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The ‘Rolling Stone’ magazine carries over a number of House Style features across the various editions of its magazine. For starters, the masthead ‘Rolling
Stone’ is always in a bold font with the colour red accompanying it but it is always obscured by the various actors/singer, as the stars featured are always
the main attraction of that specific edition and it is expected that the audience already know the magazine title. The colour red from the title is also carried
over into the text featured on the page i.e. ‘Eminem Reborn’, ‘Exposed’ and ‘Charles Manson Today’. This creates consistency for the label, establishing
familiarity for the readersaudience. The edition featuring Bruno Mars counters this however, as the cover line ‘BRUNO MARS’ is a dark yellow to resemble
his leopard fur clothing.
The magazine is trying to diversify its editions by using cross media convergence, as many of the other features are not related to music. The Bruno Mars
edition states ‘BOSS WEED’ as a feature, detailing a story of a gangster, ‘Charles Manson Today’ is a feature on the famous serial killer on the Eminem
edition, and ‘Game of Thrones’ is featured on the Jon Hamm edition. This is to draw in more audiences who are not into the mu sic genre as much as the
everyday buyer of the ‘Rolling Stone’ is, making it so that it is a cross platform type of media. The ‘Game of Thrones’ feature relates however to Jon Hamm
as he is the star of ‘Mad Men’, a very popular show like how ‘Game of Thrones’ is.
The stars featured on the magazine editions are always in a Medium Shot, displaying the upper body to the audience. This is done for representation,
especially for men in these editions. They are featured in medium shots as it conveys their masculinity: their big build, muscular, intimidating look towards
the camera. It portrays a positive, idealistic stereotype of men about how they are brave, courageous and strong, attracting a wide male audience who like
this convention.

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House style

  • 1. The ‘Rolling Stone’ magazine carries over a number of House Style features across the various editions of its magazine. For starters, the masthead ‘Rolling Stone’ is always in a bold font with the colour red accompanying it but it is always obscured by the various actors/singer, as the stars featured are always the main attraction of that specific edition and it is expected that the audience already know the magazine title. The colour red from the title is also carried over into the text featured on the page i.e. ‘Eminem Reborn’, ‘Exposed’ and ‘Charles Manson Today’. This creates consistency for the label, establishing familiarity for the readersaudience. The edition featuring Bruno Mars counters this however, as the cover line ‘BRUNO MARS’ is a dark yellow to resemble his leopard fur clothing. The magazine is trying to diversify its editions by using cross media convergence, as many of the other features are not related to music. The Bruno Mars edition states ‘BOSS WEED’ as a feature, detailing a story of a gangster, ‘Charles Manson Today’ is a feature on the famous serial killer on the Eminem edition, and ‘Game of Thrones’ is featured on the Jon Hamm edition. This is to draw in more audiences who are not into the mu sic genre as much as the everyday buyer of the ‘Rolling Stone’ is, making it so that it is a cross platform type of media. The ‘Game of Thrones’ feature relates however to Jon Hamm as he is the star of ‘Mad Men’, a very popular show like how ‘Game of Thrones’ is. The stars featured on the magazine editions are always in a Medium Shot, displaying the upper body to the audience. This is done for representation, especially for men in these editions. They are featured in medium shots as it conveys their masculinity: their big build, muscular, intimidating look towards the camera. It portrays a positive, idealistic stereotype of men about how they are brave, courageous and strong, attracting a wide male audience who like this convention.