The document analyzes the effectiveness of Quality Alloys Inc.'s website and promotion strategies. It finds that while website visits increased during a promotional period, revenue actually decreased compared to prior periods. There is little correlation between website visits and revenue, with revenue instead highly correlated to pounds of alloys sold. The document recommends Quality Alloys focus on improving the customer journey across advertising, website, and brochures to boost conversions. It also suggests investing in key account management and additional data collection to better understand revenue drivers.