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1. Genre Analysis - Dance/electronic
The genre I am researching is dance/electronic, the artist of the song is WiDE AWAKE, who are an indie
electronic group.
Dance music is upbeat and often referred to as rave music as well, in the 1990’s the genres consisted of
techno and trance mainly and UK Garage was later introduced also. Now in this decade, Hip Hop has
influenced it and so has Rock creating a new Dance Punk music genre. Many music artists have produced
dance tracks also as well as being the vocals helping to develop the dance music industry and promote it or
collaborating with other music artists. Calvin Harris has currently released an album and has been influenced
heavily by electronic music as he is an electronic musician but describes his songs as belonging to the dance
category hence ‘I created disco’ song. Despite it sometimes being difficult to categorise songs, it is now clear
that songs are taking characteristics from one another from other genres to keep modernising themselves.
Often in music videos of dance songs there are nightlife scenes
helping to create the atmosphere suitable for the song. As modern
music evolves, groups and artists are experimenting by
incorporating different genres of music into their songs. WiDE
AWAKE who are a upcoming electronic group have started adding
dance conventions into their songs to entice a wider audience
WiDE AWAKE also have been incorporating house music into
their songs, this is the genre of song that my music video will fit
into.
Definition: “House is a genre of electronic dance music and has
been the current standard of “club music” since the late
eighties...The mood, compared to disco, is typically a bit darker and
minimalist as house music uses many other sounds including
synths, funk, and soul. It is also the easiest dance music genre to
combine with other genres to produce a new sound, like disco
house, electro house, and tribal house.”
HOUSE ICONOGRAPHY.
Dark environment's with bright lights

2. Jacob Banksis a British singer-songwriter from Birmingham.Jacob became
the first unsigned act to ever
appear on BBC Radio 1 Live
Lounge. His music is influenced by
a range of genres including soul,
R&B and hip-hop.[5]
Jacob is
currently working with artists such
as Chase & Status, Bondax, Jake
Gosling, Knox Brown, Plan B and
Wretch32