This document discusses how color is an effective communication tool in branding and marketing. It lists the group members and their roll numbers who created the document at Superior University in Lahore. It then discusses how certain colors like red easily attract attention, black is used for emphasis, and green promotes naturalness and growth. The document emphasizes that color is a vital part of communicating a positive image for products in the marketplace. It explores the physiological and psychological impacts of color on people from early childhood. The power of color in learning environments is discussed, as color adds meaning and aids communication. The document concludes by noting that the brain sees and remembers colors first.

1. CREATED BY MALIK
ABU BAKER
SUPERIOR UNIVERSITY
LAHORE STUDENT

2. MY GROUP MEMBERS NAME
MALIK ABU BAKER ROLL NO BITM-F15-015
MALIK BILAL HAIDAR ROLL NO BITM-F15-038
USAMA RASOOL ROLL NO BITM-F15-043
SHAHZIAB ALI ROLL NO BITM-F15-056

3. HOW TO COLOUR
EFFECTIVE ON OUR
COMMUNICATION.

7. IMPORTANCE OF COLOUR:
• Colour play a vitally important role in the in the world in
which we live. Colour can sway thinking, change action, and
cause reaction.
• Colour is powerful and important communication tool, and it
is tied to religious, cultural, political and social influences.

8. COLOUR PSYCHOLOGY IN BRANDING AND
MARKETING:
The red colour
easily attract
attention and
increase
appetite.
To emphasize on
products usually
used with black
colour font

9. COLOUR PSYCHOLOGY IN BRANDING AND
MARKETING:
`This colour is
very good to
grow and
customer loyalty
Many products
emphasize
naturalness of
product using
this colour.

10. EFFECTIVENESS OF COLOUR IN
MARKETPLACE:
• There is no better proof of the effectiveness of colour than the
market place, where it is a vital key in communicating a positive,
enticing and irresistible image for a product. Often called the “silent
salesperson, ” colour must immediately attract the consumer’s eyes.

11. PHYSIOLOGICAL & PSYChOLOGICAL IMPACTS
OF COLOUR:
• We are born with an attraction for particular colours. What we feel about them
will probably last throughout your lifetime.
• Our colour choice is the result of our early childhood memories, education,
parent’s beliefs, cultural training, political leanings, and other aspects of life.

12. THE POWER OF COLOUR IN LEARNING
ENVIROMANTS:
• We learn to communicate through colour before our language skills are
developed.
• Colour adds tremendous meaning to communication as it vitalizes massage,
delivering an instant impression that is, most often, universally understand.

13. THE BRAIN SEES AND REMEMBERS COLOURS
FIRST!

14. Have you ever tried to imagine
what it would be like living in a
world with colour?????