The Empowered Kids of Generation Z
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Att.: new name and contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34. Presentation given by Gerda Van Damme (Dreammachine Kids) at the Kids & Family Marketing Congress, organized by Dreammachine Kids in Brussels, September 2016.
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Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
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Trends in Digital Marketing to Generation Z, Gerda Van Damme, Dreammachine, B...
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
How do brands interact with kids in their multichannel environment? Have the kids really changed? What's important to the kids of 'Generation Spongebob'? How do advertisers engage with this brand new generation?
Meet the wired kid, get to know the maker movement and new role models, and much more in this session about what's hot and trendy in digital kids marketing.
Digital Usability for kids from 'Generation Z' ('Generation SpongeBob')
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
After an introduction about the development of kids ('generation SpongeBob' or 'generation z'), this slidedeck covers general kids usability tips and more specific guidelines for preschoolers, usability tips for mobile apps, games, educational tools.
The document also covers some tips for usability research with kids.
Finally also cases from Benetton and Woeffies are analyzed briefly.
Updated May 2014! Whitepaper 'Digital Marketing to 'Generation SpongeBob' (Ge...
The document discusses digital marketing to children, known as "Generation SpongeBob". It describes how children ages 2-13 are the first generation to be born into a world with ubiquitous internet access. Their mothers, known as Generation Y, were early internet adopters. Effective digital marketing to this group requires understanding children's cognitive, emotional, and social development as well as their interests, fears, and ideals. It also discusses trends in how children consume digital media and the importance of brand loyalty being established in children before age 16.
Preschoolers & their mums on the web
Att.: new contact data: Dreammachine, www.dreammachine.be, gerda@dreammachine.be, +32 (0) 479 98 26 34.
Table of Contents:
• Characteristics of the preschooler
• The kids corner on the internet
• Usage of electronic media by preschoolers
• Usability issues of preschooler websites
• Webvertising towards preschoolers
• Legal & ethical considerations
• Reaching the preschooler mums
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The Empowered Kids of Generation Z
- 2. adults have ‘fucked up’ the world - what adults can learn from children
- 3. empowered kids are treated as individuals
- 4. 1. Less children 2. New family compositions 3. Emancipation of mums 4. Blurring line between childhood and adult life (KGOY) * ‘Générations Pub’, Julien Intartaglia the child as a king 4 important factors*
- 6. adultification of childhood KGOY New education principles (early stimulation) Media Limitless information Technology
- 7. adultification of childhood KGOY New education principles (early stimulation) Media Limitless information Technology
- 8. adultification of childhood KGOY New education principles (early stimulation) Media Limitless information Technology
- 9. adultification of childhood KGOY New education principles (early stimulation) Media Limitless information Technology
- 10. digital natives vs digital naives
- 11. “children are an authority about the biggest revolution in society” * Don Tapscott, Growing up Digital
- 13. the STEM and coding hypes
- 14. maker generation looming v 2.0
- 15. kids make their own toys
- 18. mastery woeffies
- 22. adults listen to kids – what do you want before you turn 12? 100.000 answers (flemish market only!)
- 23. adults listen to kids – museum inspectors, Kids Choice Awards
- 24. feedback sessions boys 8-12 focus
- 29. “You don’t need a prince to save you.”
- 31. Like a girl - Always
- 32. goldie blox – we need new heroes
- 36. the world is making adaptations for kids cultural renaissance
- 37. imitation of the adult world version 2.0
- 38. accessible fame
- 39. Fame of ‘normal kids’ reflects on products
- 42. “My son is turning into a thinking person and I enjoy letting him make decisions for himself and I also like giving him choices and having him chose.” Mum of boy aged 2 to 4
- 44. “You don’t decide how your story begins. But you do get to decide how it ends.”
- 45. You can be anything – Barbie (Mattel)
- 47. 1. Put the kids in the center of your product or service design. They count. 2. Don’t talk down on kids. Target above age. 3. Respect the child as an individual. 4. Give kids a voice. 5.Kids know more and can do more than you think. 6. Co-create. 7. Roll out the red carpet for the kids. 8. A truly empowering message resonates and stands out. YOUR REWARD WILL BE SURVIVAL IN THE LONG RUN BY GAINING THE SYMPATHY OF A WHOLE NEW CROWD OF INFLUENTIALS.