More Feeling, Less Metrics. That's what I concluded when I asked myself "What Does Your Next Content Audit Need?"
I've recently audited 130 blogs and 3500 posts and I concluded you need to personally audit your blog and your competitors blogs to get an emotional response - a feeling. That's the difference. You can't delegate or outsource that experience. You can't use a grading tool to give you a feeling.
Do we need more content? No.
Do we need more metrics? No.
We need MORE feeling. We need to add more humans and humanity back into the process of content creation.
Feelings can be warm and fuzzy or dank, damp and mean. Feelings evoke a reaction - good and bad. They can make us grow. They can make us shrink. That's the risk. Don't take the road of the middle ground. Don't look for average. Don't be numbed by numbers and algorithms.
Classroom Dialogue for CIU210
Talk on Piracy.
Talks about why piracy if rife, how it is done, and legal alternatives.
Talks about exclusivity and why its a bad thing
Att.: new name and contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
Classroom Dialogue for CIU210
Talk on Piracy.
Talks about why piracy if rife, how it is done, and legal alternatives.
Talks about exclusivity and why its a bad thing
Att.: new name and contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
Live from LinkedIn: The Secret Sauce to Marketing on LinkedInLinkedIn
They say you shouldn’t share your house recipes with the world, but why wouldn’t we? We WANT you to replicate our success!
This deck brings together the minds of LinkedIn Marketing’s content, demand generation and ad operations teams to reveal the tactics the LinkedIn team uses to see a higher ROI from our ads - and how you can too. Discover:
- How we define objectives for marketing on our platform
- How we balance organic and paid
- What we’ve learned about targeting, testing and optimizing campaigns
- Our approach to bidding and budget management
- How we built an always-on content strategy
It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...Sebastian Deterding
A core tenet of traditional play theories is that play is voluntary. This view has been troubled by recent empirical phenomena of "instrumental play" and "playbour": instances where play is mandatory, has serious consequences attached or is done as gainful labour, such as goldfarming. Similarly, people are increasingly using game design elements in non-game contexts like work to make them more playful and engaging. This talk suggests that the conceptual troubles of playbour and gamification can be resolved by focusing on autonomy as a psychological state: how much autonomy people experience informs whether they understand and a label an activity as "work(-like)" or "play(ful)". Drawing on a qualitative interview study with participants engaging in instrumental play, the talk will tease out how social and material features of gaming and work situations support and thwart autonomy experience and thus, their understanding as "work" or "play."
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Industry Presentation: Valuable Virality & Emotional Targetingdmg events Asia
In today’s frenetic, cluttered media landscape, brands that want success on social media
and memorability at the point of purchase need to create and distribute contagious
content that makes a deep emotional connection with their audience.
We’ll share our academic data driven approach to content creation and demonstrate
how creating deeper connection with consumer drive brand value and user engagement
both on and offline. We’ll describe how Emotional Targeting enhance programmatic
video advertising.
Speaker: Justin Lim, Senior Sales Manager - APAC, Unruly Media
Social Media presentation given to Door County Women in Business on April 28, 2011. See the talking points here: http://1designsource.blogspot.com/2011/04/social-media-presentation.html
Why is it so hard in 2023 to create a self-care regime that you love?
Mixing paper with digital gets messy. Journals, meditation tools & exercises, Then coaching newsletters, even podcasts & ebooks/courses. In time, we lapse due to complexity, expense or boredom. The search continues…
Card decks are an engaging, varied medium, but printed decks get heavy, bulky & expensive.
If your card decks were digital, you would have several advantages over physical card decks.
Firstly, you would not have to worry about losing or damaging any physical cards, which could save you money and time in the long run.
Secondly, you would have the ability to easily shuffle and randomize your cards, which can be more difficult with physical cards. This would make your card games more fair and balanced.
Thirdly, you could easily customize your digital card decks by adding or removing cards, changing the artwork or text, and more. This would allow you to create unique and personalized card games.
Lastly, you would have the ability to play your card games online with others, which would allow you to play with people from all over the world. This would open up new opportunities for playing card games and meeting new people who share your interests.
