Nick is Commercial Director at Telefonica Dynamic Insights. He is responsible for the commercial and market development of Telefonica’s Big Data monetisation programme for the UK market. He led commercial engagement (with specific focus on the Retail and Media markets) and has helped establish Telefonica Dynamic Insights as the market leader in mobile data monetisation. Alongside the commercial development of the business, Nick is actively involved in shaping the product strategy of the business to ensure it remains at the forefront of insight services. Mick, as Head of Data & Technology for Exterion Media, Europe’s largest privately held out-of-home advertising business, is responsible for the strategic application of new and existing data sources to enhance Exterion Media’s proposition. Its core business is to engage and deliver valuable audiences for advertisers, and make ordinary journeys extraordinary for consumers.