Digital marketing assignment 2

1. TECNOLOGY AND HOW
IT IS IMPACTING YOUR
LIFE
CHUA LEE MIN, FAITH CINDY
STUDENT NUMBER: 76188626

2. INTRODUCTION
As of April 2022, there were more than five
billion internet users globally. The internet
has become a vital part of our daily lives,
enabling us to search for information or
make online purchases and allowing friends
and families to stay connected across the
globe. It is even more so during the
pandemic. It has become a core pillar in our
lives that it seems impossible to live without
in this modern world.
In the 1960s, government researchers first
used the internet to share information. In a
short span of 50 years, the internet has
evolved worldwide to where we are today.
(Internet and social media users in the world 2022 |
Statista, 2022)
A snapshot of the timeline of the internet in 50 years
(Providers and History, 2022)

3. INTERNET ACCESS GLOBALLY
JAN 2021 JAN 2022
(Digital 2022: Global Overview Report — DataReportal – Global Digital Insights, 2022)
(Digital 2021: Global Overview Report — DataReportal – Global Digital Insights, 2022)
 As of Jan 2022, the world population stands at 7.91billion, which is 80million growth year on year.
 There’s an increase of 192million internet users in Jan 2022. That is roughly a 4% growth year on year.
 67.1% of the world population now used a mobile phone in Jan 2022. This is an increase of a 95million more new mobile
users.

4. INTERNET USERS’ GROWTH
 Similarly to the previous data,
the table shows that the
number of internet users
doubled in 10 years, rising from
2.18millions in 2012 to
4.95million in Jan 2022.
(Digital 2022: Global Overview Report — DataReportal – Global Digital Insights, 2022)

5. INTERNET ACCESS BY
HOUSEHOLDS IN THE UK
FROM 1998 - 2020
 This table shows the yearly increment of
households having internet access.
 Almost everyone in the UK now has an
internet access in their house.
(Internet access - households and individuals - Office for
National Statistics, 2022)

6. INTERNET CONNECTION SPEED
 This table shows the average
internet connection speed (mbps)
in the United Kngdom (UK) from
3rd quarter 2007 to 1st quarter
2017
 The table also shows the speedy
increase in internet connection
speed from Q3 2007 of 3.67mbps
to 18.75mbps in Q1 2017.
(Internet: connection speed in the UK 2007-2017 |
Statista, 2022)

7. DIGITAL DEVICES –HOW PEOPLE ACCESS INTERNET
DIFFERENTLY
 In 2008, there were only 17% of people
using smartphones. It has increased
drastically to 78%. This shows a great
shift in internet usage from bulky
desktop to mobile internet use.
 There are also a wide variety of devices
to access the Internet. That includes the
tablets, laptops and TV connected boxes
such as gaming consoles.
(Infographic: The evolution of digital device ownership in the
UK, 2022)

8. DIGITAL DEVICES USED TO ACCESS INTERNET
 This survey was conducted from Jan 2020 –
March 2020. There were 2419 respondents.
60% of them said they use a smartphones to
access the internet while only 8% uses
desktop PC.
 Smartphones have overtaken laptops and PC
to become the most important device used
to access the internet.
(Devices used to access the internet UK 2020 | Statista, 2022)

9. There are more than 50 search engines available
to consumers in the world today. Google has
dominated 92.18% of the market share.
(Meet the Top 10 Search Engines in the World in 2022, 2022)
HOW DO CONSUMERS USE THE INTERNET
Voice assistants like Siri, Alexa and google
to help search the internet through mobile
phones, laptops and smart speaker
Consumers can search for reviews or
stay connected with their friends
and family through social media
such as Facebook, Instagram and
Twitters.
With many different new brands popping up, comparison
pricing has become a new practice for online consumers. It
allows the consumers to compare the same products with
different retailers and get the best lowest deal.
(25 Best Price Comparison Websites for Your Online Products, 2022)
(Penna et al., 2022)
Consumers can also now use discussion
boards to search for information and
answers on any specific topics and
questions.