Overall, digital card decks would offer many benefits over physical card decks, including increased convenience, customization, and online gameplay options.
Card Deck Creators - Values for Creating A Digital Card Deck on DeckibleNick Kellet
Cards decks are on trend
Monetize THE
MobilE MOMENT
INSTANT download.
NEVER out of stock.
Deckible helps you monetize short attentions.
Customer’s
daily rituals
Statistics show we spend 4+ hours/day on our phones consuming books, videos, music, news, etc
Deckible helps you & your decks compete for mobile attention.
DIGITAL WELLNESS REVOLUTION
Card decks & wellness are both on trend.
Thrive inside the mobile consumer’s day.
Deckible’s is a rich tactile experience on iPhone/ Android.Phone or tablet.
Join Deckible Today.
Sell your Decks digitally.
Card Deck Lovers - Values for Uising Digital Card Decks on DeckibleNick Kellet
ONE Mindful WORKFLOW
Draw cards, journal or meditate for inner stillness. All in one app.
Let the cards inspire & guide your daily practice.
Wellness RITUALS
Support your self-care with 400+ “indy” card decks.
Decks for every moment: Affirmations, Tarot, Oracle, Purpose, Coaching Cards, Journal Prompts, Questions etc.
DIGITAL DECKs offer MORE
Deckible blends custom spreads & card sorts. Easy to shuffle, flip, collage & more.
Get motivated by prior readings / journal entries.
Works on & offline.
Instant download.
Start enjoying your decks on the go
with Deckible.
Card-Decks, Deckible & The Creative EconomyNick Kellet
Learn about the card-deck market place and why its time to take card-decks digital just like books, videos and music.
Are you a coach that uses a coaching deck?
Are you are tarot reader or a tarot deck creator?
There are so many types of cards decks and now you can have all the decks you love in your pocket.
What genre of card-decks do you use?
"TAROT + ORACLE",
"LOVE, DATING + RELATIONSHIPS",
"STRENGTHS, FEELINGS + VALUES",
"PROMPTS + QUESTIONS",
"IDEATION + CREATIVITY",
"COACHING CARDS",
"MINDFUL AFFIRMATIONS",
"THERAPY DECKS",
"BOOKS AS DECKS",
"FLASH CARDS",
"QUOTES + GREETINGS",
"HEALTH + FITNESS",
"TRAVEL + TOURISM",
"CHILDREN + KIDS",
"CULTURE, COMMUNITY + IDENTITY",
"GAMES, PUZZLES + HUMOR",
"ENTERPRISE + STRATEGY",
"BIRTH + DEATH",
"BRANDING + MARKETING",
"PHOTO OBJECTS/ PHOTO THERAPY",
"RICH MEDIA (MEDITATIONS)",
"CHECKLISTS, RECIPES + FORMULA",
"SELF-CARE / RITUALS"
Are you a creator on Etsy or an Artist? need help making money from your content? Deckible can help.
How we Snack on Information (how not to get forgotten/ lost in a self-service...Nick Kellet
Are you helping people remember you and your brands in their search for information?
Are you serving the self-serving consumer? Are you ignoring them?
Are you mindful of the buyers journey as they self-serve and self-educate on their journey to solving their problems.
Live from LinkedIn: The Secret Sauce to Marketing on LinkedInLinkedIn
They say you shouldn’t share your house recipes with the world, but why wouldn’t we? We WANT you to replicate our success!
This deck brings together the minds of LinkedIn Marketing’s content, demand generation and ad operations teams to reveal the tactics the LinkedIn team uses to see a higher ROI from our ads - and how you can too. Discover:
- How we define objectives for marketing on our platform
- How we balance organic and paid
- What we’ve learned about targeting, testing and optimizing campaigns
- Our approach to bidding and budget management
- How we built an always-on content strategy
It's the Autonomy, Stupid: Autonomy Experiences Between Playful Work and Work...Sebastian Deterding
A core tenet of traditional play theories is that play is voluntary. This view has been troubled by recent empirical phenomena of "instrumental play" and "playbour": instances where play is mandatory, has serious consequences attached or is done as gainful labour, such as goldfarming. Similarly, people are increasingly using game design elements in non-game contexts like work to make them more playful and engaging. This talk suggests that the conceptual troubles of playbour and gamification can be resolved by focusing on autonomy as a psychological state: how much autonomy people experience informs whether they understand and a label an activity as "work(-like)" or "play(ful)". Drawing on a qualitative interview study with participants engaging in instrumental play, the talk will tease out how social and material features of gaming and work situations support and thwart autonomy experience and thus, their understanding as "work" or "play."
