Young women ages 15-19 are represented in the magazine. One story portrays them negatively by depicting stereotypical wild behavior when intoxicated. Another story suggests they are two-faced and bitchy. This challenges the dominant view of girls as sweet and innocent. The colors red, grey, and white were chosen as they are girly and will attract girls, with the bright red cover standing out. The magazine represents indie social groups through a festival page and natural photo styles not common in other music magazines.

1. Scarlet Wellings

2. In my magazine it represents white British women
between the ages of 15-19. The representation of them
is a particularly real representation of women in
today’s society.

3. Young women are represented negatively with the
story of ‘Heather’s Wild Nights Out’, they are
represented negatively because it relates to
stereotypical young women not being able to handle
their drink and being disorderly when intoxicated.

4. Young women could also be seen to be represented as
bitches in my magazine, when it comes to the double page
spread. On the double page spread the story is about how
one friend, who has recently become famous, is accused by
an ex best friend of stealing her music and passing it off as
her own. This is also creates the ideas of enemies as it is
claimed in the story that Megana, the new star already has
one enemy.

5. Dominant Ideology – The idea that teenagers are off
the rails and are wild is represented through ‘Heather’s
Wild Nights’. The dominant ideology that girls like
fashion is represented from the images included on
the contents page of two different pairs of shoes.

6. Emergent ideology, that girls are bitchy and are two-faced,
is represented in the story between Megana and Paris on
the double page spread. This challenges the dominant
ideology of girls and young women because they are
dominantly seen as individuals who are sweet and innocent
and not people to be two faced behind people’s backs.

7. The colours I have chosen to use in my magazine are red,
grey and white. I think that these colours will attract girls
and young women. The colours make it girly and the red as
the background of the front cover makes it bright and
stand out. The fact that there is a girl on the front cover and
the colour on the background is red means that a girl is
more likely to pick up the magazine rather than a boy.

8. My magazine is an indie magazine and is therefore is aimed
at the Indie social groups. In my magazine Indie social
groups are represented through the page that is dedicated
to festivals. I also think that the image of Paris used on the
contents page, in front of the trees represents Indie social
groups because it is a different type of photo and not a
photo found in many types of music magazines.