To access Hootsuite University, users first need to provide their email address and password received from Hootsuite on the main Hootsuite University page. From there, clicking on "Tools" in the Hootsuite dashboard will grant access to the Hootsuite University program page, where lessons, exams and videos are located. The document outlines how to navigate to the Hootsuite University program page and resources, and encourages exploring additional videos to aid in future assignments.