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3. Rolls-Royce is, by nature, an exclusive auto
marque, but it has been steadily increasing its
sales to the point that it could be looking at
4,000 units by the end of this year, setting a
new record for the German-owned British
automaker.
You don`t even need to go back a decade to
find Rolls-Royce sales hovering around the
1,000-unit mark.
4. But that was when Goodwood only offered the
Phantom saloon. The subsequent addition of
the Phantom DHC and Phantom Coupe helped
expand its portfolio, enlarged even further by
the addition of the Ghost in 2010, by which
time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been
hovering around the 3,500 mark ever since, but
with the Wraith now in the mix and its reach
extending into growing markets around the
world, Autocar reports that global sales could
top 4,000 units this year. {Of course that pales
in comparison to one-time sister brand
Bentley, which topped 10,000 deliveries last
year, but Rolls-Royce typically competes at a
higher price bracket.}
5. That`s all well and fine in the abstract, but
what that means in concrete terms is that
Goodwood stands to generate around USD 800
million in profits this year. That means it has
the cash on hand to fund the development of
its own models internally, without needing to
rely on parent company BMW to provide the
capital. The financial independence will be
brought to bear first on the next-generation
Phantom as well as on the next Ghost, but also
on the SUV project that`s currently on the
table.