SlideShare a Scribd company logo
“How	
  Cul)va)ng	
  A	
  Rela)onship	
  With	
  
Your	
  Customers/Clients	
  Can	
  Posi)vely	
  
           Affect	
  Your	
  Profits...”	
  

            “Why	
  The	
  "Build	
  My	
  Sh*t"	
  Model	
  Is	
  Broken	
  &	
  
	
  5	
  Things	
  You	
  Can	
  Do	
  To	
  Cul0vate	
  a	
  Rela0onship	
  Star)ng	
  
                                         Today...”	
  
First	
  Things	
  First…	
  
www.ExpectSuccessFitness.com/free-­‐giC	
  
Yee-Haw!!




 Now	
  you	
  might	
  be	
  thinking	
  that’s	
  a	
  
bunch	
  of	
  hype	
  and	
  a	
  load	
  of	
  bull	
  –	
  but	
  
          I	
  promise	
  you	
  its	
  not.	
  	
  
                                        Only Bull You’ll
                                        Find Here…
That’s Me!!




      That’s Cartoon Me!!
www.ExpectSuccessFitness.com/free-­‐giC	
  
 
                  	
  
                  	
  
                  	
  
“Lose	
  A	
  Stone	
  Fast	
  System”	
  	
  
                  	
  


      www.ExpectSuccessFitness.com/free-­‐giC	
  
1st	
  Ques0on…	
  



www.ExpectSuccessFitness.com/free-­‐giC	
  
Customer	
  Vs.	
  Client	
  
•  Customer:	
  someone	
  who	
  pays	
  money	
  in	
  order	
  to	
  
   purchase	
  goods	
  or	
  services.	
  

•  Client:	
  Somebody	
  who	
  is	
  under	
  your	
  protec)on.	
  

BoLom	
  line:	
  Start	
  thinking	
  of	
  your	
  customers	
  as	
  
  more	
  than	
  just	
  a	
  transac)on…	
  



                     www.ExpectSuccessFitness.com/free-­‐giC	
  
2nd	
  Ques0on…	
  



www.ExpectSuccessFitness.com/free-­‐giC	
  
Ques0on	
  You	
  Need	
  To	
  Ask	
  Yourself…	
  

Why	
  should	
  I,	
  your	
  prospect,	
  choose	
  to	
  do	
  
 business	
  with	
  you	
  versus	
  any	
  and	
  every	
  
  other	
  op)on	
  available	
  to	
  me	
  in	
  your	
  
                         category?	
  	
  



               www.ExpectSuccessFitness.com/free-­‐giC	
  
How	
  do	
  the	
  majority	
  of	
  
businesses	
  handle	
  their	
  
       marke0ng??	
  



       www.ExpectSuccessFitness.com/free-­‐giC	
  
www.ExpectSuccessFitness.com/free-­‐giC	
  
We	
  Buy	
  From	
  People	
  We…	
  
• Know	
  
• Like	
  	
  
• Trust	
  


                 www.ExpectSuccessFitness.com/free-­‐giC	
  
What	
  Would	
  You	
  Do?	
  




  www.ExpectSuccessFitness.com/free-­‐giC	
  
Who	
  would	
  you	
  be	
  more	
  likely	
  to	
  
  choose	
  to	
  repair	
  your	
  car?	
  
a)	
  	
  	
  	
  	
  The	
  dealer	
  you	
  bought	
  your	
  car	
  from	
  that	
  you	
  
haven’t	
  heard	
  from?	
  
b)	
  	
  	
  	
  	
  A	
  mechanic	
  you’ve	
  driven	
  past	
  a	
  few	
  )mes?	
  
c)	
  	
  	
  	
  	
  The	
  mechanic	
  that	
  sent	
  you	
  a	
  free	
  report	
  on	
  how	
  to	
  
keep	
  your	
  car	
  costs	
  down	
  and	
  has	
  been	
  sending	
  you	
  )ps	
  
to	
  keep	
  your	
  car	
  running	
  beXer	
  for	
  the	
  past	
  several	
  
months?	
  
d)	
  	
  	
  	
  	
  The	
  mechanic	
  that	
  you	
  found	
  by	
  doing	
  a	
  search	
  on	
  
the	
  Internet?	
  
	
  


                        www.ExpectSuccessFitness.com/free-­‐giC	
  
Cul0va0ng	
  A	
  Rela0onship	
  




     www.ExpectSuccessFitness.com/free-­‐giC	
  
5	
  Things	
  You	
  Can	
  Start	
  Doing	
  Today	
  
1. Focus	
  on	
  giving…	
  
	
  




                 www.ExpectSuccessFitness.com/free-­‐giC	
  
5	
  Things	
  You	
  Can	
  Start	
  Doing	
  Today	
  
2.	
  	
  Build	
  a	
  community	
  




                   www.ExpectSuccessFitness.com/free-­‐giC	
  
5	
  Things	
  You	
  Can	
  Start	
  Doing	
  Today	
  
3.	
  Say	
  Thank	
  You…	
  




                  www.ExpectSuccessFitness.com/free-­‐giC	
  
5	
  Things	
  You	
  Can	
  Start	
  Doing	
  Today	
  
4.	
  	
