This document discusses how colors affect communication and provides examples of color psychology in branding and marketing. It lists the group members working on the project and explores how colors are perceived differently in different regions. Several key points are made about the importance and psychological and physiological impacts of colors, as well as their power and effectiveness in learning environments and the marketplace.

2. GROUP MEMBERS
MALIK ABU BAKER ROLL NO BITM-F15-015
MALIK BILAL HAIDAR ROLL NO BITM-F15-038
USAMA RASOOL ROLL NO BITM-F15-043
SHAH ZAIB ROLL NO BITM-F15-056
IRFAN ALI ROLL NO BITM-F15-027

3. HOW COLORS
AFFECT ON OUR
COMMUNICATION.

10. COLORS are remembered easily.

11. P E R C E P T I O N O F C O L O R S C A N B E
D I F F E R E N T I N D I F F E R E N T R E G I O N S .
BLUE perceived in
ENGLAND SPAIN

13. IMPORTANCE OF COLOR:
• Colors play a vitally important role in the world in which
we live. Colors can sway thinking, change action, and
cause reaction.
• Colors is powerful and important communication tool,
and it is tied to religious, cultural, political and social
influences.

14. COLOR PSYCHOLOGY IN BRANDING AND
MARKETING:
The red color
easily attract
attention and
increase
appetite.
To emphasize on
products usually
used with black
color font

15. COLOR PSYCHOLOGY IN BRANDING AND
MARKETING:
`This color is very
good to grow
and customer
loyalty
Many products
emphasize
naturalness of
product using
this color.

16. EFFECTIVENESS OF COLORS IN
MARKETPLACE:
There is no better proof of the effectiveness of colors than
the market place, where it is a vital key in communicating a
positive, enticing and irresistible image for a product. Often
called the “silent salesperson, ” colors must immediately
attract the consumer’s eyes.

17. PHYSIOLOGICAL & PSYCHOLOGICAL
IMPACTS OF COLORS:
• We are born with an attraction for particular colors. What we feel
about them will probably last throughout your lifetime.
• Our colors choice is the result of our early childhood memories,
education, parent’s beliefs, cultural training, political leanings, and
other aspects of life.

18. THE POWER OF COLOR IN LEARNING
ENVIROMANTS:
We learn to communicate through colors before our language
skills are developed.
Colours adds tremendous meaning to communication as it
vitalizes massage, delivering an instant impression that is, most
often, universally understand.

19. THE BRAIN SEES AND REMEMBERS
COLORS FIRST!

20. Have you ever tried to imagine
what it would be like living in a
world with colors?????