The document discusses how libraries can adapt to changing times by becoming more relevant and indispensable to their communities. It recommends that libraries focus on understanding their customers, identifying critical needs, creating value in all activities, engaging with the community through blogs and social media, and developing a powerful message about the library's importance through emotional storytelling. The goal is for libraries to transition from being a commodity to creating demand by solving problems for their users.
(NEW) How To Build A Digital Marketing Strategy for Online Businesses | 2020 ...Abi Bhalla 🚀
Video > http://bit.ly/GYTube
In this video, I am sharing with you KEY Growth Marketing Principles & Frameworks to help you 3X your business. Get Your FREE Toolkits, Tips and Hacks In Your Inbox Here : www.growthyoda.com
[Benefit] In this video you will learn how to apply Growth Marketing Strategies and Frameworks to grow your business, sales and revenue. These marketing strategies have helped me grow my businesses to 7 figures under 12 months.
[Start With Why] There are so many Marketing tips, tactics, growth hacks that it's nearly impossible to stay up to date with all of them. Even worse, by the time they are implemented, those tips and tactics don't work anymore, at least that significant level of expected outcomes.
Therefore, what really works are frameworks and strategies. This helps you and you team to focus on things that matter with effective feedback loops through experimentation. Big startups don't implements growth hacks - They implement Growth Strategies.
[What you Will Learn] What I will show you in this video and follow on episode, are the most practical (Simple) and effective Digital Marketing Strategies that will work for your business of any size.
[Why Me] I’ve build 7-Figure businesses by applying these principles and I am very confident that you will find value should you choose to apply the same.
#CRODay - User Identification and Psychology: the New Way to Convert in 2015Natzir Turrado
Personalisation. User Activation. Recommendation. Multi device tracking. What do they all have in common? Users need to Identify themselves.
When our users register and login in our websites, we can increase conversions by using powerful techniques based on our users preference, experience or behaviour.
Converting anonymous sessions into registered users (user Registration & Login) has never been a priority of web teams. It's time to change this and increase conversions in a brand new way. The 2015 way.
In this talk Xavier and Natzir, two skilled and veteran CRO's, will discuss this topic and give you tips to increase the login rate on your website. This will allow you to increase your conversion rates by personalising your user's experience.
How To Master Prospecting & Recruiting SequentiallyDale Calvert
The document outlines Dale Calvert's sequential prospecting and recruiting system presented in a webinar. It begins with warm market contacts and referrals, then focuses on local prospecting and recruiting through newspapers and online. Later steps include funded proposals, creating online leads, and buying leads. The system is presented as a progression from warm contacts to local to online methods to ultimately become a "Master Prospector."
1. The document provides information on various lead generation techniques that can be implemented both online and offline, including warm marketing, local marketing, classified ads, funded proposals, and social media marketing.
2. Specific tactics discussed include magazine distribution, bulletin board flyers, postcards, newspaper inserts, Craigslist ads, Squidoo pages, and Facebook advertising.
3. The document encourages attendees to purchase a "Masters Degree in Lead Generation Package" that includes various lead generation training materials and consulting for a discounted price.
Richard Rudy presented at WordCamp Hamilton 2018 on improving website speed. He demonstrated that website speed significantly impacts conversion rates and revenue. Testing his website before and after optimizing with tools like ACF, Timber and Foundation, he was able to reduce the page load time from 19.2 seconds to 6.2 seconds according to Google Lighthouse. The key factors impacting page speed were reducing payload size and complexity by optimizing images, JavaScript, CSS and HTML. Faster sites benefit search engine optimization, the user experience and have fewer long-term maintenance issues.
Industry Presentation: Smart Data Driven Decision Marketingdmg events Asia
Brands are sitting on untapped gold mine of user data. User data enabled decision
making can boost the ROI, effectiveness, efficiency and accountability of your marketing
efforts by multiple folds.
Narayan Murthy (VP, Global Sales & Strategy) will share his insights on different types of
data sets available with decision makers and effective data enabled decision making —
including their strengths and weaknesses.
