Certiport certification and partners slides

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CERTIFICATION:
A GROWTH MARKET
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CERTIFICATION:
Partner in Learning &
Validation

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CERTIPORT
”
Worldwide administrator of Premier Certification Programs
 Microsoft Office Specialist (MOS) – Office 2003, XP
 Microsoft Business Certification – Office 2007
 Microsoft Certified Application Specialist
 Adobe Certified Associate (ACA) – CS2 & CS3
 Flash , Dreamweaver & Photoshop Certification
 IC3 Certification (Basic Digital Literacy)
 Education Testing Services (ETS) Critical Thinking
Worldwide Statistics
 135 Countries
 24 Languages
 12,000+ ACTIVE Certiport Test Centers
 7 million Exams delivered as of October, 2009
Achieve – Distinguish – Advance
 Certiport develops and delivers global, standards-based, validated learning solutions that enable individuals
and organizations to develop the skills necessary to achieve more, distinguish themselves, and advance
academically, professionally, and economically.

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WHY WE’RE REVVED UP
A strong foundation for growth is in place.
 Global marketplace for certification is massive and continues to grow with need
for “verified skills”
 24 Languages
 Over 100,000 Validated
certification exams delivered
monthly
 Global virtual distribution
and marketing network
with 12,000+ authorized
test centers
 Delivered more than
7 million test worldwide
 Approx. 100 new centers
sign up each month to
offer Certiport certification exams
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CERTIPORT VALUE PROPOSITION
Government
•Enhance national competitiveness through embrace of global standards and mass digital literacy
•Help communities tap e-Government services
•Reduce youth unemployment
•Transition unemployed and socially disadvantaged into careers
Higher Education
•Grow enrollments by attracting students with relevant learning outcomes for tomorrow’s jobs.
•Improve readiness for high-demand skills by offering more programs, more quickly.
•Improving student satisfaction and reduce drop-out rates through effective, adaptable retention programs.
•Leverage federal programs for technology literacy.
High Schools
•Digitally literate teachers
•Technology integrated in the classroom
•Student centric learning, anywhere, anytime
•Students enabled for success in business, creative and IT study clusters in Higher Ed
•Tap new revenue streams from government programs
Corporates
•Certiport certifications provide employees with the skills to be productive and adaptive
•Hiring certified workers means higher customer satisfaction, increased productivity and lower employee
turnover.
•Businesses that employ a high number of certified help desk staff can handle 11 percent more phone calls
and 28 percent more field service calls than businesses with a low number of certified helpdesk staff
(CompTIA).
•Forty percent of employees earn a promotion within one year of being certified, according to an IDC study

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WANTED: ICT LITERACY
 Employers require ‘21st Century skills’ surrounding Information &
Communications Technology (ICT)
 Traditional skills alone are insufficient
 Digital literacy is a workplace necessity
 Well over half of the US workforce uses a computer at work
• Over 80% of managerial positions
• Over 70% for technical, sales & administration support positions
• Over 20% of manufacturing laborers
ICT Literacy
Traditional Skills 21st Century Skills
Arithmetic
Writing
Reading

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WANTED: ICT LITERACY [CONT’D]
 ICT related jobs are growing at 3X the general employment
rate
 Over 20% of all Information Worker jobs are geography
independent
 Knowledge workers must be able to use digital tools
• Computer
• Internet
• E-mail
• Smart phones / PDAs
Source: “Competitive Advantage from Better Interactions,” The McKinsey Quarterly, Vol 2, 2006.
Information Technology Outlook 2006, Organisation for Economic Co-operation and Development (OECD), 2006

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LEARNING PATHWAY SOLUTION
 Certiport’s tried and true educational model is standards-based and
provides assessment, learning, practice and certification products and
materials to ensure candidate’s have the best opportunity for certification
and advancement in their institutions or organizations.

