1. Phill Alexander

4. Batman’s poster is clean. It’s dark, but the colors are cool blues and blacks. If we apply the color associations from page 175 of Horton, we get many of the responses one would map to Batman: cold, calm, truth, precision, grief, gloom, despair, dignity, solemnity, negation It’s sophisticated, and it rings true to the character. Batman is also looking away, into the image(the city) and not at the audience.

5. The Joker’s poster is abstract. It’s also dark, but it’s “gritty,” with jagged, harsh brushstrokes for the eyes and lips/bat logo against the white painted, chipping brick wall. The only clean line are the type elements. Again, if we apply the color associations from page 175 of Horton , the qualities of red that work well with the Joker character include: aggression, impulsiveness, extroversion, crudeness, danger. Though it isn’t really the Joker’s face, the eyes are staring at the audience.

6. This poster, from the Joker’s viral website, represents the Joker’s “style” of presenting things. Notice that the poster is made of chopped up playing cards as well as a chopped up headshot of Batman. The Joker’s X-acto knife appears on the image as well, along with red which the audience might assume is blood. The motif here– the cutting, the red, the pasting and the scribbled handwriting added, will be important to the next slide(s).

10. Notice how the Gotham Times has been remixed/remade in the Joker’s style. It’s funny, but also a bit disturbing. Most importantly, though, the Joker’s style as applied here violates the uniform, neat, utility Newspaper layout.