Speaker: Narayan Murhty, VP Global Sales & Strategy, Vserv
Data Driven Design - Web Analytics & Testing for Designers (Web Directions So...Luke Stevens
This document summarizes a presentation by Luke Stevens on data-driven web design. [1] It discusses how performance metrics can be used to test different design variations and identify the best performing one using A/B testing. A case study is presented of redesigning PhotographyBLOG.com where testing found user performance was identical between two designs. The presentation advocates for using tools like Google Website Optimizer to serve different CSS files and measure results in Google Analytics to objectively test web designs.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
(NEW) How To Build A Digital Marketing Strategy for Online Businesses | 2020 ...Abi Bhalla 🚀
Video > http://bit.ly/GYTube
In this video, I am sharing with you KEY Growth Marketing Principles & Frameworks to help you 3X your business. Get Your FREE Toolkits, Tips and Hacks In Your Inbox Here : www.growthyoda.com
[Benefit] In this video you will learn how to apply Growth Marketing Strategies and Frameworks to grow your business, sales and revenue. These marketing strategies have helped me grow my businesses to 7 figures under 12 months.
[Start With Why] There are so many Marketing tips, tactics, growth hacks that it's nearly impossible to stay up to date with all of them. Even worse, by the time they are implemented, those tips and tactics don't work anymore, at least that significant level of expected outcomes.
Therefore, what really works are frameworks and strategies. This helps you and you team to focus on things that matter with effective feedback loops through experimentation. Big startups don't implements growth hacks - They implement Growth Strategies.
[What you Will Learn] What I will show you in this video and follow on episode, are the most practical (Simple) and effective Digital Marketing Strategies that will work for your business of any size.
[Why Me] I’ve build 7-Figure businesses by applying these principles and I am very confident that you will find value should you choose to apply the same.
#CRODay - User Identification and Psychology: the New Way to Convert in 2015Natzir Turrado
Personalisation. User Activation. Recommendation. Multi device tracking. What do they all have in common? Users need to Identify themselves.
When our users register and login in our websites, we can increase conversions by using powerful techniques based on our users preference, experience or behaviour.
Converting anonymous sessions into registered users (user Registration & Login) has never been a priority of web teams. It's time to change this and increase conversions in a brand new way. The 2015 way.
In this talk Xavier and Natzir, two skilled and veteran CRO's, will discuss this topic and give you tips to increase the login rate on your website. This will allow you to increase your conversion rates by personalising your user's experience.
How To Master Prospecting & Recruiting SequentiallyDale Calvert
The document outlines Dale Calvert's sequential prospecting and recruiting system presented in a webinar. It begins with warm market contacts and referrals, then focuses on local prospecting and recruiting through newspapers and online. Later steps include funded proposals, creating online leads, and buying leads. The system is presented as a progression from warm contacts to local to online methods to ultimately become a "Master Prospector."
1. The document provides information on various lead generation techniques that can be implemented both online and offline, including warm marketing, local marketing, classified ads, funded proposals, and social media marketing.
2. Specific tactics discussed include magazine distribution, bulletin board flyers, postcards, newspaper inserts, Craigslist ads, Squidoo pages, and Facebook advertising.
3. The document encourages attendees to purchase a "Masters Degree in Lead Generation Package" that includes various lead generation training materials and consulting for a discounted price.
Richard Rudy presented at WordCamp Hamilton 2018 on improving website speed. He demonstrated that website speed significantly impacts conversion rates and revenue. Testing his website before and after optimizing with tools like ACF, Timber and Foundation, he was able to reduce the page load time from 19.2 seconds to 6.2 seconds according to Google Lighthouse. The key factors impacting page speed were reducing payload size and complexity by optimizing images, JavaScript, CSS and HTML. Faster sites benefit search engine optimization, the user experience and have fewer long-term maintenance issues.
Industry Presentation: Smart Data Driven Decision Marketingdmg events Asia
Brands are sitting on untapped gold mine of user data. User data enabled decision
making can boost the ROI, effectiveness, efficiency and accountability of your marketing
efforts by multiple folds.
