The document discusses the increasing importance of mobile users in the online experience, highlighting a significant growth in mobile web traffic compared to desktop. It outlines the dominant mobile operating systems in North America as of September 2010, with iOS leading and Android on the rise. The content also emphasizes the need for websites to adapt to mobile users by providing optimized experiences.

1. Monday, October 18, 2010

2. Layering Mobile Onto Your
Online Experience
Cédric Huesler, Product Marketing Director, Day
Monday, October 18, 2010

3. Photo by Josh Liba - http://flic.kr/p/6jXfcb
Monday, October 18, 2010

4. What is wrong here?
Monday, October 18, 2010

5. Automatic Transformation?
Your Website
ACME Magic?
Monday, October 18, 2010

6. Monday, October 18, 2010

7. Declare Mobile
Users First Class
Web Citizen?
Monday, October 18, 2010

8. Mobile vs. Desktop
Oct 2009 Sep 2010
1.4% 4.2%
for North America
+307%
98.6% 95.8%
Traffic from Mobile vs. Desktop browsers from StatCounter
Monday, October 18, 2010

9. Where do you mobile?
Photo by Cocoarmani - http://flic.kr/p/48YHWM
Photo by whatleydude - http://flic.kr/p/7Xzbt2
«iPad spends 20%
of time in bed»
NPD Group, Inc.
Monday, October 18, 2010

10. Round 2 - The Players
Apple iOS
38.4%
Others
13.8%
Android
20.9%
Blackberry
27.0%
for North America
Mobile OS browsing the web in Sept 2010 from StatCounter
‣ Enabler: iPhone + Dataplan
‣ Rising: Android
‣ Winner: WebKit
Monday, October 18, 2010

11. More pixels...
DeviceAtlas
Monday, October 18, 2010

12. Touch
Screen
DeviceAtlas
isuppli.com
Built-in
GPS
Monday, October 18, 2010

13. Photo by Annie Mole - http://flic.kr/p/8eSYcF
Monday, October 18, 2010

14. Photo by brendanlim - http://flic.kr/p/88Q7iB
Monday, October 18, 2010

15. Content Distribution
Your Website Content
Your App
Monday, October 18, 2010

16. Monday, October 18, 2010