The document discusses the evolution of subscription sales in the UK B2B publishing landscape, highlighting a shift in regard to its value compared to ad sales. It includes salary data for job vacancies in London and emphasizes the importance of utilizing smart data over big data for effective marketing strategies. Additionally, the report outlines user consumption analytics and revenue generation from a personalized calling campaign.

1. It’s no longer the poor relation to ad sales
and the unloved marketing resource
The subs sell has changed

3. PWC annual publishing trends report 2015
Sources:
PPA Publishing Future 2013: B2B Analysis
40%
22%
8%
31%
61%
55%
3%
17%
37%
0%
10%
20%
30%
40%
50%
60%
70%
2013 2014 2015
Print
Digital
Paid for content
websites
UK B2B Publishing Landscape

4. Subscription Sales Executive
Advertising Sales Executive
2015 average annual salary
*Comparing a total of 204 London job vacancies (Jan – June 15) requiring min 18 months experience
£29,000 plus £6,000 OTE
£23,000 plus £3,000 OTE
Sources:

5. THIS IS NOT US

6. Smart Data NOT Big Data
User consumption Analytics

7. Smart Data NOT Big Data
Data mapping Personalised calling
campaign

8. 15,674 initial records (Big Data)
182 records (Smart Data)
176 sales (1 year subscription)
£20,416 revenue generated