2. A little bit of personal history
From the beginning of
my career I worked for the
multinational companies, which
recruited managers via agencies
3. And new step of career growth
outside the company
… started from interview
at recruitment agency
4. And after different experience
I felt myself what gets or
doesn’t get the candidate at
the recruitment agency
5. “Theatre begins with a hanger”…
And the “Company’s face” for TOP
manager becomes the agency
6. And how the agency will
handle the candidate,
Will influence future
positioning of the Company on
the labor market
7. Positioning is not materialistic
Marketing – it’s not battle of the
products, but the battle of
perceptions
Jack Trout
8. And what is the perception of the candidate?
If Company is able to hire
qualified recruiter, so it’s
successful Company where he
wants to build the career
9. And the candidates gets
the “full cycle” of service
Company and position brief
Confidentiality
Feedback
Career consulting
Follow up at all the interviews, external
onboarding
10. From my personal experience
When I came to Razgulay holding,
the consultant facilitated my meeting
with the business owner
11. But not all my experience was positive …
At another agency recruiter argued, what is the
market capacity of my Company’s product, which
I knew in a great detail
12. And it seemed that it is clear how to work …
But in some cases the results of
the agencies were strange …
13. Again the case from my experience
All Companies hope that their brief will
be delivered to the candidate …
Brief Agency Candidate
14. Sometimes I was surprised by the results
—Have you heard this
brief ?
—NO.
16. Let’s discover why
Recruiters are not focused on «sewing a
costume for your measures», but on selling
«pre-cut suit» from the stock
17. And it's not recruiter’s fault
This approach does not work
for TOP management search
18. And for the TOP manager search you need
Not the clothing store, but personal
tailor
19. There is something similar in the recruitment
Retainers — your
“personal tailor” in the
market of Executive Search
20. But what is the difference
with the ordinary recruiters?
Are the agencies with key
expertize — search of candidates
«from scratch» in accordance
with your order
Retainers
21. How it works?
During the search retainer acts nearly as a
member of the Company’s team and properly
communicates values and goals of the Company
So as retainer is temporary a member of
Company’s team, the chain «client-candidate»
becomes shorter
Wide coverage of target audience at labor market
22. But that’s not all
Retainer knows well the client, and so
can evaluate the personal chemistry
between «Client — candidate», that is not
possible with shallow approach
23. To make the world
better and became
retainer!
Understood it myself, as a candidate,
and as a client, I decided…
