This document discusses how third-party logistics providers (3PLs) are changing the retail landscape. It notes that 3PLs can help companies compete by focusing on fulfillment and leveraging the 3PL's expertise, resources, and scalability. The document provides tips for various fulfillment aspects like packaging, labeling, systems, and ensuring flexibility and reliability. It argues that using a 3PL's warehouse space and staff allows companies to focus on their core business rather than investing in their own fulfillment infrastructure. Finally, it emphasizes that not all 3PLs provide the same capabilities and companies should research options to find the best fit.