Rap music originated in the Bronx in the 1970s through the collaboration of African American singers and DJs. It grew popular in the 1980s with artists like Grandmaster Flash. The 1990s saw the rise of gangsta rap on the west coast with Dr. Dre and Snoop Dogg, as well as east coast artists like The Notorious B.I.G. and Tupac. Into the 2000s, Eminem became one of the most successful white rappers while Kanye West brought a unique style. Current talented new artists like J. Cole, Kendrick Lamar, and Big K.R.I.T are continuing to shape the genre.