Uber ethics
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Omar Rodríguez-Viera faces a sexual harassment allegation from a former employee and Alphabet (Google) has sued him for theft of trade secrets. Travis Kalanick, Uber's CEO, was filmed arguing with an Uber driver about fares, which sparked criticism of his leadership. In response, Kalanick acknowledged his fault and announced plans to hire a COO to help lead the company, saying he needs leadership help. The document suggests Kalanick focus on regaining trust among employees/drivers, investors, and users through an engagement strategy.
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Uber's valuation dropped significantly from its pre-IPO valuation of $120 billion to $76 billion after going public, due in part to its history of unethical behavior. As a private company, Uber was able to push boundaries through questionable legal and ethical practices. Its rapid growth was accompanied by numerous lawsuits over disregarding regulations, surge pricing practices, and toxic workplace culture under former CEO Travis Kalanick. Kalanick's resignation was seen as necessary but not sufficient for changing Uber's culture, with observers skeptical that its competitive tactics and ethical issues were merely part of its strategy to dominate the market. The company's future success requires addressing these reputational challenges through strong leadership from its new CEO.
Uber_ClientPlanFINAL
Uber is launching self-driving cars in Pittsburgh in 2017 and aims to expand globally. However, a recent fatal self-driving car crash raises safety concerns. Uber conducted research and identified target audiences - current users, potential users aware of but hesitant about self-driving cars, and the general public unaware of Uber's plans. The PR plan aims to increase support, awareness and use of self-driving cars through targeted communication and generating positive media coverage.
FinalReport_Shelby_Whittaker_Bus32.
- The document analyzes Uber's customer service based on a report prepared by a Customer Service Analyst at Uber.
- It identifies the main problems as lack of communication channels for customers and long response times. It also finds that while most customers find the app easy to use, some encounter errors.
- Through surveys, it finds that customers value communication and availability most in customer service. It also provides recommendations on how Uber can improve its customer service and professionalism.
The google problem 1.13
The document outlines concerns from Google's founders Larry Page and Sergey Brin about bias and lack of transparency in search engines. In their 1998 paper, they warned that advertising could incentivize poor search results and that small biases from friendly companies could significantly impact the market. They also noted real examples of search results being manipulated for advertising deals. The document suggests Google now dominates search but remains secretive about its ranking and how user data collection could allow it to suggest what people do.
Sascon 2014 you are what google says you are
The document discusses online reputation and the "right to be forgotten" ruling. It notes that Google search results are highly trusted sources of information for many users. The right to be forgotten allows EU citizens to request the removal of certain links from search results. This is both positive for data protection but also raises issues around censorship and rewriting history. Managing online reputation is important for both individuals and brands as people increasingly use search engines like Google to research products and services during consideration.
Case 6-2 Not Getting Face Time at Facebook—and Getting the Last La.docx
Case 6-2 Not Getting Face Time at Facebook—and Getting the Last Laugh!
In August 2009, Facebook turned down job applicant Brian Acton, an experienced engineer who had previously worked at Yahoo and Apple. More than 4 years later, Facebook paid him $3 billion to acquire his 20% stake of WhatsApp, a start-up he had cofounded immediately after Facebook rejected his job application.(1) WhatsApp Messenger is a proprietary, cross-platform, instant-messaging subscription service for smartphones and selected feature phones that use the Internet for communication. In addition to text messaging, users can send each other images, video, and audio media messages, as well as their location using integrated mapping features.(2) How could Facebook, a highly successful firm, have made such a drastic mistake?
Back in 2009, Brian Acton was a software engineer who was out of work for what seemed like a very long time. He believed he had what it took to make a difference in the industry, but his career did not work out as planned. Even though he spent years at Apple and Yahoo, he got rejected many times by Twitter and Facebook.(3) Acton described the details of the interview process that he failed to do well in as follows:
First of all, interviewing a person for a job that requires technical skills is difficult for both the interviewer and the interviewee. Facebook is a highly desirable firm to work for and requires the best skills and talents from all of their potential employees. It is therefore not surprising that the selection process rivals, if not tops, any company in the industry. The process starts with an email or a phone call from a recruiter in response to an online application or [to] a recommendation from a friend who may work for Facebook. Sometimes, in the initial chat online, timed software coding challenges are set to find the best performers. If this chat goes well, an applicant will go on to the next level—an initial in-person interview or phone screening.(4)
In this next hurdle, the applicant will have a 45-minute chat with a fellow engineer/potential coworker, [with] whom he or she shares the same area of expertise. They will tell you about their job and what their role is in Facebook; then they ask about the applicant’s résumé, motivation, and interests. Additionally, the applicant will be tested about his or her technical skills, coding exercises, and programming abilities.(5)
If successful, the applicant will be invited for back-to-back interviews. This part of the process is very grueling and stressful since all the interviews take place throughout a single day. The candidate will also be asked to manually write a program on a whiteboard to make sure that the applicant is knowledgeable about program writing. The goal in this final step is to see how one approaches a problem and comes up with a solution [that] is simple enough to solve in 10–30 minutes and can be easily explained.(6)
As a potential coworker, the applicant will be te.