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
As a leader, you spend a lot of your time making sure that your team is working well together. Here are the secrets that every manager should know to make your team successful.
Subscribe to our free 11-day email course on HOW TO BE A BETTER LEADER:
http://officevi.be/29Sx4bK
Read more on employee engagement on Officevibe blog:
https://www.officevibe.com/blog
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Industry Presentation: Valuable Virality & Emotional Targetingdmg events Asia
In today’s frenetic, cluttered media landscape, brands that want success on social media
and memorability at the point of purchase need to create and distribute contagious
content that makes a deep emotional connection with their audience.
We’ll share our academic data driven approach to content creation and demonstrate
how creating deeper connection with consumer drive brand value and user engagement
both on and offline. We’ll describe how Emotional Targeting enhance programmatic
video advertising.
Speaker: Justin Lim, Senior Sales Manager - APAC, Unruly Media
Social Media presentation given to Door County Women in Business on April 28, 2011. See the talking points here: http://1designsource.blogspot.com/2011/04/social-media-presentation.html
Why is it so hard in 2023 to create a self-care regime that you love?
Mixing paper with digital gets messy. Journals, meditation tools & exercises, Then coaching newsletters, even podcasts & ebooks/courses. In time, we lapse due to complexity, expense or boredom. The search continues…
Card decks are an engaging, varied medium, but printed decks get heavy, bulky & expensive.
If your card decks were digital, you would have several advantages over physical card decks.
Firstly, you would not have to worry about losing or damaging any physical cards, which could save you money and time in the long run.
Secondly, you would have the ability to easily shuffle and randomize your cards, which can be more difficult with physical cards. This would make your card games more fair and balanced.
Thirdly, you could easily customize your digital card decks by adding or removing cards, changing the artwork or text, and more. This would allow you to create unique and personalized card games.
Lastly, you would have the ability to play your card games online with others, which would allow you to play with people from all over the world. This would open up new opportunities for playing card games and meeting new people who share your interests.
Overall, digital card decks would offer many benefits over physical card decks, including increased convenience, customization, and online gameplay options.
Card Deck Creators - Values for Creating A Digital Card Deck on DeckibleNick Kellet
Cards decks are on trend
Monetize THE
MobilE MOMENT
INSTANT download.
NEVER out of stock.
Deckible helps you monetize short attentions.
Customer’s
daily rituals
Statistics show we spend 4+ hours/day on our phones consuming books, videos, music, news, etc
Deckible helps you & your decks compete for mobile attention.
DIGITAL WELLNESS REVOLUTION
Card decks & wellness are both on trend.
Thrive inside the mobile consumer’s day.
Deckible’s is a rich tactile experience on iPhone/ Android.Phone or tablet.
Join Deckible Today.
Sell your Decks digitally.
Card Deck Lovers - Values for Uising Digital Card Decks on DeckibleNick Kellet
ONE Mindful WORKFLOW
Draw cards, journal or meditate for inner stillness. All in one app.
Let the cards inspire & guide your daily practice.
Wellness RITUALS
Support your self-care with 400+ “indy” card decks.
Decks for every moment: Affirmations, Tarot, Oracle, Purpose, Coaching Cards, Journal Prompts, Questions etc.
DIGITAL DECKs offer MORE
Deckible blends custom spreads & card sorts. Easy to shuffle, flip, collage & more.
Get motivated by prior readings / journal entries.
Works on & offline.
Instant download.
Start enjoying your decks on the go
with Deckible.
Card-Decks, Deckible & The Creative EconomyNick Kellet
Learn about the card-deck market place and why its time to take card-decks digital just like books, videos and music.
Are you a coach that uses a coaching deck?
Are you are tarot reader or a tarot deck creator?
