The Love Media Sales presentation from the Dovetail Services telemarketing supplier showcase on 23 July 2015

1. It’s no longer the poor relation to ad sales
and the unloved marketing resource
The subs sell has changed

3. PWC annual publishing trends report 2015
Sources:
PPA Publishing Future 2013: B2B Analysis
40%
22%
8%
31%
61%
55%
3%
17%
37%
0%
10%
20%
30%
40%
50%
60%
70%
2013 2014 2015
Print
Digital
Paid for content
websites
UK B2B Publishing Landscape

4. Subscription Sales Executive
Advertising Sales Executive
2015 average annual salary
*Comparing a total of 204 London job vacancies (Jan – June 15) requiring min 18 months experience
£29,000 plus £6,000 OTE
£23,000 plus £3,000 OTE
Sources:

5. THIS IS NOT US

6. Smart Data NOT Big Data
User consumption Analytics

7. Smart Data NOT Big Data
Data mapping Personalised calling
campaign

8. 15,674 initial records (Big Data)
182 records (Smart Data)
176 sales (1 year subscription)
£20,416 revenue generated