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Emily Holmes, LeanDayWest presentation: Iterative Innovation
This document outlines how Iterative made small, incremental changes to improve their product development process and user experience over time. It shows how activities like school visits, persona workshops, design studios, partnering with customers, user research, and lean startup techniques helped engage stakeholders and incorporate user feedback in an iterative way. These small changes gained momentum and led to big successes like improved collaboration, a common purpose, and stakeholders seeing the value of user experience.
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Emily Holmes, LeanDayWest presentation: Iterative Innovation
- 1. Iterative Innovationsmall, focused changes can lead to big successes Emily Holmes Director, K12 User Experience @uxemily
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- 4. gaining momentum 2011 z UX ENG PM PM PM PM PM ENG ENG ENG ENG ENG ENG ENG ENG ENGENG ENG UX ENG PM PM PM PM PM ENG ENG ENG ENG ENG ENG ENG ENG ENG ENG ENG PM ENGENG ENG ENG ENG ENGENG ENG ENG ENG ENG ENG UX UX UX UX UX UX 2013
- 5. moving upstream 2011 2013 Release to customers Development SpecificaMon Interface design Release to customers Development Prototyping & validaMon Customer research
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- 9. schoolvisit Only takes a few hours Doesn’t cost anything Gets feedback directly from students Sped up the whole project Ended opinion-‐based internal debate
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- 11. personaworkshop MulMple departments Only takes 2 hours A chance to share their ideas We want to hear about their experiences Incredible cross-‐department discussion Exposed great stories and informaMon Sense of common purpose
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- 13. designstudio Only takes 2 hours It’s fun We want their help with design! It WAS fun! Fostered collaboraMon and great ideas People appreciate knowing their ideas maYer People started to understand UX Changed the road map
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- 15. partnerincrime PM was included as a partner It’s just a couple of phone calls It’s cheaper to validate now OpMmized the scope of work Customers loved being included PM loved talking to customers PM saw UX as a helpful partner
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- 17. scenarios Fast and free Eliminate project misunderstandings Enable simple validaMon cycles Project was smooth and efficient Saved $ by eliminaMng extraneous scope Customers loved the process and product PM saw value in Lean UX tools
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- 19. userresearch It worked on CTE and other projects Customer response has been very posiMve TesMng early and o^en saves Mme and money We can try it with a contractor Customer feedback is very helpful Research can find the right problem to solve It gets people out of the building
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- 21. leanstartup Provide soluMons to familiar problems Use short case studies that are quick to read A copy appeared on every product manager’s desk
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- 23. leanuxcoaching Only takes 2 days Gets PMs, engineers, UX to collaborate Provides a neutral perspecMve People got it Reinforced what our own UX team had been saying PMs agreed that UX should be partners The team wants to work in cross-‐funcMonal pods
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- 37. what’s next? Something I really wish I could tell you... but I can’t! @uxemily emily.holmes@hobsons.com
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