There are so many types of cards decks and now you can have all the decks you love in your pocket.
What genre of card-decks do you use?
"TAROT + ORACLE",
"LOVE, DATING + RELATIONSHIPS",
"STRENGTHS, FEELINGS + VALUES",
"PROMPTS + QUESTIONS",
"IDEATION + CREATIVITY",
"COACHING CARDS",
"MINDFUL AFFIRMATIONS",
"THERAPY DECKS",
"BOOKS AS DECKS",
"FLASH CARDS",
"QUOTES + GREETINGS",
"HEALTH + FITNESS",
"TRAVEL + TOURISM",
"CHILDREN + KIDS",
"CULTURE, COMMUNITY + IDENTITY",
"GAMES, PUZZLES + HUMOR",
"ENTERPRISE + STRATEGY",
"BIRTH + DEATH",
"BRANDING + MARKETING",
"PHOTO OBJECTS/ PHOTO THERAPY",
"RICH MEDIA (MEDITATIONS)",
"CHECKLISTS, RECIPES + FORMULA",
"SELF-CARE / RITUALS"
Are you a creator on Etsy or an Artist? need help making money from your content? Deckible can help.
How we Snack on Information (how not to get forgotten/ lost in a self-service...Nick Kellet
Are you helping people remember you and your brands in their search for information?
Are you serving the self-serving consumer? Are you ignoring them?
Are you mindful of the buyers journey as they self-serve and self-educate on their journey to solving their problems.
Lurkers Into Leads: 11 Hacks to Connect with the 99 Percent (The Silent Majo...Nick Kellet
Some might call it “talking to the shadow people” or “getting the lurkers to reveal themselves”
We're exploring the 1% Rule ( ie 1:9:90).
Learn what it takes to get the shadow people into the light – and into your sights, and how knowing this is a critical part of your content strategy and your success.
Lurker is a term who’s meaning has evolved.
No longer a “stalker”.
Lurking is internet for “Just looking”.
When people say “I’m just lurking” they are asking to be invited to the party.
Lurking has taken on a bigger role with the emergence of the self-service economy.
Social Media is a much used term.
Beneath the name the categories of tools have emerged and evolved. This deck explains how Social Media is two things and how these two things are both very similar AND very different.
Treat them the same at your peril.
Publish slides to instagram in 5 easy stepsNick Kellet
Authoring content for Instagram is not easy for many people.
It's easier to work with simple desktop tools like Keynote and PowerPoint and then easily publish this content for Instagram.
This is a five step recipe for authoring with ease.
Unlurk Me? Exploring the value of Lurkers & Lurking (in the looker centric se...Nick Kellet
UnLurk me?
Brands & Consumers Lurk, but what makes us unlurk?
There's an art to participation.
24 Social Laws to entice the 90% from the shadows
Brands & consumers have a new relationship.
Few consumers leverage their new powers in a self-service economy.
Few brands involve consumers in their brand story.
Self-serve has changed everything.
UnLurk Me explores both sides of the new economy where everyone creates, curates & consumes.
24 Social Laws explain how brands & consumers can benefit from a more productive exchange.
We all lurk, but the big question is what does it take to entice people out of the shadows.
This book explores the art of participation.
7 Big Cheese Marketing Secrets for People who Want to Master Digital Media Pl...Nick Kellet
I recently learned people weren't picking their media platforms wisely (or using them at all).
I knew people picked tools poorly, so I’m not sure why I was surprised.
These were people I’d assumed would know how to choose.
So then I realized, that’s the problem I’m experiencing with Listly.
If more people got media, more people would get Listly.
Hence the idea for this deck was born.
I’ve also found it valuable to recap + retell things you’ve already told.
Complex ideas get easier to tell as you seek out the perfect metaphor.
There’ no doubt media is complex + someone needs to make it simpler
50 Shades of Dark Social - Exploring the Dark Side of Digital MediaNick Kellet
Dark Social is an interesting concept.
I researched it here
http://list.ly/list/Xno-dark-social-research-into-the-digital-underbelly
I explore the dark side of digital.
Five Slideshare Truths: Part I (Lessons from Authoring 50 Decks & Earning 200...Nick Kellet
Are you a content master?
