives for abalone in
the ocean? To what extent is this diagram an emic
representation for the culture of fly fishing?
Imagine that an alien from Mars arrives at your desk wanting to
know about your work, or perhaps about a hobby you have. How
would you describe to the alien what you do? What words
would you list? What categories would you distinguish? What
would your semantic chart look like?
Media and low self-esteem.
People all over the world use the media every day. whether
it's using a phone or watching T.V, media is a way to
communicate. However, media also plays a big role on body
image and how women perceive themselves. Many ladies worry
about how they look, 'Am I too fat? Too skinny? Am I ugly or
pretty? So, low self-esteem being as a result of negative body
image. Unfortunately, this problem has been grown these days.
However, there's now an effective solution which encourages
the companies and advertisers to send healthy media messages
regarding body size and shape.
Most women want to have bodies shaped in a similar manner as
models on the magazines' covers or Instagram and want to do
whatever it takes to get there. It appears clearly that women
who have low self-esteem concerning what they see on the
media. Like the models on covers of magazines always have
tendency of comparing themselves ith the models based on the
information the women have on themselves. To illustrate, they
often feel separated and distant from their bodies as it belongs
to someone else. Also, they don't see anything positive or even

3. natural about their bodies' shapes and sizes. The media always
gives an impression to the audience that the individual pictures
posted on the media are the ideal features of the women and
therefore should be emulated by other women.
To solve this problem, we have to encourage companies and
advertisers to send healthy media messages regarding body's
size and shape. The goal of these messages is to promote
healthy stress management, increasing self-esteem and
confidence in expressing one's needs, reducing perfectionism
and connecting self-esteem to factors other than weight and
appearance. The companies must create programs to improve
media's message about size ,weight and beauty. Furthermore,
they need to support their messages by bringing students,
educators, health professionals, eating disorders suffers and
consumer together to send the messages. They need to take time
to express concerns about advertisement that send negative body
images.
In short, media needs to regulate the perspective it has
concerning the self-esteem and the fashion trends. This media
influence on the lives of women should be controlled since the
impact are effect a lot of women. There should be education on
media information and would like to imitate the traits of the
personalities on the media.