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A radically easier way to
purchase home services online.
Homespree
August, 2013
Problem
Hiring a quality contractor and managing a home improvement project is stressful.
Connect with
contractors
Schedule and
receive estimates
Gauge quality
before hiring
Payment
•  Finding a quality contractor is difficult
•  Current resources include friendly referrals, phonebook, search
engines, lead generators/review sites
•  Scheduling in-person estimates is inconvenient for both parties
•  Pricing varies widely, and there is little transparency
•  Customer testimonials provide good feedback but are often
difficult to come by
•  Rare for most contractors to provide a portfolio of past work
•  Many contractors require a portion of payment up-front with no
guarantee of project completion
•  Both parties often required to resolve issues in small claims court
Solution
What is Homespree?

Think, Uber for home services. Homespree is a mobile and web
application that helps homeowners connect with prescreened local
contractors, get 3 instant quotes and manage payment.
Value to Homeowners

Homespree makes the process of hiring a contractor less stressful by
eliminating the guess work. Homeowners benefit from access to the
top contractors in their region, instant competitive estimates and the
Homespree Satisfaction Guarantee.	
  
Value to Contractors

Homespree supplements sales by providing qualified customers
ready to hire. Submitting estimates has never been so easy, and with
payment handled by Homespree, compensation for a job well done is
no longer a concern. 	
  
Process
Technical innovation reduces transactional friction in the home improvement process. 
Request project
Instantly receive
3 quotes
Choose based on
quality and price
Pay only when
satisfied
•  Standardized forms capture specific project information
•  Homeowners can chat or speak with Homespree service agents
at any point during the project request
•  Homespree’s algorithms convert requests into labor hours
•  Based on hourly rates set by prescreened contractors on the
platform, Homespree instantly provides 3 quality estimates
•  Homespree provides portfolios, testimonials, license and
insurance information for all service providers on its platform
•  Homeowners can choose to schedule the project with 1 of the 3
contactors based on price, ratings and reviews
•  Homespree captures the homeowner’s credit card information upon
acceptance of the contractor’s estimate
•  Homeowners are only charged, and contractors are only paid when
the job is complete and the homeowner has confirmed satisfaction
Revenue Model
Targeted
retail ads
Contractor
deal
promotion
Software
Licensing
10% margin on projects booked
through Homespree (charged to
contractors)
Industry
Residential
renovation generates
$300B in revenue
each year in US
•  Highly fragmented, localized industry
•  Average renovation cost is $3,000
•  Angie’s List (largest player) only captures 1.5% of homeowner market
7MM
Contractors
114MM
Homeowners
Competitors
Tasks	
  
Home	
  Improvement	
  
Requests	
  
Reviews	
  
Home	
  
Competitive Advantage
Company	
  
Instant	
  
Compe77ve	
  
Quotes	
  
	
  Rich	
  Profiles	
   Scheduling	
   Payment	
   Guarantee	
  
Homespree
Team
Kyle 
 Joe 
 Anthony 
CEO

Education
•  BS Finance and Economics; The
College of New Jersey
Past employment
•  J&J, Bloomberg, Merrill Lynch
Role
•  Business development
•  Operations
•  Customer acquisition
COO

Education
•  BS Finance; The College of New Jersey

Past employment
•  JP Morgan, Price WaterhouseCoopers

Role
•  Front-end development
•  Marketing

CTO

Education
•  Ph.D. Candidate Electrical
Engineering; Columbia University

Past employment
•  Columbia Bioelectronic Systems Lab

Role
•  Lead programmer
•  Back-end development
Recent	
  Progress	
  
Prize	
  at	
  Startup	
  Weekend	
  -­‐	
  NYC	
  Mobile	
  
•  Won	
  a	
  NYC	
  mobile	
  app	
  compe==on	
  in	
  January	
  2013	
  
5	
  
50	
  
2.5MM	
  
Contractors	
  signed	
  up	
  and	
  created	
  profiles	
  
•  Focused	
  on	
  engaging	
  the	
  best	
  pain=ng	
  contractors	
  in	
  NY,	
  NJ,	
  CT	
  and	
  PA	
  
Contractor	
  profiles	
  
•  Generated	
  lead	
  database	
  with	
  1/3	
  of	
  all	
  US	
  contractors	
  	
