Companies can differentiate their products in several ways: by size, shape, features, customizing to customer requirements, performance levels, quality consistency, expected lifespan, probability of malfunction, ease of repair, and aesthetic design. Differentiating along these dimensions allows companies to meet diverse customer needs and preferences.

2. How can companies
differentiate products?By:
Kartik Singla
Indian Institute of
Technology(BHU),
Varanasi

3. “Various
criteria for
product
differentiation”

4. Differentiating products on the basis of
size, shape, or physical structure.

5. Differentiating products on the basis of various
features offered along with their basic function.
Fully
featured
Range-
rover

6. Designing the products or programs according
to the requirement of each customer.

7. Differentiating on the basis of
performance levels:
low
average
high
superior.

8. Differentiating on
whether all the
produced units are
identical and meet
promised
specifications.

9. Differentiating
the products
on the basis
of expected
product life
under natural
and stressful
conditions.

10. Dividing the
products on the
measure of
probability that a
product will not
malfunction within a
specified time limit.

11. Classifying the products on the basis of the
ease of fixing when a product fails.
Smart phones
have high
reparability
scores.

12. Differentiation of the products on the basis of its
looks or its aesthetic value.
Stylish apparels
help to present
oneself better.