Narayan Murthy (VP, Global Sales & Strategy) will share his insights on different types of
data sets available with decision makers and effective data enabled decision making —
including their strengths and weaknesses.
Speaker: Narayan Murhty, VP Global Sales & Strategy, Vserv
Data Driven Design - Web Analytics & Testing for Designers (Web Directions So...Luke Stevens
This document summarizes a presentation by Luke Stevens on data-driven web design. [1] It discusses how performance metrics can be used to test different design variations and identify the best performing one using A/B testing. A case study is presented of redesigning PhotographyBLOG.com where testing found user performance was identical between two designs. The presentation advocates for using tools like Google Website Optimizer to serve different CSS files and measure results in Google Analytics to objectively test web designs.
30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.
The document discusses the key qualities needed to build powerful brands: vision to link brand and business strategy, insight to connect the organization to customers, and dedication to consistently deliver the brand promise over time. It emphasizes that strong brands require people with these visionary, insightful, and dedicated leadership qualities.
The document discusses the key qualities needed to build powerful brands: vision to link brand and business strategy, insight to connect the organization to customers, and dedication to consistently deliver the brand promise over time. It emphasizes that strong brands require people with these visionary, insightful, and dedicated leadership qualities.
The document discusses the importance of building powerful brands through vision, insight, and dedication. It states that successful brands require the vision to link the brand to business strategy, insight to connect the organization to customers, and dedication to consistently deliver on brand promises over time. The document emphasizes that strong brands are built by people committed to these qualities.
The document discusses the importance of building powerful brands through vision, insight, and dedication. It states that successful brands require the vision to link the brand to business strategy, insight to connect the organization to customers, and dedication to consistently deliver on brand promises over time. The document emphasizes that strong brands are built by people with these key qualities.
The document discusses how established organizations can get stuck operating within existing paradigms and assumptions, similar to the character Wile E. Coyote in the Roadrunner cartoons. It suggests organizations need more "roadrunner thinking" by questioning assumptions and trying new approaches. Some ways to shift paradigms mentioned include starting with the desired end instead of existing processes, changing the frame of reference, doing the opposite of the obvious, and finding people who don't know the existing paradigms. Breaking paradigms in organizational, market, and industry assumptions can enable major growth for established companies.
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your ArticlesRob Schultz
Getting a ton of traffic to your site is alot easier than you think. Just post your existing articles (or new ones!) online. And here are 5 crucial steps to insuring you get the biggest traffic impact for every word you write.
This document provides tips for setting up successful gig offerings on the microjobs website Fiverr. It begins with an introduction to Fiverr and some statistics about its large user base. It then outlines 33 specific gig ideas that typically sell well, such as logo design, voiceovers, video reviews, and web development. For each gig idea, it provides brief advice on how to get started offering that service on Fiverr. Throughout, it emphasizes the importance of offering multiple gigs and promoting them actively in order to succeed on the platform.
The document provides information about customer development and learning from customers. It discusses 5 tools for customer development: 1) Having your top 3 questions, 2) Asking softball, anchor, and deflection questions, 3) Using the "Mom Test" to get factual information from customers rather than opinions, 4) Knowing what types of signals to look for in customer responses, and 5) Recording customer quotes on index cards. The overall message is that customer development involves learning from customers rather than selling to them.
This document provides an introduction and table of contents for a book about succeeding online. It discusses who the author, Chris Farrell, is and his credentials as a successful internet marketer. It encourages the reader to envision success and adopt a positive mindset to overcome doubts in order to achieve their goals of making money online.
Reputation Management in an Instant WorldRhea Drysdale
Presented at SearchLove NYC on November 1, 2011. The presentation is a look into online reputation management and what companies and individuals need to be doing to safeguard and improve their online reputations. As search engines like Google and user-generated content and review sites expose our reputations more, it's increasingly difficult to put our best face forward. This presentation shows you how to spot problems early, manage them and how NOT to manage them.
A short presentation I gave in a panel at the WPO event in London on the 29th of April 2012. The panel was led by Lewis Blackwell. The topic was the business of Stock Photography.
