P&G is a 162-year-old fast moving consumer goods company that markets over 250 brands in 140 countries. The document discusses P&G's operations in the Baltics and challenges facing the company globally. It also provides an overview of P&G's IT vision to use information technology to enhance consumer understanding, accelerate innovation, and create competitive advantage. Finally, it describes an international IT management seminar that P&G sponsors to develop students' technology and management skills.