This document discusses how CQ 5.3 cloud deployment can help increase site responsiveness and scalability while lowering costs compared to traditional data center approaches. It notes that cloud deployment provides near-infinite scaling, avoids overprovisioning of resources which lowers costs, and improves agility through an on-demand infrastructure that can quickly adapt to changes. The document asks questions to prompt discussion around how cloud deployment addresses challenges with traditional data centers around resource usage, failure management, load testing, and maintaining agility.