10. HOW DO PEOPLE USE SEARCH ENGINES
NAVIGATIONAL QUERIES
This is with the intent of finding a specific
website / webpage – eg, Facebook
INFORMATIONAL QUERIES
This is to find out more information or learn
something. Not to buy nor look for specific
websites/webpages. eg, The recipe for curry
chicken
TRANSACTIONAL QUERIES
This is where people search for a product/
services with an intent to purchase. eg, movie
tickets

11. ONLINE SHOPPING
 Electronics industry has gained 13% increase on year on year
raking in the highest amount spent by consumers.
 Fashion, toys industry increase by 17% and 18% year on year.
 Due to the pandemic, more people are ordering online with
38% increase.
(Digital 2022: Global Overview Report — DataReportal – Global Digital Insights, 2022)

12.  Physical distancing and stay-at-home orders have forced whole
consumer segments to shop differently. A few months into
COVID-19, consumer shopping online has increased
significantly across many categories. Consumer intent to shop
online continues to grow, especially in the essentials and
home-entertainment categories. More interestingly, these
habits seem like they’re going to stick as US consumers report
an intent to shop online even after the COVID-19 crisis.
Categories where expected growth in online shoppers exceeds
35 percent, include essentials such as over-the-counter (OTC)
medicine, groceries, household supplies, and personal-care
products. Even discretionary categories such as skincare and
makeup, apparel, and jewellery and accessories show expected
customer growth of more than 15 percent. (Charm, Coggins,
Robinson and Walkie, 2022)
ONLINE SHOPPING

13. ONLINE SHOPPING TRENDS
 Left image: The pandemic has caused a surge in online shopping, resulting in more people turning to the internet to buy everything
from groceries to clothing and essentials. The chart shows the percentage growth for people shopping for the first time since 2020.
 Right image: The increasing number of people using the internet has resulted in a prediction of e-commerce sales doubling before the
end of 2025. Which signifies an excellent opportunity for digital brands.
(Online Shopping Statistics: Ecommerce Trends for 2022, 2022)

14. ONLINE VIDEO
CONSUMPTION
 Online video consumption has risen in recent
years as video content is more captivating and
engaging.
 In Jan 2022, 92% of global Internet users
watched any kind of video online, while 52%
watched music videos weekly.
 One-third of internet users watch tutorial videos
or how-to videos. People seek videos as teaching
tools and how to use products or services.
(McLachlan, 2022)

15. ONLINE VIDEO CONSUMPTION
 The average hours of online video watched per week per person has
almost doubled since 2018.
 This has created a great opportunity for marketers to create more
video contents for businesses.
 86% of the businesses now uses video as a marketing tool, almost 20%
rise since 2016.
 81% of the marketers have reported that video
marketing has direct positive impact on the
business hence increasing their sales.
(Hayes, 2022)

16. ONLINE VIDEO
CONSUMPTION
 According to the table, Youtube
users ranking in second most
visited websites of 14.34billion
visits monthly.
 This statistic shows how popular
online videos contents are.
(McLachlan, 2022)

17. CONSUMER TRENDS: INTERNET USAGE
– 2019 VS 2020
 The infographic compares
the internet usage between
2019 and 2020 in one
minute.
 188million emails were sent
in a minute in 2019 to
190million emails sent in
2020.
 Instagram doubling in figures
from 390k to 694k scrolls in a
minute
 There are no signs of slowing
down.
(RTD - Internet Usage is Growing, 2022)

18. CONSUMER
TRENDS
 There are 4.7billion social media
users as of July 2022.
 An increase of 5.1%, which is
227million social media users
yearly.
 People are spending 3.5% more
time on social media year on year.
(Chaffey, 2022)

19. CONSUMER TRENDS
 The revolutions of social media have become an
essential marketing tool for businesses and
influencers to promote their products and
themselves.
 Facebook remains the top social media platform,
while Youtube remains a leading marketing tool for
video content compared to TikTok and Instagram.