This document is a sample chapter from a book called "The Butterfly Marketing Manuscript" by Mike Filsaime. It discusses viral marketing and how to set up websites and promotions in a way that allows growth to continue autonomously through viral sharing and word-of-mouth ("butterfly effect"). The sample chapter focuses on measuring and optimizing the "viral exponent" or growth rate so that a site continues gaining new members each day without needing constant new promotions. It also discusses how passive income can be generated through one-time offers and upgrades as new people join the sites daily.
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Affiliate Summit
This document provides advice on building a successful brand through harnessing shifts in economic, social, and environmental consciousness. It discusses opportunities arising from trends like automation eliminating jobs, distributed production models, and concerns over climate change and sustainability. The key recommendations are to start with a clear brand purpose beyond just making money; understand your target audience and what matters to them; craft an authentic story and vivid vision that customers can relate to; and focus on delivering an incredible customer experience through engaging content and community building.
This document discusses moving beyond traditional business plans and instead focusing on opportunities, solutions, and advantages. It suggests entrepreneurs have a "bright shiny new gizmo syndrome" and should focus on starting small to meet real needs before considering growth. The key is finding a convincing solution that provides more value to customers through its functions, finances, freedom, feelings, and future impact. Success comes down to getting something started and propagating it by pivoting when needed to pass through uncertainty until an exit strategy is possible.
Experienced MLM attorney, Kevin Thompson, shares his insights and illustrates several factors to help people distinguish between pyramid schemes and legitimate network marketing companies. The article is full of relevant content to help protect the integrity of the industry.
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
Content marketing that converts @ Conversion BoostConversionista
This document summarizes a presentation about content marketing and conversion. It discusses how the presenter has grown their business through content marketing over 300 projects and 17 employees. It emphasizes focusing content on prospects' problems and challenges rather than just selling. It also discusses integrating lead capture forms and marketing automation tools with content to nurture leads through the buying process.
Create Predictable, Scalable Sales Revenue - Aaron Ross & Ken Krogue - Sales ...InsideSales.com
This document summarizes key points from a webinar on creating predictable sales revenue, including:
1. Executives often make three fatal mistakes when trying to create predictable revenue such as treating all leads the same, marketing to the wrong prospects, and making salespeople do prospecting.
2. Salespeople should not be responsible for prospecting because they are not good at it, do not like it, and it is not repeatable or scalable.
3. To create predictable and scalable sales growth, companies need to develop specialized sales roles including dedicated prospectors and enable teams to control their sales pipelines.
The Importance of presence, reputation, and working differentKushtrim Xhakli
This document discusses various online tools and services that can help with different aspects of starting and running a business such as building apps and prototypes, measuring analytics, crowdsourcing design work, testing with users, raising funding, and more. It provides the names and URLs of over 50 specific tools and platforms mentioned across various categories. The overall message is about recommending resources that can help accelerate and improve the process of starting and growing a new venture.
The document discusses the key qualities needed to build powerful brands: vision to link brand and business strategy, insight to connect the organization to customers, and dedication to consistently deliver the brand promise over time. It emphasizes that strong brands require people with these visionary, insightful, and dedicated leadership qualities.
The document discusses the key qualities needed to build powerful brands: vision to link brand and business strategy, insight to connect the organization to customers, and dedication to consistently deliver the brand promise over time. It emphasizes that strong brands require people with these visionary, insightful, and dedicated leadership qualities.
The document discusses the importance of building powerful brands through vision, insight, and dedication. It states that successful brands require the vision to link the brand to business strategy, insight to connect the organization to customers, and dedication to consistently deliver on brand promises over time. The document emphasizes that strong brands are built by people committed to these qualities.
The document discusses the importance of building powerful brands through vision, insight, and dedication. It states that successful brands require the vision to link the brand to business strategy, insight to connect the organization to customers, and dedication to consistently deliver on brand promises over time. The document emphasizes that strong brands are built by people with these key qualities.
