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South Puget Sound Community
           College
   Good relationship a must!

   -Conflict-want versus gets

   -Local versus national media

   -request to hold

   -CREDIBILITY!!
-policy

-one source

-avoid conflicting reports

-no names

-written statements
Before making statement:

-suspect flee?

-info for interrogation?

-hinder investigation?

-consistent with policy?
Press release:

-when/where/who/what/how/why
-date/time
-location
-name
-type
-preliminary facts
-arrests/charges
Press conferences:
-repeat question
-talk to group
-avoid one-to-one
-short/concise
-rephrase
-have repeat question
-defuse/depersonalize
-if cannot answer say so
-never theorize/speculate/predict

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