20. CONSUMER TRENDS
Artificial Intelligence (AI)
 AI has evolved over the last decades and has made
impacts in our daily life.
 Some of the AI we used today are voice assistants like Siri,
Alexa and marketing chatbots
(31 Examples of Artificial Intelligence Shaking Up Business as Usual, 2022)
Virtual Reality (VR)
 Virtual Reality uses devices such as helmets or headsets
on the users and computers to create scenes or
environments to immerse and interact with the users in
the 3D world
 It is generally used to play video games, training and
simulators.
(Virtual Reality, the technology of the future - Iberdrola, 2022)

21. SUMMARY
As the internet continues to evolve, the devices we use get smaller, and the speed of connection gets faster. Consumers are
demanding higher speed connection as it enables many online activities in our daily lives. Demand remains even after the
lockdown as working from home has become a new work dynamic.
Before the internet, finding information or purchasing a product or service could only be done through word of mouth or
walking into brick-and-mortar shops to compare similar products. Now, with a mobile and the internet in your pocket, it has
become so convenient and easy to access that we can find information or the cost of a product at a touch of a fingertip.
E-commerce has grown significantly over the years, becoming a multi-trillion industry. People are now going online shopping to
get their groceries, and clothes and even booking tickets to the cinemas. Therefore, having an online presence for businesses is
very important. It also helps companies to build credibility and trust and be perceived as a thought leaders in their industry. It
also allows you to stay connected with your consumers and provides opportunities to attract and cast a wider net to your target
audiences.
As more companies adopt digital presence, marketers must consider many ways to attract their audiences. Video marketing has
proven to be one of the most effective ways of attracting and engaging consumers. We can share videos through various social
media platforms such as Facebook and Instagram.
In a nutshell, consumers play an essential part in driving technology. With technology advancing so quickly, what are we
expecting next?

22. SCRIPT FOR PRESENTATION
Hello everyone, today. I want to share how technology has evolved over the years and impacted our daily lives. I remember when my parents first got me a computer in the 1990s,
it was big and bulky. We must connect our laptop to the landline and a modem box. And if we were to use the computer, we would not be able to make phone calls. The dial-up
tone, which rang from your modem box, was rather loud. That makes us very difficult to sneakily use the computer for hours at night when they are in bed! The internet then was
also new, slow, and expensive. The only search engine we had then was only yahoo. It is so different from the devices we use to access the internet now.
As technology advances, we no longer use these big bulky computers. Instead, we can now surf the internet with the small ‘computer’ we call the mobile phone. According to the
statistic for Jan 2021, there are 5.31billion mobile users and 4.96 billion internet users. This is an increase of 95million mobile users in one year. Internet users have also doubled in
10 years, with an annual 4% increment as of 2021.
In 2019, when the pandemic hit us, the lockdowns forced everyone to work and study from home. This has also caused everyone in the household to gain access to the internet.
The statistic shows the yearly increment of UK households accessing the internet. In 2020, 96% of the family in the UK reported having had access to the internet. That means
almost everyone in the UK with only 4% of the household in the UK having no internet access.
As more people gain access to the internet, consumers are demanding faster-speed services. Internet speed in the UK has increased remarkably from 3.67mbps to 18.75mbps in
2017.
As I mentioned, we relied only on big bulky computers to access the internet in the past. Now, we have many more choices ranging from smartphones to smartwatches.
This survey was done over three months, from Jan 2020 – March 2020. We have 2419 respondents, with 60% saying they use a smartphone while 8% use a desktop PC to access
the internet. This survey tells us that the number of people using smartphones to access the internet has overtaken laptops and PC.
In the past, we have only yahoo as a search engine. Now we have more than 50 search engines available to consumers. There are three different categories of why people use
search engines.
• Navigational queries.
This is to find a specific website/webpage, for example, Facebook or Sainsbury.com.
• Transactional Queries
This is where people search for a product/service with the intent to purchase, e.g., movie tickets/flight tickets.
• Informational Queries on why people use search engines too.
• This is to find out more information or to learn something. Not to buy nor look for specific websites/webpages. One of the, e.g. would be a recipe for chicken curry.

