The document discusses marketing strategies for the film "Filth" targeting both local and global audiences. It notes that the official trailer includes subtitles so different nationalities can understand it, and is uploaded to Lionsgate's YouTube channel to increase audiences as the film is not targeted globally. There are posters in different languages like Japanese, Korean, and Australian, but not American as Americans may not understand the British humor or be offended by the content. Japan was the first country to release the film on September 16, 2013 as James McAvoy seems famous there.
1. What filth had to think of
when targeting local and
Global Audiences in
Marketing?
By Vincent, Matthew, Yousef
2. Trailer
The official trailer should include subtitles so that
different nationalities can understand it.
Filth trailer is uploaded on the official Lionsgate
YouTube channel so they can increase their audiences,
as the film is not targeted globally.
4. Posters
There are different languages for filth posters such as
Japanese, Korean and Australian.
They do not have a poster in America, possibly
because Americans would not understand the British
humour and they may be offended by the content of the
film.
Americans may not understand Scottish Accent,
therefore they are not part of the targeted audience.
5. First Release
James McAvoy seems to be famous in Japan because
Filth was released in Japan before any other country.
It was released on the 16th September 2013.
