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How Digital Asset
Management leads to
more attractive Websites
Lars Trieloff, Product Manager, Day
All we need are…
…Websites that rock!




              http://www.flickr.com/photos/pasotraspaso/3490194485/
Content Makes Leads




✴ Google    ✴ Kayak
Content Makes Leads




✴ Google    ✴ Kayak
Content Makes Leads




✴ Google    ✴ Kayak
Content Makes Leads




✴ Google    ✴ Kayak
Organic Traffic Rocks!
✴ Higher quality
  content
✴ Higher quality
  visitors
✴ Allows for easier
  differentiation
Content = added value
Amazon
         Average Price

         $29.22
Williams Sonoma
                  Average Price

                  $32.33
Commodity Shopping




               http://www.sxc.hu/profile/akaak19
Luxury Shopping




                  http://www.sxc.hu/profile/ElRincon
Better Presentation
      leads to
 Higher Perceived
Value which means
 Increased Profits
Don’t build Excel lists
build content experience
Leverage creative
freedom
Accommodate user
groups
Integrate creative
workflow
Increase value
through metadata
Use rich media
Publish and profit
Unlock the wealth of
    your content
Asset centric applications
✴ Press Center
✴ Image Database
✴ Video Helpdesk
✴ Product Library
✴ Document
  Sharing
Agility Matters

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