Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to What I Learned When Building a Marketing Agency
Similar to What I Learned When Building a Marketing Agency (20)
Recently uploaded
Recently uploaded (20)
What I Learned When Building a Marketing Agency
- 1. What I Learned When Building a Marketing Agency Marketing — Lukáš Obdržálek, entrepreneur & marketer Building Agency
- 2. Introduction What I Learned When Building a Marketing AgencyMarketing Agency
- 3. I’m based in Prague, Czechia, Central Europe where I run a marketing agency focused on helping startups…
- 4. … but I often come to Hong Kong. I worked in Hong Kong & Shenzhen for 1.5 years and I have clients here and a good reason to come back.
- 5. Story What I Learned When Building a Marketing AgencyMarketing Agency
- 6. 1Beginnings What I Learned When Building a Marketing AgencyMarketing Agency
- 7. Photo © iDnes.cz As many people I started working during the high school. I worked in a kitchen of a French restaurant in Prague. I liked it but I knew that was not I wanted to do for the rest of my high school.
- 8. I learned to code and design website. Here is one of the first, a website of my Taekwon-Do sport club I made in 2006. Later on I worked in an e-commerce company focused on B2B.
- 9. 2 Let’s Start a Marketing Agency What I Learned When Building a Marketing AgencyMarketing Agency MARCH 2012 But I always wanted to do business. So I decided to open a marketing agency in the first year at my university.
- 10. A Co-founder What I Learned When Building a Marketing AgencyMarketing Agency With a friend.
- 11. When having a chat in sauna.
- 12. 3Starting Up What I Learned When Building a Marketing AgencyMarketing Agency MID 2012—MID 2014
- 13. Turning My Employer Into Our Client What I Learned When Building a Marketing AgencyMarketing Agency My employer became our 1st client - Our first project was redesigning their website - We thought out the concept + content and managed the agency delivering design + coding
- 15. Searching For More Clients What I Learned When Building a Marketing AgencyMarketing Agency - We needed another client - We had no business experiences - We had no valuable contacts - But we had friends starting up small businesses
- 16. Listening to The Market What I Learned When Building a Marketing AgencyMarketing Agency We found a demand for PPC campaigns and we’ve learned them.
- 17. 4Gaining Experience What I Learned When Building a Marketing AgencyMarketing Agency 2014—2016
- 18. Partnership With a Complementary Agency What I Learned When Building a Marketing AgencyMarketing Agency Helped us to gain more experience, references and contacts as well.
- 19. First Employee What I Learned When Building a Marketing AgencyMarketing Agency DEC 2014
- 20. Going To China What I Learned When Building a Marketing AgencyMarketing Agency MAY 2015 I’ve got an offer from a client to help on a project in China. I moved. Originally for 3 months, but after all for 1.5 years.
- 21. Enjoying Corporation Building Business What I Learned When Building a Marketing AgencyMarketing Agency ×
- 22. I flew a lot, this is just for first half of 2016
- 23. Going Back What I Learned When Building a Marketing AgencyMarketing Agency SEP 2016 Eventually I decided to move back to Prague and focus on my business 100 %.
- 24. 5Focus & Niche What I Learned When Building a Marketing AgencyMarketing Agency LATE 2016 It was very important for us to define our market and stick to it. We focus on working with startups and helping them with testing their ideas and grow eventually.
- 25. 6Growing Up What I Learned When Building a Marketing AgencyMarketing Agency ONGOING
- 26. The Difference Between 3 And 6 What I Learned When Building a Marketing AgencyMarketing Agency As the team grew, the work started to change. Thought we were still a small team when getting to 6 people, we needed to adopt the way we worked. Now we are 10 and I need to spend more time with…
- 27. People What I Learned When Building a Marketing AgencyMarketing Agency …listening to them, helping them, improving the way we work.
- 28. Balance What I Learned When Building a Marketing AgencyMarketing Agency I became more difficult to balance the time I spend with internal work, business development and the clients’ work.
- 29. 7Next Steps What I Learned When Building a Marketing AgencyMarketing Agency
- 30. Creating Culture What I Learned When Building a Marketing AgencyMarketing Agency I want my company to be based on a specific culture rather then a process or individuals…
- 31. Getting International What I Learned When Building a Marketing AgencyMarketing Agency We work for clients in Prague and Hong Kong but we want to get to the point where borders are no longer for our business.
- 32. Bringing New Ideas What I Learned When Building a Marketing AgencyMarketing Agency
- 33. Not Loosing Focus What I Learned When Building a Marketing AgencyMarketing Agency
- 34. Learnings What I Learned When Building a Marketing AgencyMarketing Agency
- 35. #1To start an agency business is not difficult. Growing it is. What I Learned When Building a Marketing AgencyMarketing Agency
- 36. #2Learn first, if you don’t have experience. You will be faster eventually. What I Learned When Building a Marketing AgencyMarketing Agency
- 37. #3Hard work is essencial. What I Learned When Building a Marketing AgencyMarketing Agency
- 38. #4There is a big difference between being a marketing expert running an agency and being an entrepreneur. What I Learned When Building a Marketing AgencyMarketing Agency
- 39. #5Being an entrepreneur is a way of living, not a job. What I Learned When Building a Marketing AgencyMarketing Agency
- 40. #6The best thing about it is that you learn fast and you try if fast. What I Learned When Building a Marketing AgencyMarketing Agency
- 41. #7Never give up. Really? What I Learned When Building a Marketing AgencyMarketing Agency
- 42. #8You can do anything, after all. What I Learned When Building a Marketing AgencyMarketing Agency
- 43. Learning From Others What I Learned When Building a Marketing AgencyMarketing Agency
- 44. David Ogilvy What I Learned When Building a Marketing AgencyMarketing Agency About Advertising
- 45. Claude Hopkins What I Learned When Building a Marketing AgencyMarketing Agency Scientific Advertising
- 46. Rolf Dobelli What I Learned When Building a Marketing AgencyMarketing Agency Art of Thinking Clearly
- 47. Gary Vaynerchuck What I Learned When Building a Marketing AgencyMarketing Agency
- 48. Josh Steimle What I Learned When Building a Marketing AgencyMarketing Agency
- 49. Client(s) What I Learned When Building a Marketing AgencyMarketing Agency
- 52. years on market 10people locations 25+