UBER
Uber is a transportation company that connects riders and drivers through a mobile app. It operates in over 300 cities worldwide. The company has seen rapid growth since launching in 2009 but also faces challenges from traditional taxi services. An analysis of transportation company data from 1985-2013 found that 60% decreased advertising spending after Uber's entry, while companies that increased advertising experienced higher revenues. Uber may negatively impact profits for other transportation firms by reducing costs and providing faster service.
Uber's Business Model _ Abii-Ndoh, Godwin
Uber is a ride-sharing company that was founded in 2009 and connects passengers with drivers through a mobile app. It operates in over 60 countries and 327 cities. While Uber's business model provides flexibility for drivers and reliable transportation for passengers, it faces challenges such as safety issues, legal battles with regulators who say it operates illegally as a taxi service, and competition from Lyft. Uber's strengths include its large market share and brand recognition, but it also operates at a loss and has concerns about privacy and surge pricing. Its future opportunities include expanding into new markets and developing self-driving vehicles, but threats include increased regulation and campaigns against using the app.
tho75109_case31_C392-C405.indd C-392 121818 0752 PMCha
Dara Khosrowshahi was appointed as the new CEO of Uber to address its dysfunctional culture and improve governance. His predecessor, Travis Kalanick, resigned after allegations of sexual harassment, lawsuits, regulatory non-compliance, and a toxic culture. Khosrowshahi faced challenges in uniting Uber's divided board and ending conflicts between investors and Kalanick, who remained on the board. The governance structure had previously given founders like Kalanick disproportionate control, contributing to Uber's problems.
Case Study ch 9 Winning at All Costs at UberIn early 2017, Uber.docx
Case Study ch 9: Winning at All Costs at Uber
In early 2017, Uber, the world’s leading ride-sharing service, had a very bad month. Within the span of 30 days, the $70 billion company suffered a series of blows:
· Former Uber engineer Susan Fowler blogged about her “slightly horrifying” time at the company.1 She reported that male managers routinely engaged in sexual harassment (one propositioned her on her first official day at work). Human resource staff ignored her complaints, defending repeat harassers who were star performers by continually claiming they were “first time offenders.”
· A New York Times report backed up Fowler’s claims, finding widespread harassment (a manager was fired for groping multiple women) as well as evidence that employees snorted cocaine at a company retreat.
· The senior vice president of engineering was fired after it was revealed that, before coming to Uber, he had been fired from Google for sexual harassment.
· Several high-level executives quit, including company president Jeff Jones, who had been at the firm only six months. In his resignation statement, Jones criticized management, saying, “The beliefs and approach to leadership that have guided my career are inconsistent with what I saw and experienced at Uber.”2
· A video surfaced of company founder and president Travis Kalanick berating an Uber driver.
· Google—a major investor in the company—sued Uber for stealing its self-driving-car technology.
· Uber blamed “human error” when one of its self-driving cars was involved in an accident when, in fact, the car’s system failed to recognize a red light at an intersection.
· The #DeleteUber hashtag movement encouraged users to boycott the company, blaming it for trying to make extra profits off of an anti-immigration ban protest at New York City’s Kennedy airport.
· News stories revealed that for years Uber used a secret software program to evade authorities in Las Vegas; Portland, Oregon; Boston; Australia; China; Italy; and other cities and countries where it was banned or closely regulated.
The tsunami of bad news was the product of a corporate culture that has been called “toxic,” “aggressive,” and “unrestrained.” Uber’s culture, in turn, is a reflection of founder Travis Kalanick. Since Kalanick and a partner started their firm in 2009 after failing to land a cab ride in Paris, Uber has been focused on growth at seemingly any cost. Kalanick is combative, willing to take on taxi companies, government officials, and anyone else who might stand in his way. He doesn’t let government edicts slow him down, operating in cities that have outlawed the service. The company seemingly battles everyone, being the subject of more lawsuits than any other comparable startup. Many of these suits involve the classification of drivers as contractors instead of employees. Others address labor laws violations, passenger safety, lax driver background checks, and lack of access for disabled riders.
The company’s winner-take-al.