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BENEFITS OF CERTIFICATION
Academic & Career Advancement
Personal & Organizational Competitive Advantage
Increased Productivity
Global Skills Validation & Verification
Organizational Program Enhancement

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CREATING PATHWAYS TO SUSTAINABLE CAREERS
Fundamental
Skills
Specialized
Skills
Career
Paths
Analytical
Professional
Track
Information
Technology
Professional
Track
Creative Media
Professional
Track
Business
Professional
Track

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PROGRAMS
 Microsoft® Office Specialist — Certiport
created and launched the official certification
program for Microsoft Office in 1997.
 Certiport IC³® — Certiport created and
launched the world’s premier performance-
based digital literacy certification in 2002.
 Microsoft® Business Certification — Certiport
became the Microsoft launch partner for the
Microsoft Business Certification program in
January 2007.
 Adobe® Certified Associate — Adobe
partnered with Certiport to launch the leading
certification for validating entry-level digital
communications skills in June 2007.

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NEW PROGRAM!
 A capstone certification to assess
individual and group critical
thinking skills in a technology-
enabled education or work
environment.
• Prove ability to think critically
and effectively to solve problems
while using technology
• A skill set identified as
Information and Communication
Technology (ICT) Literacy
 Aligned with nationally recognized
Association of Colleges and
Research Libraries (ACRL)
information literacy standards, and
endorsed by the Global Digital
Literacy Council (GDLC).
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As the acknowledged leaders in educational
assessment and ICT certification, ETS and
Certiport are joining forces to address the
growing market need for education
administrators and teachers, workforce
development program managers, and
human resource managers to evaluate
individual and group critical thinking skills in
a technology-enabled education or work
environment.

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Internet and Computing Core
Certification (IC³)
 Internet and Computing Core Certification
• Global standard measurement of computing
literacy
 Set of three exams:
• Computing Fundamentals
• Key Applications
• Living Online

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Global Digital Literacy Council
The purpose of the Global Digital Literacy Council is to
define and serve as a credible and authoritative voice
on issues driving the development of global digital
literacy standards and systems. The council oversees
and guides the development of digital literacy
standards, and ensures that such standards are market
driven and continue to map to Internet and computing
technology skill and competency requirements.

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Global Digital Literacy Council
 Adobe
 International Society on
Technology Education
 Tianjin Professional College
 Microsoft
 Itcert Solutions Limited and
MEA Partnership, UK
 Washington State Office of
Superintendent of Public
Instruction
 Chairman of Association of
Computer Fundamentals China
on Higher Education
 City and Guilds
 EDC
 Cengage Learning
 Toyota National College of
Technology
 Sohar University
 TechnoSapiens

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International Education Advisory Board
 9 advisory board members
 Represents K-12, Higher
Education and Corporate
Training
 Provide advice and
feedback regarding the IC3
program
 Communication conduit to
their schools and customers
 Meet via monthly
conference calls and 1 in-
person meeting at
Pathways

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Global
Workforce
Solutions
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Job Corps
 Location: USA
 Implementation Date: April 2007 – Present
 Funding: Government sponsored
 Impact:
Job Corps credentialing program meets employer requirements
 The U.S. Department of Labor's Office of Job Corps launched a
system-wide-credentialing program to meet workforce needs by
updating and aligning its career and technical training programs. The
organization now utilizes industry-identified skills based on
internationally recognized computing standards found in Certiport
Internet and Computing Core Certification (IC³®) and Microsoft®
Office Specialist. Job Corp students in the Finance and Business
Services industry tracks will learn and validate current and relevant
skills while achieving industry-recognized credentials.
 Quote:
"Job Corps has taken a major step in addressing the shortage of digitally
skilled labor in the United States. Using industry-recognized credentials
provides a clear way of aligning skills training with job-market requirements
while optimizing in-training investment."
 – David Saedi, President and CEO of Certiport