The document discusses how established organizations can get stuck operating within existing paradigms and assumptions, similar to the character Wile E. Coyote in the Roadrunner cartoons. It suggests organizations need more "roadrunner thinking" by questioning assumptions and trying new approaches. Some ways to shift paradigms mentioned include starting with the desired end instead of existing processes, changing the frame of reference, doing the opposite of the obvious, and finding people who don't know the existing paradigms. Breaking paradigms in organizational, market, and industry assumptions can enable major growth for established companies.
Content Traffic Bonanza: 5 Simple Ways to Get Tons of Traffic With Your ArticlesRob Schultz
Getting a ton of traffic to your site is alot easier than you think. Just post your existing articles (or new ones!) online. And here are 5 crucial steps to insuring you get the biggest traffic impact for every word you write.
This document provides tips for setting up successful gig offerings on the microjobs website Fiverr. It begins with an introduction to Fiverr and some statistics about its large user base. It then outlines 33 specific gig ideas that typically sell well, such as logo design, voiceovers, video reviews, and web development. For each gig idea, it provides brief advice on how to get started offering that service on Fiverr. Throughout, it emphasizes the importance of offering multiple gigs and promoting them actively in order to succeed on the platform.
The document provides information about customer development and learning from customers. It discusses 5 tools for customer development: 1) Having your top 3 questions, 2) Asking softball, anchor, and deflection questions, 3) Using the "Mom Test" to get factual information from customers rather than opinions, 4) Knowing what types of signals to look for in customer responses, and 5) Recording customer quotes on index cards. The overall message is that customer development involves learning from customers rather than selling to them.
This document provides an introduction and table of contents for a book about succeeding online. It discusses who the author, Chris Farrell, is and his credentials as a successful internet marketer. It encourages the reader to envision success and adopt a positive mindset to overcome doubts in order to achieve their goals of making money online.
Reputation Management in an Instant WorldRhea Drysdale
Presented at SearchLove NYC on November 1, 2011. The presentation is a look into online reputation management and what companies and individuals need to be doing to safeguard and improve their online reputations. As search engines like Google and user-generated content and review sites expose our reputations more, it's increasingly difficult to put our best face forward. This presentation shows you how to spot problems early, manage them and how NOT to manage them.
A short presentation I gave in a panel at the WPO event in London on the 29th of April 2012. The panel was led by Lewis Blackwell. The topic was the business of Stock Photography.
This document is a sample chapter from a book called "The Butterfly Marketing Manuscript" by Mike Filsaime. It discusses viral marketing and how to set up websites and promotions in a way that allows growth to continue autonomously through viral sharing and word-of-mouth ("butterfly effect"). The sample chapter focuses on measuring and optimizing the "viral exponent" or growth rate so that a site continues gaining new members each day without needing constant new promotions. It also discusses how passive income can be generated through one-time offers and upgrades as new people join the sites daily.
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Affiliate Summit
This document provides advice on building a successful brand through harnessing shifts in economic, social, and environmental consciousness. It discusses opportunities arising from trends like automation eliminating jobs, distributed production models, and concerns over climate change and sustainability. The key recommendations are to start with a clear brand purpose beyond just making money; understand your target audience and what matters to them; craft an authentic story and vivid vision that customers can relate to; and focus on delivering an incredible customer experience through engaging content and community building.
This document discusses moving beyond traditional business plans and instead focusing on opportunities, solutions, and advantages. It suggests entrepreneurs have a "bright shiny new gizmo syndrome" and should focus on starting small to meet real needs before considering growth. The key is finding a convincing solution that provides more value to customers through its functions, finances, freedom, feelings, and future impact. Success comes down to getting something started and propagating it by pivoting when needed to pass through uncertainty until an exit strategy is possible.
Experienced MLM attorney, Kevin Thompson, shares his insights and illustrates several factors to help people distinguish between pyramid schemes and legitimate network marketing companies. The article is full of relevant content to help protect the integrity of the industry.
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
Content marketing that converts @ Conversion BoostConversionista
This document summarizes a presentation about content marketing and conversion. It discusses how the presenter has grown their business through content marketing over 300 projects and 17 employees. It emphasizes focusing content on prospects' problems and challenges rather than just selling. It also discusses integrating lead capture forms and marketing automation tools with content to nurture leads through the buying process.
