These are the slides the from Q1 2021 Platform Pioneer Executive Symposium Quantifying the Real Impact of an Enterprise Marketplace

1. Quantifying the Real Impact of an
Enterprise Marketplace
Enterprise Marketplace Index by Mirakl
March 2021 Release | Global Retail

2. ©2021 Mirakl, Inc.
Thierry Hay-Sabourin
SVP, eCommerce, Marketing & Technology
Derek Yarbrough
Chief Digital Officer
Marie-Laure Cassé
Chief Digital &
Marketing Officer
Our Platform Pioneer executive experts

3. ©2021 Mirakl, Inc.
Insights from the
Enterprise Marketplace Index
Insights from Platform Pioneer
Executives
What will we uncover today?

4. ©2021 Mirakl, Inc.
Enterprise Marketplace Index
by

5. ©2021 Mirakl, Inc.
Part of our continued commitment to customer growth…
The Enterprise Marketplace Index is a new feature of the platform that
provides:
• More aggregate & anonymized business insights to support
customer growth & marketplace model adoption
• Enterprise marketplace benchmarks for customers
• Strict aggregation guidelines are employed to ensure customer
anonymity. These guidelines include requirements on
comparison set size, diversity, and consistency.
The Enterprise Marketplace Index is released periodically throughout the year

6. ©2021 Mirakl, Inc.
with select data & insights from executive
Platform Pioneers…
Inside this release of the Enterprise Marketplace Index
Shopper & seller data from
Mirakl-powered marketplaces…
enhanced with eCommerce data.
60
13
MONTHS LIVE
+
+
MIRAKL-POWERED
RETAIL
MARKETPLACES
Enterprise eCommerce GMV
Platform Pioneer web traffic

7. ©2021 Mirakl, Inc.
The pressure is mounting across retail
Digital giants’
"everything stores"
Digital natives' ability
to deliver trends faster
Traditional retailers are feeling
the squeeze

8. ©2021 Mirakl, Inc.
Marketplaces are growing faster… attracting more shoppers to retailers &
opportunities for sellers…
with material bottom-line impact.
Enterprise marketplaces provide a path to retail transformation
40

9. ©2021 Mirakl, Inc.
Key Findings

10. ©2021 Mirakl, Inc.
Enterprise marketplace growth doubled eCommerce growth
40
81
eCommerce growth:
Marketplace growth:

11. ©2021 Mirakl, Inc.
MORE
SELLERS
MORE GMV
PER SELLER
More opportunities for sellers to grow
1
3
2
3

12. ©2021 Mirakl, Inc.
Scaling the core act of retailing
Finding Scale:
3-4x faster than owned inventory
Network Effects:
Creating growth without cannibalization

13. ©2021 Mirakl, Inc.
Marketplaces boosting site traffic
Driving relevance for retailers:
Direct correlation between product growth & organic traffic
growth
Q4 2020 / Q4 2019
34
+ %
TRAFFIC INCREASE

14. ©2021 Mirakl, Inc.
Delivering growth directly to the bottom-line
Note: Commissions vary by category.
GMV and Revenue values are USD
13.5%
AVERAGE
COMMISSION RATE
x =

15. ©2021 Mirakl, Inc.
Panel discussion

16. ©2021 Mirakl, Inc.
Thierry Hay-Sabourin
SVP, eCommerce, Marketing & Technology
Derek Yarbrough
Chief Digital Officer
Marie-Laure Cassé
Chief Digital &
Marketing Officer
Our Platform Pioneer executive experts

17. ©2021 Mirakl, Inc.
Thank you