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The Information Technology Authority
 Location: Oman
 Implementation Date: January 2009 – January 2012
 Funding: Government sponsored
 Impact:
Oman chooses Certiport to certify 93,000 civil service employees
 The Information Technology Authority (ITA) of Oman's most
ambitious learning and certification initiative to date is based on the
global digital literacy standards of Certiport Internet and Computing
Core Certification (IC³®). The initiative will certify the country's
93,000 civil service employees over a three-year period.
Commencing in phases, more than 200 individuals will certify and
receive advanced training to master global digital literacy standards
and professional instructor methodologies. These trainers will then
become the vehicle for rolling out learning and certification essential
to the GITTC program for employees of various government
branches. GITTC will become an employment boon for Omanis hired
to support the initiative both now—as trainers or technical support
workers—and in the future—with new roles created to strengthen
Oman's emerging e-government projects.
 Quote:
"This initiative will truly be borne by the people of Oman. Transferring the knowledge to
implement and conduct this vital initiative from our organization to Omani citizens will lead to the
complete 'Omanization' of the GITTC program."

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Mauritius Digital Literacy Initiative
 Location: Mauritius
 Implementation Date: August 2006 – September 2010
 Funding: Government sponsored
 Impact:
Island nation Mauritius makes achievement of Certiport IC³
mandatory
 The Mauritius initiative was launched to help the island nation
become an economic bridge between the emerging information
technology power and the African continent. The initiative made the
achievement of the world's premier digital literacy credential—
Certiport IC³—a mandatory requirement for high school graduation.
The goal of the Prime Minister and Cabinet of Mauritius, who
approved and designated the program as high priority, is to train
and certify thousands students in IC³ in a four year period.
 Quote:
"Government leaders are always pleased to learn that the power to address the Digital
Divide lies within the borders of their own nation. Developing a holistic approach to
bridging the Divide simply begins by marrying a country's needs with its native
resources."
 – Dr. Appu Kuttan, author and renowned authority on developing systems to bridge
the Digital Divide

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Computer Learning Initiative
 Location: Cleveland, Ohio, USA
 Implementation Date: May 2005 – May 2010
 Funding: Private sponsorship
 Impact:
CLIMB targets 30,000 of Cleveland's low-income residents
 The initiative was launched to offer technology training, financial
literacy, and Certiport Internet and Computing Core Certification
(IC³®) to 30,000 low-income residents over a five-year period.
Certiport joined the City of Cleveland and its strategic partners,
Cuyahoga Community College, Cleveland Digital Vision, IBM,
Cleveland Housing Network, Ashbury Computer Center, Famicos
Foundation, SBC, PerceptIS and others in this, the largest citywide
digital literacy initiative of its kind to date in the United States.
 Quote:
"Computer and Internet skills are no longer optional for success on the job.
Our objective is to help close the digital skills gap for an important segment of
our population that needs a helping hand."
 – Former Cleveland Mayor Jane Campbell

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China Railway Publishing House
 Location: China
 Implementation Date: April 2009 – Present
 Funding: Privately sponsored
 Impact:
China's leading IT publisher selects Certiport to deliver digital literacy
 Certiport partnered in a wide-ranging technology agreement with China Railway
Publishing House, a subsidiary of China Railway Group Ltd. (0390.HK), to
provide the Certiport Internet & Computing Benchmark™ assessment, CCI
Learning Solutions courseware for Certiport IC³® and the platform to deliver
additional IT learning content to students and China Railway Group employees.
The agreement permits the publisher to expand its offering and reach into
education. Not only will localized CCI courseware for Certiport IC³ be delivered
with the Benchmark assessment into more than 1,000 vocational technology
high schools and colleges but also the company's other tech-related titles in a
highly engaging online format. In April, Railway Publishing House with the
support of Certiport China will kick off an aggressive three-year plan to establish
a Certiport testing center in each of the targeted schools, paving the way for
Benchmark and Certiport IC³ certification exam administration.
 Quote:
"Railway Publishing is opening a new chapter in proliferating digital literacy in China. By offering global
standards in digital literacy and other IT learning through Certiport's interactive and accessible system,
the company's ability to transform lives has increased exponentially."
 – David Saedi, President and CEO of Certiport

