Job ads analyses according to AIDA with example of ad

1. Analyses of a Job Advertisement, According to AIDA
We have chosen this Advertisement of job by IBEX GLOBAL (A TRG Company)
AIDA stands for Attention, Interest, Desire, and Action
Attention
In the above, advertisement they didn’t get the proper attention of viewer. Without attention,
they (IBEX) can hardly persuade the competent person for the job. We can get attention in
many ways--a good way is to surprise them.
It’s better to grab the attention of the viewer, that will attract them towards you rather than
which scares them (as this may push them away) as normally the concept and reviews for the
call center jobs are not very positive.
Good Advertisers addresses the positive picture of the job to the viewers and it should begin
with:
 Do you have the potential to become an IBEX Global Superstar?

2. Interest
Once we have their attention, sustain that attention by getting the other person interested. But
in the advertisement they haven’t created the interest for the viewer, they haven’t mentioned
any interesting thing like:
 TRG is the Pakistan largest company in the industry of call center.
 We use it to drive engagement with Future and existing IBEX employee
Desire
The third stage is desire at this point you want the information (interest) viewer have about
your company to create a desire to be your employee. In this advertisement, the desire is not
created in a way it should be. Normally, call center job is considered as one of the toughest job
but it creates many opportunities as well.
In advertisement, the allowances that should be offered by the company should be mentioned
but not in details. If the organization, mentioned the allowances in the advertisement of the job
it will meet the viewer’s desire. As further, allowances will be:
 Medical insurance
 Transport
 Training and development
 Career progression
 Permanent employee status
 Over time
Then the viewer can recognize that they need this job and they have interacted and personally
to make an emotional connection with your organization.
Action
It is the magic stage, where an action should be taken on the desires and made the employee
agreed to your proposal.
In the above, advertisement the organization well define their action by making it as simple as
possible like, how to contact the company and where the CV should be submitted or how to
apply for this job.

3. SAMPLE
(A TRG Company)
 Medical insurance
 Transport Allowances
 Career progression
 Permanent employee status
 Deputation Allowance
We are hiring CUSTOMER SERVICE EXECTIVES
Doyouhaveitin
youtobecomean
IBEXGlobal
Superstar?
t
Pakistan Largest TRG co.
Because our doors are always
open for people like you.