  
1	
  
Jobs	
  booked	
  manually	
  using	
  Homespree	
  
•  Tested	
  the	
  Homespree	
  process	
  on	
  5	
  pain=ng	
  jobs	
  with	
  great	
  success	
  
10K+	
  
Lines	
  of	
  code	
  wriSen	
  
•  Homespree	
  beta	
  site	
  

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Homespree 8 13 13

  • 1. A radically easier way to purchase home services online. Homespree August, 2013
  • 2. Problem Hiring a quality contractor and managing a home improvement project is stressful. Connect with contractors Schedule and receive estimates Gauge quality before hiring Payment •  Finding a quality contractor is difficult •  Current resources include friendly referrals, phonebook, search engines, lead generators/review sites •  Scheduling in-person estimates is inconvenient for both parties •  Pricing varies widely, and there is little transparency •  Customer testimonials provide good feedback but are often difficult to come by •  Rare for most contractors to provide a portfolio of past work •  Many contractors require a portion of payment up-front with no guarantee of project completion •  Both parties often required to resolve issues in small claims court
  • 3. Solution What is Homespree? Think, Uber for home services. Homespree is a mobile and web application that helps homeowners connect with prescreened local contractors, get 3 instant quotes and manage payment. Value to Homeowners Homespree makes the process of hiring a contractor less stressful by eliminating the guess work. Homeowners benefit from access to the top contractors in their region, instant competitive estimates and the Homespree Satisfaction Guarantee.   Value to Contractors Homespree supplements sales by providing qualified customers ready to hire. Submitting estimates has never been so easy, and with payment handled by Homespree, compensation for a job well done is no longer a concern.  
  • 4. Process Technical innovation reduces transactional friction in the home improvement process. Request project Instantly receive 3 quotes Choose based on quality and price Pay only when satisfied •  Standardized forms capture specific project information •  Homeowners can chat or speak with Homespree service agents at any point during the project request •  Homespree’s algorithms convert requests into labor hours •  Based on hourly rates set by prescreened contractors on the platform, Homespree instantly provides 3 quality estimates •  Homespree provides portfolios, testimonials, license and insurance information for all service providers on its platform •  Homeowners can choose to schedule the project with 1 of the 3 contactors based on price, ratings and reviews •  Homespree captures the homeowner’s credit card information upon acceptance of the contractor’s estimate •  Homeowners are only charged, and contractors are only paid when the job is complete and the homeowner has confirmed satisfaction
  • 5. Revenue Model Targeted retail ads Contractor deal promotion Software Licensing 10% margin on projects booked through Homespree (charged to contractors)
  • 6. Industry Residential renovation generates $300B in revenue each year in US •  Highly fragmented, localized industry •  Average renovation cost is $3,000 •  Angie’s List (largest player) only captures 1.5% of homeowner market 7MM Contractors 114MM Homeowners
  • 7. Competitors Tasks   Home  Improvement   Requests   Reviews   Home  
  • 8. Competitive Advantage Company   Instant   Compe77ve   Quotes    Rich  Profiles   Scheduling   Payment   Guarantee   Homespree
  • 9. Team Kyle Joe Anthony CEO Education •  BS Finance and Economics; The College of New Jersey Past employment •  J&J, Bloomberg, Merrill Lynch Role •  Business development •  Operations •  Customer acquisition COO Education •  BS Finance; The College of New Jersey Past employment •  JP Morgan, Price WaterhouseCoopers Role •  Front-end development •  Marketing CTO Education •  Ph.D. Candidate Electrical Engineering; Columbia University Past employment •  Columbia Bioelectronic Systems Lab Role •  Lead programmer •  Back-end development
  • 10. Recent  Progress   Prize  at  Startup  Weekend  -­‐  NYC  Mobile   •  Won  a  NYC  mobile  app  compe==on  in  January  2013   5   50   2.5MM   Contractors  signed  up  and  created  profiles   •  Focused  on  engaging  the  best  pain=ng  contractors  in  NY,  NJ,  CT  and  PA   Contractor  profiles   •  Generated  lead  database  with  1/3  of  all  US  contractors     1   Jobs  booked  manually  using  Homespree   •  Tested  the  Homespree  process  on  5  pain=ng  jobs  with  great  success   10K+   Lines  of  code  wriSen   •  Homespree  beta  site