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Hawaii Department of Education (HDOE)
 Location: Hawaii, USA
 Implementation Date: November 2005 – August 2008
 Funding: State sponsored
 Impact:
Statewide digital literacy initiative involves Certiport IC³
 A multi-year agreement with the Hawaii Department of Education
(HDOE) was established to implement a statewide Computer
Literacy Certification System (CLCS) for eighth graders. The program
leveraged Certiport Internet and Computing Core Certification (IC³®)
in the largest such implementation at that time. Terms of the
agreement called for the training and testing of more than 14,000
students per year and their teachers, following Hawaii's Educational
Technology Contents Standards.
 Quote:
"Hawaii is focused on producing school graduates that can compete effectively on the
world economic stage. This program, in partnership with Certiport, provides validated,
measurable outcomes that prove our students and teachers have the current, relevant
computer and Internet skills needed to distinguish themselves and advance in school
and in the workplace."
 – Patricia Hamamoto, Superintendent of the Hawaii Department of Education

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The Canadian Charity Association
 Location: Canada
 Implementation Date: January 2006 – January 2007
 Funding: Private sponsorship
 Impact:
Certiport and CCA initiate Census of Digital Skills
 Certiport and The Canadian Charity Association (CCA)
launched a nationwide partnership initiative designed to
allow marginalized residents to assess and upgrade their
computing skills. The program also initiated a Census of
Digital Skills. Community Computer Centres administered
by the CCA offer Certiport Internet and Computing Core
Certification (IC³®), a globally recognized standard for
digital literacy.
 Quote:
"We chose Certiport because their programs add credibility to our outreach efforts. By
offering people training services and validation of their skill sets, we will give them a
global currency to acquire employment and the courage to re-integrate into society."
 – Carole French, Executive Director of CCA

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Brunei E-government Project
 Location: Brunei
 Implementation Date: October 2006 – Present
 Funding: Government sponsored
 Impact:
Nation of Brunei upgrades to Certiport and Microsoft certifications
 Certiport helped pave the way for members of the Bruneian
workforce to learn and validate information and communications
technology (ICT) skills while earning globally recognized credentials.
Parties representing the South-East Asian Ministers of Education
Organization Regional Center for Vocational and Technical Education
and Training (SEAMEO Voctech) and Wordware, a Certiport Solution
Provider, provided Microsoft® Office and Certiport Internet and
Computing Core Certification (IC³) programs for both the private and
public sectors in Brunei.
 Quote:
"In the face of increasing regional and global competition, the stakes for
developing a digitally proficient workforce are very high. Teaching computer
skills alone is not enough. ICT training must be comprehensive and measured
against internationally accepted standards."
 – Randy Pierson, Executive Vice President of Certiport

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Mississippi Department of Education
 Location: Mississippi, USA
 Implementation Date: May 2006 – Present
 Funding: State sponsored
 Impact:
Mississippi DOE revamps Tech Prep Program with Certiport IC³
 The Mississippi Department of Education selected Certiport Internet and
Computing Core Certification (IC³®) for teachers and students across the
state as a component essential to overhauling the 12-year-old Tech Prep
program. Training and certification was offered to all information
communications technology educators followed by the training and
potential certification of all seventh and eight grade students, making
Mississippi a leader in seeking to become the first digitally literate state in
the continental United States.
 Quote:
"Mississippi has made significant advances to prepare students to better
compete in today's economy. IC³ adds a measurable outcome to our Tech Prep
curriculum that demonstrates the progress of our educational system in
meeting national standards; but more importantly, it reflects our state's
commitment to higher education and the employment goals of our students."
 – Dr. Hank Bounds, Mississippi State Superintendent of Education

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Certiport Global Recognition

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2009 CHINA

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VIDEO (YOUR TIME)

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THE SMARTBOOK

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SMART CLASSROOMS
 Student centric, not institution centric
 Learning centric
 Creating knowledge learners
 Increased personalization
 Connected, anytime, anyplace
Add a photo here of
A student sitting under a tree or on a train
looking at a smart device (phone,
netbook, etc.)