The Rolling Stone magazine maintains consistency across editions by always featuring the title in red font obscured by the cover star. It also carries the color red into article text to establish familiarity. However, the Bruno Mars edition uses yellow to match his clothing. The magazine includes non-music features to attract broader audiences. It discusses gangsters on one cover and Charles Manson on another. Cover stars are always photographed from the upper body in medium shots to portray masculinity and strength, appealing to male readers.