1. Rock : metal
Colour pallet:
- Mainly dark colours such as black, purple and red.
some bright blues and yellows are used and this
creates an isolation of color or a mysterious feel to
the album.
Target audience:
- Has a target audience of young adults (18-24) as it
features swearing but is considered too loud for
some elderly.
Typography:
- Tends to be sharp, angled or gothic type lettering.
Big, rounded lettering is rarely used as it is associated
with fun and safety which conflicts with the music.
Media Language:
- Shots are mainly mid-shots (shows the artists up to
their torso) this may be to keep the artist close but
also to single them out. This reinforces the message
the music works to put forward. Other albums may
have no image of the artist on which reinforces the
mystery and distance conveyed through the music.
Iconography:
- Brutal images such as fire and skulls are used,
intricate patterns or a desolate location is sometimes
used and this confuses the audience and reinforces
the mystery set within the music.
Setting:
- Isolated dark setting such as a woods or desert or
sometimes a warehouse, this connotes a dark and
mysterious atmosphere much like the music does.

2. Pop
Colour pallet:
- bright colours such as bright pink, light blue and small
bits of red are used to convey fun and exciting
content.
Target audience:
- The target audience is aged between 10 – 17 as these
are the ages that will enjoy fast paced music that is
suitable for dancing.
Typography:
- The text used tends to be big, bold fun writing that is
eye catching. This creates a fun and exciting mood
around the CD which is what the music is also
intended to do.
Media language:
- The shots used vary from long shots to close-ups. The
close-ups tend to be of a single artist and this makes
us feel closer to the artist as we associate a close up
with intimacy. The long shots are usually of a band,
however the band will be looking toward the
audience which again we associate with intimacy
through eye contact.
Iconography:
- Images tend to be of recognisable and ‘pretty’ such as
a beach, city or flowers. The majority of the time the
artist will be on the cover which gives us a
recognisable face to look at. This gives comfort as
there is no mystery or confusion about the album.
Setting:
- This tends to be in a recognisable city or even a
rooftop. Occasionally a beach or field may be seen
and this connotes freedom and fun which is what this
music genre tries to express.

3. Rock : Indie
Colour pallet:
- The colours used are mainly neutral colours that show
a calm and mild image, similar to the ambience of the
music.
Target audience:
- The target audience for this type of music tends to be
teenagers to adults, people aged 16 – 35 may enjoy
this music as the music tends to be quite mellow and
this is good for calming the audience members.
Typography:
- The type of text used for the headings on the albums
tends to be simple, allowing more attention to be paid
to the image. Some covers may have more bold
lettering, however it will be in a simple font that
doesn’t draw too much attention.
Media language:
- The shot types tend to vary from mid-shots to close
ups. When focusing on the artist a mid-shot is
commonly used however if the focus is on an object it
will usually be a close up in order too capture the
detail. The varying shots convey a neutral impression
without creating distance between the receiver and
the artist.
Iconography:
- Images help to transmit a calming ambience as they
include natural images such as trees, birds or flowers,
some images are of guitars and other instruments.
Setting:
- The setting of most covers are in places that have a
relaxing atmosphere but are also mysterious, this
includes places such as beaches, waterfalls and
mountains.

4. Rap
Colour pallet:
- The colours are mainly black, reds and white. This
intimidates and darkens the album to fit the
genre.
Target audience:
- Due to the explicit language featured within the
music the target audience will range from around
16- 25 this is because younger audiences are
shielded from the language whereas older
generations will find it tasteless.
Typography:
- The text type is primarily block letters, this is
almost like statement lettering and is used to get
straight to the point.
Media language:
- The shots are almost all mid-close ups of the artist,
this allows you to see the artist with a hint of
intimacy but without the closeness that comes
with a close up.
Iconography:
- The artist is the main focus of the album covers,
they are usually interacting with the audience
through either eye contact or through their body
language in the image.
Setting:
- The setting is either of an isolated place such as a
warehouse, or it is of a school setting (stage/locker
room). This connotes the artist wanting to go back
to their childhood which conforms to the music's
message of wanting another chance to reconcile.

5. Country
Colour pallet:
- Mellow colours such as green and blue are used,
some black and whites are used which convey
innocence and darkness.
Target audience:
- The target audience for this genre tends to be an
older audience ranging from 20-40. This is due to
the unique sound that country produces, some
youths may find it unappealing.
Typography:
- The text is mainly bold patterned writing, this
makes a statement while also keeping the design
fun and interesting.
Media language:
- Shots are mainly medium close-ups, however long
shots are also used to show the artist. These types
of shot keep the intimacy while also creating a
look of separation and loneliness.
Iconography:
- The main image of the album is of the artist which
means that the artist is the main selling point of
the album. This keeps the album personal and also
draws the audience toward the artist rather than
the genre.
Setting:
- For women they setting tends to be outside, this
may be in a field or just on a road but it places
them closer to nature. For men however they tend
to have a bar or shack setting which conveys a
more rugged and manly image.