GROUP 1 UBER IN 2018.pdf
Uber is a smartphone app that provides transportation and food delivery services by connecting riders and drivers. It was founded in 2009 and relies on licensed drivers and their personal vehicles. Uber uses data analytics to determine surge pricing and allow riders to rate drivers. However, Uber faced regulatory issues from taxi companies and struggled with expansion due to competition and controversies. In 2017, the CEO resigned after several lawsuits and scandals damaged Uber's image. The new CEO has focused on improving diversity, negotiating with regulators, and preparing for an IPO.
Uber - #Apnapan Advertisement
After the epic fall of Uber CEO and founder Travis Kalanick,the brand set out to launch its first Uber TVC in India #Apnapan. An analysis of the brand equity of the brand after the TVC release has been depicted.
5 Myths of Programmatic Buying
This document discusses the evolving relationship between CMOs and CIOs in digital marketing. It notes that technology and marketing are now inextricably tied, with CMOs expected to spend more on IT than CIOs by 2017. It emphasizes that developing a strong CMO-CIO partnership is critical to successfully incorporating digital technology and maximizing technology investments.
SF Weekly, December 2015, Uber suit
Uber is facing a lawsuit that alleges it misclassifies its drivers as independent contractors rather than employees. The lawsuit could have major implications for both Uber and the sharing economy model. It will determine whether Uber drivers are entitled to protections like a minimum wage and benefits. A ruling in Uber's favor could expand the contractor model to other industries, while a loss could force Uber and others to reclassify many workers as employees. The case may set important legal precedents around the definition of employees and contractors. It also raises questions about the future of work as more jobs adopt flexible, on-demand models.
UBER: THE TRANSPORTATION VIRUS
Uber has grown rapidly by identifying poorly served transportation markets and developing a platform that provides rides with a simple tap of a button. It leverages smartphones and infrastructure from companies like Google and Apple to precisely locate and connect riders and drivers. Uber's network of on-demand drivers allows it to efficiently match supply and demand in real-time. It continues innovating and adapting its services to new markets and user needs.
Uber the transportation virus 160711161601-1
Everything has already been said about Uber. Or has it? Both fascinating and repulsive, closely watched by the media and politicians, the Californian unicorn’s growth model hasn’t been spared any sort of criticism.
And yet, valued at $68 billion, the firm mesmerizes VCs as never seen before and inspires every week countless articles, op-eds, infographics and columns – not including numerous bills… It’s because, just like the whole digital revolution, Uber questions every habit, system, model and belief.
In order to go beyond these debates, FABERNOVEL offers an analysis devoid of any political or ideological consideration, a study to understand Uber’s growth model – that we see as viral – and to delve as much as possible into its success factors.
If you’re interested in our work and you wish to organize a presentation for your team, just send us a message at hello at fabernovel.com
Uber the transportation virus
Uber has grown rapidly by identifying poorly served transportation markets and developing a platform that provides rides with a simple tap of a button. It leverages smartphones and infrastructure from companies like Google and Apple to precisely locate and connect riders and drivers. Uber's network of on-demand drivers allows it to efficiently match supply and demand in real-time. It has developed various pricing strategies and service offerings to optimize its platform and adapt to different user needs and local markets around the world.
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RUNNINGHEAD Uber Technologies IncorporationUber Technologies .docx
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Uber’s pre initial public offering (ipo) valuation was as high a
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Case 6-2 Not Getting Face Time at Facebook—and Getting the Last La.docx
Case 6-2 Not Getting Face Time at Facebook—and Getting the Last La.docx
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Uber ethics
- 3. 2017 incidents for the PR agency ties to President Trump sexual harassment allegation from a former employee lawsuit by Alphabet (Google) alleging the theft of trade secrets y’s senior vice president of engineering for not disclosing another misunderstanding that sparked #DelteUBER
- 4. UBER CEO Argument between Travis Kalanick and Uber driver about UberBlack fares
- 5. customers care about more than just cost and service
- 6. internal external multinational company competition CEO is a computer programmer not competition
- 9. quickly Bloomberg released the video on Tuesday, Feb 7 Uber released the statement on Feb 7
- 11. searching for a COO Kalanick will seek “leadershi “I need leadership help, and I intend to get it.” “a peer who can partner with me to write the next chapter in our journey,”
- 12. accurately Focused on 3 key public
- 13. employees/drivers “people are not trusting you anymore,” referring to the profitability for the drivers
- 14. investors c company is supposed to be the representative of the investors bad publicity can make the stock prices plunge regain investors trust
- 15. users people mostly don’t like a bossy person make sure costumers loyalty
- 16. suggestions focus strategy to engage with employees and users