The document discusses how in-memory computing simplifies IT operations to help businesses compete in real time by streamlining technology architectures, enhancing data processing speeds, and supporting easier application development. It outlines six key areas of simplification including user experience, application setup, and data management, showcasing how organizations can engage more effectively with data insights. Ultimately, in-memory solutions aim to reduce operational costs and enhance innovation, enabling businesses to adapt swiftly to changes.

1. How In-Memory
Computing Drives
IT Simplification
Six Simplification Drivers for Tackling Real-Time Competition

2. Tackle real-time
challenges
with ease
Business used to be simpler – there were fewer technologies to
support, less data to make sense of, and a clearer understanding of
how customers wanted to engage the business. Not anymore. Today,
many organizations must drive results in real time, getting data in the
hands of those who need it when they need it, and they must expertly
understand how to help customers at every touchpoint.
In-memory technology is at the heart of aligning lines of business and
radically simplifying the technology ecosystem so that it’s easier to
focus on what really matters: unlocking data insights for profitable
results. We’ll explore six ways in-memory technology can reduce
IT complexity.
• Get Simpler. Dramatically simplify complex and expensive
IT architectures.
• Get Faster. Process massive amounts of data and delivery
information at unprecedented speeds.
• Get Smarter. Rethink and re-envision new ways and applications
to run the business.
40% of executives worry that their
organizations will not keep pace with
technology changes and will lose their
competitive edge.1
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McKinsey study, 2013
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3. 1. Simplified user
experience
In-memory technology focuses on empowering core lines of
business with the data insights they need to increase efficiency
and maximize cross-team collaborations. The ability to store and
analyze data doesn’t have to weigh down data analysts and IT.
In-memory technology reduces cost of ownership and empowers
the organization with simple, easy-to-use experiences across devices:
• Data reports and dashboards can be customized by role and
even persona for each line of business.
• Sophisticated data segmentation ensures only relevant data
is analyzed while accommodating individual preferences for
data review and retrieval.
• Collaboration tools enable users to share data insights and
anticipated issues with teams in real time.
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4. 2. Simplified
application
development
A sound in-memory platform helps create dimensional views and
hierarchies over groups of data for faster access and trend spotting.
In fact, these platforms can reduce development time and complexity
with built-in business rules, so complex calculations and analysis can
occur without coding or moving the data to the application.
In-Memory
Platform
Information
Modeler
Database
Development
and Data
Provisioning
Administration
Monitoring
Security
Application
Developer
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5. 3. Simplified
setup
Cloud, mobile, social media, and Big Data – these disruptive
technologies offer significant potential to drive business innovation,
but they can also be additional burdens to IT capabilities. Luckily,
advancements in in-memory solutions offer the flexibility to absorb
some of these complexities and help businesses scale as needed.
In-memory solutions have public, private, or hybrid approaches to
ensure a modernized and agile data program can be created without
sacrificing unique security and compliance requirements. In fact,
some platforms can be up and running in just two weeks. Look for
platforms that offer:
• Proven implementation timelines and project support
• Preconfigured hardware and software setup
• Consultation period to align data center standards with
implementation settings
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6. 4. Simplified
landscape
Check out how organizations of all sizes are getting results from
integrating data types, data operations, and application processing
within a single in-memory platform. Each business reports
eliminating data redundancy and enhancing data quality.
Company Industry Objective Results
ConAgra
Foods
Food and
beverage
Improve end-to-end
financial closing and
forecasting
Three-day improvement
for month-end forecasting
cycle.
NCT Health
care
Customize cancer
therapy by integrating
150K data sets with
3.6M data points.
Real-time visibility into
current and upcoming
clinical trials to match
patients for participation
based on profile and
treatment needs.
NBA Professional
sports
Engage with 380
million basketball
fans using 65 years of
statistical data.
Fans spend double the time
on NBA.com, with up to
20K concurrent queries for
more stats-driven content.
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7. 5. Simplified
processing and
operations
Now is the time to accelerate business potential, not slow it down.
To achieve tangible results in the real-time age, businesses must
accelerate how they acquire, analyze, and act on insights by applying
those insights continuously through people and processes.
In-memory platforms allow real-time decision making to thrive
with no data preparation, data movement, or integration:
• Data replication is unnecessary for operational reporting
(no ODS)
• A single data source removes data duplication between
aggregates and materialized views
• Data transformations and post processing for ad hoc analytics
are abolished
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8. 6. Simplified
data footprint
Having a multitude of data redundancies and customizations per
application can cripple IT resources and innovation. That’s why
in-memory solutions were designed to deliver multidimensional
data on the fly, without copying or aggregating data.
With only one database table to update, data throughput is
extremely fast, and parallelizations can be applied without
limiting data dependencies. Costly adaptations and extensions
must be applied only once.
Data Model
Current
Redundant, siloed instances of data.
Reduction of memory footprint by factor 2
Proposed
Single table that handles
and aggregates all data types.
MSEG (new)
Master data
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9. Become a
real-time
business,
simply
The only constant is change. But today’s leaders are working
toward ensuring their organizations a clear and secure path forward
to handle change with in-memory solutions, like SAP Business Suite
powered by SAP HANA.
In-memory computing will have a long-term, disruptive impact by
radically reducing the overall cost of ownership so you can run the
business, grow the business, and transform the business with fewer
resources and servers and optimized operations. What SAP offers
is more than a platform and more than speed – we offer the results
your business needs in real time.
Simpler
Footprint
Simpler Processing
and Operations
Simpler
Landscape
Simpler
Setup
Simpler Application
Development
Simpler User
Experience
Increased Innovation
IncreasedCostSavings
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10. Learn what
real-time
business
feels like
Click here for tips and case studies on how in-memory
technology is fostering real-time insights to drive results,
innovation, and lower IT costs.
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