Where is the industry headed in Decorative Print, roll fed label and roll fed inkjet both for workflow and hardware? Get a glimpse of the future in this fascinating session.

1. Hot Trends in
Applications and
Industrial Print
Erik Holdo

2. State of the
Graphic
Communications
Industry
#MarcoTradeshow18
Print is not dead!
 It has changed
 What is old is new
 The intersection of Print & Tech

3. The Value of
Print
#MarcoTradeshow18
What areas are growing?
Packaging & Labels are seeing amazing growth in
digital! Even commoditized markets are growing
for digital and transferring from offset
Image

4. The Value of
Embellished
Print
#MarcoTradeshow18
Digital Print Enhancement
Premiums
The Top 2 – Digital Textured Coating & Digital Foil
35%
37%
37%
39%
40%
42%
43%
40%
24%
42%
82%
67%
89%
0% 20% 40% 60% 80% 100%
Spot or flood coating
Spot colors
Gamut expansion
Specialty colors
Foils
Security
Textured
Print Buyers
PSPs
Q6 (Print Buyers): Compared with standard 4-color printing, how much more did you pay or
would you expect to pay for this type of enhancement?
Q29 (PSPs): Compared with digital CMYK-only printing, how much of a premium or
percentage increase can you charge for print enhancement??
- Keypoint Intelligence – Beyond CMYK, 2017

5. Where are
the Pages?
#MarcoTradeshow18
Growth in Inkjet
While overall global page volumes are down, those
produced by digital means, and especially inkjet,
are growing rapidly

6. The 3 Hot
Trends in
Print
#MarcoTradeshow18
Packaging/Label
Short run digitally
produced for Brand
Owners and
Entrepreneurs
Decorative/
Embellished
Textured Coatings,
Digital Foil,
Printable
Electronics
Inkjet UV/
Water Based
Increased Quality,
Smaller Footprints,
High Speeds
31 2

7. Print
Hot
Trends
#MarcoTradeshow18
Packaging/Label
From toner to Inkjet, new digital devices
with heavier substrate capabilities and
offset quality eliminate the time and
expense of traditional prototyping while
making small batch production possible
1

8. Packaging / Label #MarcoTradeshow18

9. Print
Hot
Trends
#MarcoTradeshow18
Decorative/Embellished
Traditional embellishments such as foil
and textured coatings are expensive
and require lead time
Digital 3D UV texturing and embossed
foil requires no dies or plates. Run
lengths as small as 1 are profitable
2

10. Decorative/Embellished #MarcoTradeshow18

11. Print
Hot
Trends
#MarcoTradeshow18
Inkjet UV/Water Based
Whether you want to print 88,000+ color
letter-size pages per hour, or want
offset quality in a full variable UV press,
Inkjet’s time has arrived
3

12. Inkjet UV/Water Based #MarcoTradeshow18

13. The 3 Hot
Services of
GC/IP
#MarcoTradeshow18
Multichannel
Analytics
Beyond CTR and
response rates to
digital attribution
Brand
Management
From brand color
assurance to
rapid prototyping
& soft proofing
Augmented
Reality
From triggered
video
experiences to
variable data
video
31 2

14. The 3 Hot
Services of
GC/IP
#MarcoTradeshow18
Multichannel Analytics
It is no longer sufficient to just
understand how many people opened
an email or responded to a PURL. New
analytics engines allow for monitoring
all marketing activity to provide
attribution to marketing spend
1

15. Multichannel Analytics #MarcoTradeshow18
 CMOs will drive $32.3B in Marketing Technology
Spending by 2018….Data and Analytics sub-segment
growing ~ 16%/yr from
~ $8B in 2015  $12B in 2018
IDC Web Conference, “The Marketing Software Revolution: Strategies for Buyers and
Sellers,” January 2018
 “Marketers are quickly moving beyond the talk of a
more analytical, data-driven future for marketing
and investing in new technologies, adopting new
processes, and recruiting new skills in order to put
this concept into practice.”
Forrester Consulting, “Marketing Embraces Its Data-Driven Future,” April 2017
 “…today’s turbulent environment means…
[marketers] must be technologists, tracking and
capitalizing on the most useful of the sophisticated
technologies that are flooding their field.”
Harvard Business Review, “Decision-Driven Marketing,” July-August 2017
 “…61% of respondents selected marketing analytics
as one of their top five priority areas for
investment.“
Gartner, CMO Spend Survey 2015-2016

16. The 3 Hot
Services of
GC/IP
#MarcoTradeshow18
Brand Management
Protecting and promoting a brand is
the single most important function of
marketing. New technologies can now
prove output devices are conforming to
brand color and identity at al times
Automatic calibration reduces reliance
on operator skill
2

17. Brand Management #MarcoTradeshow18

18. The 3 Hot
Services of
GC/IP
#MarcoTradeshow18
Augmented Reality
Interaction with consumers, students
and product users builds retention,
triggers call to action and creates
BUZZ!
3

19. Augmented Reality #MarcoTradeshow18

20. Augmented Reality #MarcoTradeshow18

21. Hot Trends in
Applications
and
Industrial
Print
#MarcoTradeshow18
“Packaging/
Label
Decorative/
Embellished
Inkjet UV/
Water Based
31 2
Multichannel
Analytics
Brand
Management
Augmented
Reality
31 2
Print
Applications

22. Questions?
Thank you for joining us!