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The Big Reverse of the Web
The document discusses the evolution of the web from a pull-based to a push-based model, highlighting the impact of personalization and content delivery. It contrasts historical customization trends with modern web practices and emphasizes the importance of privacy as personalized experiences increase. The speaker suggests that while the open web is diminishing, the era of individual customization and accessibility is emerging, along with new challenges in data security.
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The Big Reverse of the Web
- 1. It’s the END OFTHE WEB AS WE KNOW IT and I feel fine http://acquia.com — http://buytaert.net — @Dries
- 2. Founder of DrupalPowers 1in 40 websites worldwide About Mehttp://buytaert.net — @Dries
- 3. CTO of Acquiafastest growing private co. in US. 2 successive years About Mehttp://buytaert.net — @Dries
- 4. What am Igoing to talk about? The future of the web Lessons from history The Experience Web Architecture (a little) Push and Pull Industry Impact The Open Web Privacy
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- 18. The big reverse ofthe web
- 19. Today’s web isPull based
- 20. Soon it willbe Push based
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- 31. What do theyhave in common? One-on-one Content-rich Omni-channelContextual
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- 33. We’reTracking & Measuring OurLives ! !!!
- 34. What should Iget Dusty?
- 35. 1 to 2weeks payment info waitship reviews add to cart address review create account search price comparevisit websites
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- 37. We’re tracking &measuring our lives ContextAware Notifications
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- 42. 1 to 2weeks payment info waitship reviews add to cart address review create account search price comparevisit websites
- 43. Less than aday shop ship (short) wait
- 44. What will makethis happen? ?
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- 50. Personal information powersthe experience
- 51. Nobody has allthe data
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- 58. Even Facebook Login is now opt-in
- 59. We need to get privacy right
- 60. How will pushwork?
- 61. New content iscreated Brand
- 62. Published to the Brand site Brand
- 63. Also to anAPI as a rendered “card” Brand
- 64. Aggregators pull frombrandAPIs Aggregator
- 65. Filter on contexts per-person Aggregator
- 66. And deliver a curated stream Aggregator
- 67. User User views stream on their device
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- 71. $ Creation Aggregation DeliveryFulfillment
- 72. What does thismean for a single site? ?
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- 74. What you need comes to you
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- 77. Rich meta data Lotsof content B
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- 83. No two experienceswill be the same loading loading loading loading Caching becomes much more important
- 84. No two experienceswill be the same loading loading loading loading More precise cache invalidation More precise cache variation Server/client side dynamic content substitution Facebook-style “BigPipe”
- 85. What does thisenable?
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- 87. Brick & mortarretail will crumble
- 88. But we’re atthe dawn of the era of makers
- 89. Personal data isat risk
- 90. But push bringsmore physical security
- 91. Colleges are indecline
- 92. But education willbe more accessible
- 93. Traditional media ison life support
- 94. But information ismore universal than ever
- 95. The open webis closing
- 96. The open webis closing
- 97. But open-source isalive and well
- 98. Healthcare will be moreworry free
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- 100. Push puts people overtechnology
- 101. Push isn’t bador good just different
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