South Puget Sound Community College The document provides guidelines for effectively communicating with the media regarding a criminal investigation, including maintaining credibility, having consistent messaging from one source, avoiding conflicting reports, and not releasing names. It also outlines what information to include in a press release such as date, time, location, and preliminary facts. Press conferences should involve talking to the group, avoiding one-on-one interviews, and being concise while rephrasing questions and never speculating.