Do you commit to platforms and build a body of work.
I've been learning how to be a slideshare master.
I've learned these hard lessons
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. BACK STORY (THE HARD WORK)
Content AUDIT
130 Blogs, 3500 Posts
25 blog posts per blog Audited by
hand
Which types of Media are embedded in
blog posts
An Analysis
Content NETWORKS vs SOCIAL
NETWORKS
Copyright Boomylabs 2011-2013
Image Credit:
4. One Blog Audit Explained
MoRe InFo
http://www.slideshare.net/
nickkellet/content-trumps-whatcan-a-content-audit-of-22-topblogs-teach-you
%age of posts
including video
%age of posts
including docs
%age of posts
including audio
%age of posts
including graphics
tagged Listly
lists linking to
25 posts
%age of posts
including slides
%age of posts
including lists
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5. BIG LESSONS
CONTENT AUDITS ARE ABOUT FEELINGS
WE NEED NUMBERS, BUT YOU HAVE TO EXPERIENCE THE CONTENT
PLUGGING BLOGS INTO GRADING TOOLS IS CONVENIENT, BUT IT GIVES YOU A
FALSE SENSE OF CONFIDENCE
AUDITS ARE ABOUT BEING AWARE
UNCOVERING PATTERNS, THEMES & GAPS
EMBEDDED MEDIA IS RISING
FACEBOOK, TWITTER AND G+ NOW ARE EMBEDDABLE
SLIDES, VIDEOS, AUDIO, LISTS, GRAPHIC & DOCS ARE WIDELY USED IN BLOGS
NETWORKS : SOCIAL & CONTENT
CONTENT NETWORKS ARE UNIQUE, YOU NEED YOUR OWN FOLLOWING ON EACH
PLATFORM
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8. WE ALL LEARN DIFFERENTLY
CREATE OR REUSE
AUDIO
VIDEO
SLIDES
LISTS
GRAPHICS ETC
THIS IS NOT HARD TO FIX
BEWARE PERSONAL BIAS OR FEAR
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9. TAKEAWAY
GO FIX YOUR
PODCASTING/ AUDIO
STORY
or
GO FIX VIDEO (use
other people’s videos)
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10. #1 KING/QUEEN OF LISTs
= 1 HEIDI COHEN / IAN CLEARY
3 AMY PORTERFIELD
= 4 MALHAR BARAI /JEFF
BULLAS
Of PoStS
InClUdE
LiStS
57.1%
98,6% Of BlOgS UsE LiStS
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11. #2 KING OF GRAPHICS
1 IAN CLEARY
2 = ORBITMEDIA / MICHELLE
SMORGEN
4 BUFFER APP
5 SOCIALMOUTHS
20.4%
Of PoStS
InClUdE
gRaPhIcS
81.4% Of BlOgS UsE GrApHiCs
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12. #3 KING OF Video
1 GARY VAYNERCHUK
2 TIM WASHER
3 William SHATNER
4 MARTIN SHERVINGTON
5 NEIL FERREE
Of PoStS
InClUdE
vIdEo
14.7%
78.6% Of BlOgS UsE ViDeO
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13. #4 KING OF AUDIO
1 FRED WILSON
2 MICHELE PRICE
3 AMY PORTERFIELD
=4 MICHAEL STELZNER /
BARRY FELDMAN
4.5%
Of PoStS
InClUdE
AuDiO
30.0% Of BlOgS UsE AuDiO
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14. #5 KING OF SLIDES
1 SLIDESHARE
2 MICHAEL BRENNER
= 3 LEE ODDEN, JOE
PULZZI, JEFF BULLAS, RIC
DRAGON, NEIL FERREE
3.1%
Of PoStS
InClUdE
sLiDeS
40.0% Of BlOgS UsE sLiDeS
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15. Who Is Using WHICH Media?
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16. 60 NeW BlOgS
MaKeS 130
(&3500 pOsTs)
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60. hAVE YOU TRIED Listly?
98.6% OF BLOGGERS USE LISTS
!
LISTLY MAKES LISTS
SIMPLER TO CREATE,
SHARE & EMBED
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