Digital badges are a rapidly growing worldwide online system that contains information about a person such as the knowledge and skills they achieved through formal or informal learning and who validated that learning. Once earned, digital badges can be added to a learner’s social media profile, like LinkedIn or Twitter. Then when someone clicks on the badge, they are provided detailed information on what it took to earn that badge. The presenters, who have decades of corporate and collegiate experience, will share with you the what, why and how of implementing digital badges in your organization.  

1. Digital “Badges”
TheWHAT
TheWHY
The HOW
Carol Gravel, Binnacle Consulting
&
Peter Janzow, Credly

2. Topics
 Define What digital badges are and what digital badges others
are issuing.
 Define Why organizations are using digital badges and why your
organization would want to use them.
 Define How organizations implemented digital badges and how
you can implement them in your organization.

3. The
WHAT
Digital “Badge” *= A digital record of an accomplishment
or skill that is verified and can be displayed online.
3TYPES of Digital “Badges” :
1) Digital Credentials - awarded to individuals who can prove
competency in some subject through a passing a proctored exam.
2) Digital Certificates - issued for completion of a course or seminar.
3) Digital Badges - awarded to individuals who can prove
competency in some subject through completing a rigorous
examination or passing a course.

4. © Global Knowledge Training LLC. All rights reserved. Page 4
What does the Digital Record look like?
The
WHAT

5. The
WHY2)Traditional resumes do NOT
a) Represent specific knowledge or skills
b) Provide validation of knowledge or skills
1) Changing workforce
a) Dramatic increase/dependence on contract, freelance and gig
workers in the next few years
b) Skills are evolving at a RAPID pace
c) New organizational design models eg: cross functional dynamic
teams
d) 60% of workers stated that their organizations were not effective in
empowering people to manage their own careers

6. The
WHY

7. The
WHY-
Challenges
1. Identifying talent – how do you know who has what skills and
training?
2. Engaging/progressing talent – how can the organization
standout as a great place to work?
3. Measuring performance – how can organizations track who is
delivering?
4. Managing risk – how can organizations ensure their workforce
and teams perform as expected and avoid negative
perceptions?
5. Build Corporate Brand…Engendering trust and connections
across diverse groups and individuals

8. The
WHY-
Solutions
 Study: employees who receive
regular small rewards, in the form of
money, points, or thanks, are a
staggering 8 times more engaged
than those who receive
compensation and bonus increases
once a year
 Personalization matters –
recognizing individuals’ skills,
abilities and contributions can
increase engagement

9. The
WHY
Drive Client Engagement and Usability
 Increase course completion
 65% report motivation to progress
through courses that offer badges*
 Increase sales
 40% report an increase in loyalty to the
badge issuing brand*
*2017 Acclaim survey of current badge holders

10. The
WHY-
IBM

11. The
WHY-
Certification
Bodies
 Rapid change in IT certification
bodies can’t keep up
 Digital - sharable and public vs.
framed on the wall

12. The
HOW

13. The
HOW-
An Example
 Define Strategy
Badges = All Courses that have
Knowledge and/or SkillsAssessments
 Define Platform
Credly - most prominent platform in IT
 Market leader for IT Certifications
and PMI
 Supporting large companies eg:
IBM, CISCO, & Microsoft
 Develop Badge
 Marking & Communications
 Data Preparation
 Issue Badge
 Data Analytics/reporting on KPI’s

14. The
HOW-
Pilot Results
KPI Target Achieved Qty Notes
# of Students
Offered
50 76 76 total students during pilot period
Attempt Rate 33% 20% 15 Only 15 tried for badge
Pass/Issue
Rate
80% 100% 15 Single take quiz
Claim Rate % 40% 87% 13
Share Rate % 50% 93% 14 Shared via email and/or Social Media
Views/share 1:1 2.6:1 37
Pilot was largely successful
• Attempt Rate low due to minimum marketing/communication
• Pass/Issue rate beat target
• Claim rate beat target
• Share rate beat target
• Views/shares beet target

15. The
HOW
Results from
IBM

16. The
HOW
- Your
Organization
1. Define Strategy
 Certificates of Completion ?
 Badges ?
2. Define Objectives and KPIs
 Data on individuals knowledge/skills?
3. Define Platform
 Host ?
 SAAS ?
4. Develop Badge
5. Marking & Communications
6. Data Preparation
7. Issue Badge
8. Data Analysis/Insight reuse to
measure KPI

17. Digital “Badges”
TheWHAT
TheWHY
The HOW
Carol Gravel, Binnacle Consulting
&
Peter Janzow, Credly