How to optimize your business for apple maps state of search 2013 - andrew shotland

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My latest Apple Maps optimization presentation - updated for iOS7 - from DFWSEM.org's State of Search 2013 Conference

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How to optimize your business for apple maps state of search 2013 - andrew shotland

  1. 1. How To Optimize Your Business for Apple Maps Andrew Shotland Enterprise SEO Consulting for Companies With Screwed-Up Websites LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  2. 2. Think Apple Maps Suck? LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  3. 3. * * As of June 2013 Source: http://www.theverge.com/ 2013/6/10/4415258/apple -announces-600-millionios-devices-sold LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  4. 4. 1,000,000,000 iOS Devices by 2015 http://www.asymco.com/2012/09/17/projecting-ios-devices-through-itunes-account-growth/ LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  5. 5. 38 Million U.S. Apple Maps Users… …Not Including iPhone 5s/5c, iOS 7, iPad, iPod, Mac & Xmas Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/ LOCAL SEO GUIDE.com
  6. 6. Top 5 Client OS’s 9/12 1. Windows 2. iOS 3. Macintosh 4. Android 5. iOS 6 2/13 1. Windows 2. iOS 3. iOS 6 4. Macintosh 5. Android 11/13 1. Windows 2. iOS 6 & 7 3. Android 4. Macintosh iOS 6 + 7 Devices = 94% of all iOS visits Source: Google Analytics, Average for 50MM Visits, Sep 2012 v. Feb 2013 v. November 2013 LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  7. 7. Default Map for Every iOS Location App LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  8. 8. Ribs Anyone? LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  9. 9. Default Biz Profile View LOCAL SEO GUIDE.com
  10. 10. Reviews & Check-Ins LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  11. 11. Yelp Deals LOCAL SEO GUIDE.com
  12. 12. Photos LOCAL SEO GUIDE.com
  13. 13. Slideshow LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  14. 14. No Pics LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  15. 15. 1,000 Bad Words LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  16. 16. Business Lost? LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  17. 17. Report a Problem From Map LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  18. 18. Report a Problem From Listing LOCAL SEO GUIDE.com
  19. 19. Update Data LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  20. 20. Move Pin LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  21. 21. Missing or Incorrect Listing? • Report Problem x1,000 • Move Pins x1,000 • Submit/Update Correct Info to Data Providers • 90 – 120 Days to Fix (If you’re lucky) LOCAL SEO GUIDE.com
  22. 22. Apple Maps US Data Providers Business Listings http://www.neustarlocaleze.biz/directory/index.aspx http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places Reviews & Photos https://biz.yelp.com/ LOCAL SEO GUIDE.com @localseoguide + Andrew Shotland
  23. 23. Totally Screwed Up Listing? LOCAL SEO GUIDE.com
  24. 24. LOCAL SEO GUIDE.com http://applemapsmarketing.com/2012/10/how-to-add-your-businesslisting-to-apple-maps/ @localseoguide + Andrew Shotland

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