The document discusses using HootSuite University's resources for a sports social media course. It provides links to several blog articles on sports and social media that may be useful. It also offers access to HootSuite Pro and HootSuite University curriculum templates on marketing, journalism, and PR/communications that can be adapted for the course. The recipient is asked to provide student email addresses to enroll them if interested in using HootSuite's program for the upcoming semester.

1. Hi Steve,
Thank you for letting me know about your interest in our program. We don't have
curriculum on sports social media, however we do have a number of articles on
our blog about sports and social media. I think you would find a lot of value in
HootSuite University because it covers all elements of social media which can be
applies to any industry - including sports.
Here are a few of our blog articles that you may find interesting:
How Action Sports Superstars Manage Social Media
3 Ways Social Media Increases Sports Fan Loyalty, Part 1: Don't Play by the
Rules
3 Ways Social Media Increases Sports Fan Loyalty, Part 2: Humanizes Teams
and Athletes
3 Ways Social Media Increases Sports Fan Loyalty, Part 3: Offer Fans
Unprecedented Access to teams
3 Ways Social Media Increases Sports Fan Loyalty, Part 4: Makes Fans
Contributors to the Team
3 Ways Sports Organizations Use Social Media to Increase Fan Loyalty ~ White
Paper
In the meantime, I would be happy to set you up with access to HootSuite Pro
and HootSuite University. Please let me know what email address I should use
for that access. We also have template curriculum available that you can use as
a guide for your class.
You can see the curriculum at the following links:
Social Media for Marketing
Social Media for Journalism
Social Media for PR and Communications
You can download the pdfs from SlideShare if you like. Please note that
these curricula are recommendations only. Feel free to use any or all of
the sections that will help you with your course.

2. Please let me know if you have any questions. Hope you enjoy HootSuite
University!
Paula
On Sat, May 10, 2014 at 9:28 PM, Wille, Stephen A <swille@austin.utexas.edu>
wrote:
Paula,
I am interested in using you materials for my course, Social Media in Sports. Had
0 students this past semester. What can you give me access to in order to
evaluate them. Do you have any aspects that pertain to sports?
Thanks
Steve Wille
Sent from my iPhone
On May 10, 2014, at 11:22 PM, "Paula Cusati, HootSuite University"
<paula.cusati@hootsuite.com> wrote:
To view this email as a web page, click here
Hello Steve,
Thank you for expressing interest in HootSuite University’s Higher Education program

3. As part of our program, professors and students receive free access to HootSuite Pro
HootSuite University for 90 days.
If you would like to use our program for the upcoming semester, here are the next s
1. Reply to this email indicating that you’d like to participate in the program
2. Accept the terms of use by filling out this document
3. Once your class list is finalized, send a CSV file of your students names in one c
(Firstname Lastname) and their email address in the second column
4. Your students will then be enrolled on the appropriate date.
If you have any questions about using our program in your class, don’t hesitate to ge
More resources and information can be found at http://hootsuite.com/higher-ed.
Thank you again for your interest in the HootSuite Higher Education program!
Paula Cusati Program Manager, Higher Education | HootSuite
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Paula Cusati Program Manager Higher Education
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