  Have	
  mul)ple	
  points	
  of	
  entry.	
  




                   www.ExpectSuccessFitness.com/free-­‐giC	
  
5	
  Things	
  You	
  Can	
  Start	
  Doing	
  Today	
  
5.	
  Use	
  a	
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  of	
  media	
  formats.	
  




                   www.ExpectSuccessFitness.com/free-­‐giC	
  
Resources:	
  
www.ExpectSuccessFitness.com/free-­‐gic	
  
www.LoseAStoneFast.com	
  
	
  
Books:	
  -­‐“The	
  Go	
  Giver”	
  by	
  Bob	
  Burg	
  &	
  John	
  David	
  Mann	
  




                         www.ExpectSuccessFitness.com/free-­‐giC	
  
Special	
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"How cultivating a relationship with your clients/customers can positively affect your profits & 5 things you can start doing today to build a relationship."- presented by John Mulry - OMiG 19th December

  • 1. “How  Cul)va)ng  A  Rela)onship  With   Your  Customers/Clients  Can  Posi)vely   Affect  Your  Profits...”   “Why  The  "Build  My  Sh*t"  Model  Is  Broken  &    5  Things  You  Can  Do  To  Cul0vate  a  Rela0onship  Star)ng   Today...”  
  • 4. Yee-Haw!! Now  you  might  be  thinking  that’s  a   bunch  of  hype  and  a  load  of  bull  –  but   I  promise  you  its  not.     Only Bull You’ll Find Here…
  • 5. That’s Me!! That’s Cartoon Me!! www.ExpectSuccessFitness.com/free-­‐giC  
  • 6.         “Lose  A  Stone  Fast  System”       www.ExpectSuccessFitness.com/free-­‐giC  
  • 8. Customer  Vs.  Client   •  Customer:  someone  who  pays  money  in  order  to   purchase  goods  or  services.   •  Client:  Somebody  who  is  under  your  protec)on.   BoLom  line:  Start  thinking  of  your  customers  as   more  than  just  a  transac)on…   www.ExpectSuccessFitness.com/free-­‐giC  
  • 10. Ques0on  You  Need  To  Ask  Yourself…   Why  should  I,  your  prospect,  choose  to  do   business  with  you  versus  any  and  every   other  op)on  available  to  me  in  your   category?     www.ExpectSuccessFitness.com/free-­‐giC  
  • 11. How  do  the  majority  of   businesses  handle  their   marke0ng??   www.ExpectSuccessFitness.com/free-­‐giC  
  • 13. We  Buy  From  People  We…   • Know   • Like     • Trust   www.ExpectSuccessFitness.com/free-­‐giC  
  • 14. What  Would  You  Do?   www.ExpectSuccessFitness.com/free-­‐giC  
  • 15. Who  would  you  be  more  likely  to   choose  to  repair  your  car?   a)          The  dealer  you  bought  your  car  from  that  you   haven’t  heard  from?   b)          A  mechanic  you’ve  driven  past  a  few  )mes?   c)          The  mechanic  that  sent  you  a  free  report  on  how  to   keep  your  car  costs  down  and  has  been  sending  you  )ps   to  keep  your  car  running  beXer  for  the  past  several   months?   d)          The  mechanic  that  you  found  by  doing  a  search  on   the  Internet?     www.ExpectSuccessFitness.com/free-­‐giC  
  • 16. Cul0va0ng  A  Rela0onship   www.ExpectSuccessFitness.com/free-­‐giC  
  • 17. 5  Things  You  Can  Start  Doing  Today   1. Focus  on  giving…     www.ExpectSuccessFitness.com/free-­‐giC  
  • 18. 5  Things  You  Can  Start  Doing  Today   2.    Build  a  community   www.ExpectSuccessFitness.com/free-­‐giC  
  • 19. 5  Things  You  Can  Start  Doing  Today   3.  Say  Thank  You…   www.ExpectSuccessFitness.com/free-­‐giC  
  • 20. 5  Things  You  Can  Start  Doing  Today   4.    Have  mul)ple  points  of  entry.   www.ExpectSuccessFitness.com/free-­‐giC  
  • 21. 5  Things  You  Can  Start  Doing  Today   5.  Use  a  variety  of  media  formats.   www.ExpectSuccessFitness.com/free-­‐giC  
  • 22. Resources:   www.ExpectSuccessFitness.com/free-­‐gic   www.LoseAStoneFast.com     Books:  -­‐“The  Go  Giver”  by  Bob  Burg  &  John  David  Mann   www.ExpectSuccessFitness.com/free-­‐giC  
  • 23. Special  Offer  For  You:   “Clean  Chea0ng”  Cookbook  –  The  Perfect  Christmas  GiC   • E-­‐Version  €9.99   • Hardcopy  €19.00   • Hardcopy  &  E-­‐Version  €19.00   €15  (Offer  Ends  Tonight)       Only  11   Available!!   www.ExpectSuccessFitness.com/free-­‐giC