Create Predictable, Scalable Sales Revenue - Aaron Ross & Ken Krogue - Sales ...InsideSales.com
This document summarizes key points from a webinar on creating predictable sales revenue, including:
1. Executives often make three fatal mistakes when trying to create predictable revenue such as treating all leads the same, marketing to the wrong prospects, and making salespeople do prospecting.
2. Salespeople should not be responsible for prospecting because they are not good at it, do not like it, and it is not repeatable or scalable.
3. To create predictable and scalable sales growth, companies need to develop specialized sales roles including dedicated prospectors and enable teams to control their sales pipelines.
The Importance of presence, reputation, and working differentKushtrim Xhakli
This document discusses various online tools and services that can help with different aspects of starting and running a business such as building apps and prototypes, measuring analytics, crowdsourcing design work, testing with users, raising funding, and more. It provides the names and URLs of over 50 specific tools and platforms mentioned across various categories. The overall message is about recommending resources that can help accelerate and improve the process of starting and growing a new venture.
Travel Agencies & Libraries: A Manifesto for Change
1. www.imaginellc.com
thefastgrowthblog.com
Travel Agencies & Libraries:
A Manifesto
for Change
2. www.imaginellc.com
thefastgrowthblog.com
My First Question
What Am I Doing Talking To A Bunch of
People Who Run Libraries
Wouldn’t My High School Media
Director Be Proud?
3. www.imaginellc.com
www.imaginellc.com
thefastgrowthblog.com
thefastgrowthblog.com
What I Do For Companies:
✔ More Sales?
✔ Faster Sales?
✔ More Profit Per Sale?
5. www.imaginellc.com
thefastgrowthblog.com
Think About The Last 5 Years Trend
Noise In Attention Competition
Budgets Loyalty
The World Available for Attention
6. www.imaginellc.com
thefastgrowthblog.com
Think About The Last 5 Years Trend
Noise In Attention Competition Budgets Loyalty
The World Available for Attention
10. www.imaginellc.com
thefastgrowthblog.com
What’s Changed
Supply/
Demand Access to
Information
11. www.imaginellc.com
thefastgrowthblog.com
So, What Can I Contribute
• Quite a lot, actually.
• Peter Drucker said…
• Where Did It Break
• It Reminds Me of a Story
28. www.imaginellc.com
thefastgrowthblog.com
Information
Data
Knowledge
Understanding
29. www.imaginellc.com
www.imaginellc.com
thefastgrowthblog.com
thefastgrowthblog.com
Wisdom
Creating Context
How information impacts me in relation to
the results I want to achieve at this
moment in time.
40. www.imaginellc.com
thefastgrowthblog.com
Rule
Focus on The Problem – Not
The Solution
41. www.imaginellc.com
thefastgrowthblog.com
What’s the Cost of Not Utilizing You?
42. www.imaginellc.com
thefastgrowthblog.com
THE 5 ACTIONS EVERY
LIBRARY SHOULD TAKE
43. www.imaginellc.com
thefastgrowthblog.com
1 • Create a powerful message
2 • Engage, Engage, Engage
3 • Start a Blog
4 • Embrace Social Media
5 • Have Fun
44. www.imaginellc.com
thefastgrowthblog.com
5 Components of Message
1. Simple
The tennis ball theory
2. Emotional (Story)
3. Concrete (Anchor)
4. Context (ME – Results – Now)
5. Polarizing
45. www.imaginellc.com
thefastgrowthblog.com
It’s All About Story – What’s Yours
46. www.imaginellc.com
thefastgrowthblog.com
Commonalities
• No focus on product features or benefits
• It’s about the customer
• It focuses on the problem
• It provokes
• It’s a story
• There’s an enemy
• It focuses on a key attribute
52. www.imaginellc.com
thefastgrowthblog.com
My Promise
• Have Fun
• Engage
• Sell your wisdom
• See the world through your customers’ eyes
• And
• The Future Will be Far Greater Than The
Past