23. With many new brands popping up, comparison pricing has become a new practice for online consumers. It allows the consumers to compare the same products with different retailers
and get the best lowest deal.
And we can even search for reviews online for a product and services before deciding to purchase. Social media such as Facebook, Instagram and Twitter have made it easier for families
and friends to stay connected.
We can even go onto the internet to use the discussion boards to search for any information and answers to any specific questions and topics.
Voice assistants like Siri, Alexa, and google help us to search the internet through our mobile phones, laptops and smart speaker.
The Internet has also impacted how consumers shop. In the past, consumers will have had to go to brick-and-mortar shops to get their products and services. Now, more people have
turned to online shopping as it is convenient and allows them to compare prices.
The electronics industry has gained a 13% increase year-on-year, ranking in the highest amount consumers spend.
The fashion and toys industry increased by 17% and 18% yearly.
Physical distancing and stay-at-home orders have forced whole consumer segments to shop differently. A few months into COVID-19, consumer shopping online has increased
significantly across many categories. Consumer intent to shop online continues to grow, especially in the essentials and home-entertainment categories. More interestingly, these habits
seem like they’re going to stick as US consumers report an intent to shop online even after the COVID-19 crisis. Categories where expected growth in online shoppers exceeds 35 per
cent include essentials such as over-the-counter (OTC) medicine, groceries, household supplies, and personal-care products. Even discretionary categories such as skincare and makeup,
apparel, and jewellery and accessories show expected customer growth of more than 15 per cent.
The eCommerce continues to grow significantly by over half a trillion dollars since 2021, reaching USD 3.85 trillion altogether for a year. (Charm, Coggins, Robinson and Walkie, 2022)
On the left of the image: The pandemic has caused a surge in online shopping, resulting in more people turning to the internet to buy everything from groceries to clothing and
essentials. The chart shows the percentage growth for people shopping for the first time since 2020.
Right image: The increasing number of internet users has predicted e-commerce sales to double before 2025. Which signifies an excellent opportunity for digital brands.
SCRIPT FOR PRESENTATION

24. Video content proves to be on the rise as well. In Jan 2022, 92% of global Internet users watched any kind of video online, while 52% watched music videos weekly.
One-third of internet users watch tutorial videos or how-to videos. People seek videos as teaching tools and how to use products or services. People are also spending more time
watching videos online.
The average hours of online video watched per week per person have almost doubled since 2018.
This has created an excellent opportunity for marketers to generate more video content for businesses.
86% of businesses now use video as a marketing tool, an almost 20% rise since 2016.
81% of marketers have reported that video marketing directly impacts the business, increasing sales.
According to the table, YouTube users rank as the second most visited website, with 14.34billion visits.
This statistic shows how popular online videos contents are as videos are more engaging and personal.
The infographic compares internet usage between 2019 and 2020 in one minute.
188million emails were sent in a minute in 2019 to 190million emails in 2020.
Instagram doubled in figures from 390k to 694k scrolls in a minute
There are no signs of slowing down.
This overview of the number of social media users; will show you how critical and how much social media has grown today. As of July 2022, there are 4.70billion people worldwide using
social media. This is more than half of the world’s population. Over the last year, there have been 227 million new users, with an average of 2 hours and 29 mins spent daily on social
media. This is an increase of 3.5% more time on social media compared to last year.
Facebook remains the top social media platform, followed by YouTube. The revolutions of social media have become an essential marketing tool for businesses and influencers to
promote their products and help them with their personal branding.
AI has evolved over the last decades and has made an impact on our daily life. Some of the AIs we used today are voice assistants like Siri, Alexa, and marketing chatbots. Virtual Reality
uses devices such as helmets or headsets on the users and computers to create scenes or environments to immerse and interact with the users in the 3D worlds.
It is generally used to play video games, training, and simulators.
As more companies adopt digital presence, marketers must consider many ways to attract their audiences.
In a nutshell, consumers play an essential part in driving technology. With technology advancing so quickly, what are we expecting next?
Thank you.
SCRIPT FOR PRESENTATION

25. REFERENCE LIST
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